2023-04-26T13:31:06-05:00 2022-06-30 BDO USA LLP 221 N WALL STREET SUITE 400 SPOKANE WA 992010611 990 2021-07-01 953165255 Los Angeles Tourism & Convention Board % CAROLYN STEFFEN LOSA 2132362388 633 WEST 5TH ST STE 1800 Los Angeles CA 90071 Carolyn Steffen CFO 2132362384 2023-05-15 true Carolyn Steffen 999009999 Cindy J Janikowski P00165179 5097478095 2 2021 2023-04-26 12:10:37Z Adam burke 633 WEST 5TH STREET SUITE 1800 LOS ANGELES CA 90071 43005327 false X www.discoverlosangeles.com X 1977 CA SEE SCHEDULE O 43 42 61 48 0 8138731 24654251 12207745 18018579 206 984 817569 331513 21164251 43005327 0 0 0 0 7466404 10451118 0 0 0 12486354 26516325 19952758 36967443 1211493 6037884 19187650 24984197 12597398 13579918 6590252 11404279 X Advance the prosperity of L.A.'s visitor economy and the livelihoods that depend on it. As the official Destination Marketing Organization for the City of Los Angeles, conduct worldwide sales and marketing efforts focused on the meetings & conventions industry, individual leisure travelers and travel trade and consumer media. Represent more than 1,100 Member businesses from the area's hospitality and tourism community to promote Los Angeles as one of the world's preferred travel destinations. false false THROUGH SALES & MARKETING ACTIVITIES TO MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA, THE BOARD HELPED LOS ANGELES COUNTY GENERATE 39.92MM VISITORS IN 2021. WITH THE GOAL OF INCREASING HOTEL STAYS IN THE CITY OF LOS ANGELES, THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LOS ANGELES AREA HOTELS BOOK 25.3MM ROOM NIGHTS IN 2021. WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 48.0MM TRAVELERS IN 2021. false true false false false false false false false true false false false true true true false false true true false false false false false false false false true false false false false false false false false false false false true false false true 53 0 true 61 true false true UK CH AS false false false false false false X 43 42 false false false false false false false true true false false false true true true true true true false false CA X CAROLYN STEFFEN 2132362386 633 WEST 5TH STREET SUITE 1800 LOS ANGELES CA 90071 X Adam Burke President & CEO 25.0 25.0 X X 351889 0 47807 DONALD SKEOCH CHIEF MARKETING OFFICER 25.0 25.0 X 317805 0 27662 Patricia MacJennett CHIEF STAKEHOLDERS OFFICE 25.0 25.0 X 233653 0 32073 DARREN GREEN CHIEF SALES OFFICER 25.0 25.0 X 237400 0 24400 KATHRYN SMITS SVP GLOBAL TOURISM DEVELOPMENT 25.0 25.0 X 194897 0 42374 ERINN WHITESIDE SVP HUMAN RESOURCES 25.0 25.0 X 197352 0 27412 CAROLYN STEFFEN CHIEF FINANCIAL OFFICER 25.0 25.0 X 198427 0 17780 BRYAN CHURCHILL SVP HOTEL SALES 25.0 25.0 X 184704 0 18153 KATHLEEN BACKLEY McADAMS SVP CITYWIDES 50.0 0.0 X 177825 0 20259 WILLIAM KARZ VP, BRAND & DIGITAL MEDIA 25.0 25.0 X 179046 0 17690 Alan Rothenberg Board Chairman 1.0 0.25 X X 0 0 0 Althea Abdallah Director 0.15 0.0 X 0 0 0 Bill Doak Director 0.15 0.0 X 0 0 0 Bill Kramer Director 0.15 0.0 X 0 0 0 Bonnie Kirin-Perez Director 0.15 0.0 X 0 0 0 Carl Schuster Secretary/Treasurer 0.5 0.5 X X 0 0 0 Cedd Moses Director 0.15 0.0 X 0 0 0 Charles Bassett Director 0.25 0.0 X 0 0 0 Chris Henry Director 0.15 0.0 X 0 0 0 Clay Andrews Director 0.25 0.0 X 0 0 0 Connie Wang Director 0.15 0.0 X 0 0 0 Danny Kahn Director 0.15 0.0 X 0 0 0 Don Jacinto Director 0.15 0.0 X 0 0 0 Grant Coonley Director 0.15 0.25 X 0 0 0 James Holleran Director 0.15 0.0 X 0 0 0 Javier Cano Director 0.25 1.0 X 0 0 0 Jeff Hart Director 0.15 0.25 X 0 0 0 Jeffrey Rudolph Director 0.25 0.25 X 0 0 0 Jessica Lall Director 0.15 0.0 X 0 0 0 Kyle Mabry Director 0.15 0.0 X 0 0 0 Larry Freedman Director 0.15 0.0 X 0 0 0 Lilly Rocha Director 0.15 0.0 X 0 0 0 Lori-Bettison Varga Director 0.25 0.0 X 0 0 0 Marianne Lowenthal Director 0.15 0.0 X 0 0 0 Marisa Rokovitz Director 0.15 0.0 X 0 0 0 Mark Beccaria Director 0.15 0.0 X 0 0 0 Mark Eberwein Director 0.15 0.0 X 0 0 0 Mark Davis Director 0.15 0.0 X 0 0 0 Michael Washington Director 0.15 0.0 X 0 0 0 Mistyka Flores Director 0.15 0.0 X 0 0 0 Niles Harris Director 0.15 0.0 X 0 0 0 Peter Kwong Director 0.15 0.25 X 0 0 0 Phillip Barnes Director 0.15 0.0 X 0 0 0 Rachel Moore Director 0.15 0.0 X 0 0 0 Robert Alter Director 0.15 0.0 X 0 0 0 Sandra Jackson-Dumont Director 0.25 0.0 X 0 0 0 Scott Mills Director 0.15 0.25 X 0 0 0 Susan Feniger Director 0.15 0.0 X 0 0 0 Todd Goldstein Director 0.25 0.0 X 0 0 0 Tom Gilmore Director 0.25 0.0 X 0 0 0 Vaughn Davis Director 0.15 0.0 X 0 0 0 Karen Irwin Outgoing Director 0.15 0.0 X 0 0 0 Martin Lee Outgoing Director 0.15 0.0 X 0 0 0 Michael Newcombe Outgoing Director 0.15 0.0 X 0 0 0 DAVID AIKENHEAD Outgoing DIRECTOR 0.25 0.0 X 0 0 0 KEN PILGRIM Outgoing Director 0.25 0.0 X 0 0 0 ELLEN MAPUE Outgoing Director 0.15 0.0 X 0 0 0 Maria Evans Outgoing DIRECTOR 0.15 0.25 X 0 0 0 2272998 0 275610 22 false true false MEDIAOCEAN DBA MBUY 120 S RIVERSIDE PLAZA SUITE 1900 CHICAGO IL 60606 ADVERTISING 1751859 Brand USA 1725 Eye Street NW Suite 800 WASHINGTON DC 20006 Promotions 1000000 Highland Talent Payments 5885 Landerbrook Drive CLEVELAND OH 44124 Advertising 524844 Mistress Productions DBA Plus Plus 17575 Pacific Coast Hwy PACIFIC PALISADES CA 90272 Advertising 451823 Atlas Obscura 61 Greenpoint Ave Suite 210 BRROKLYN NY 11222 Planning 298000 20 24654251 24654251 COOPERATIVE PROGRAMS 541890 970865 970865 LOS ANGELES WORLD AIRPORTS 541890 460422 460422 MEMBERSHIP DUES 541890 996306 996306 LOS ANGELES TOURISM MARKETING DISTRICT 900099 15590986 15590986 18018579 984 984 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 MISCELLANEOUS REVENUE 541890 331513 331513 331513 43005327 18018579 332497 0 0 0 0 1532997 0 7369342 223695 842891 482193 0 132052 326349 0 0 0 171782 22301672 340226 624069 0 1021825 113921 0 0 4114 0 274565 118888 DUES AND SUBSCRIPTIONS 356179 MAINTENANCE & REPAIRS 496624 TRAINING & DEVELOPMENT 183754 VENDOR SERVICES 23010 27295 36967443 9025705 4995129 3928659 6029976 0 0 4052755 12459247 0 0 0 0 0 0 0 0 1201818 497122 2935707 2135686 733121 800021 0 0 0 0 0 0 0 0 245592 202702 19187650 24984197 3468275 3625898 0 0 3269281 4764814 0 0 0 0 0 0 0 0 0 0 5859842 5189206 12597398 13579918 X 489001 -675996 6101251 12080275 6590252 11404279 19187650 24984197 X 6037884 -1223857 X X false true X true true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 862595 502476 360119 1067923 711224 356699 1005189 921986 83203 800021 0 ACCRUED PENSION LIABILITY 1470223 DEFERRED COMP LIABILITY 100731 SHORT TERM CAPITAL LEASE OBLIG 75032 LONG TERM CAPITAL LEASE OBGLIG 204903 SHORT TERM LATMD CONTRACT 0 LONG TERM LATMD CONTRACT 2443263 FUNDS HELD FOR OTHERS 0 PAYCHECK PROTECTION PROGRAM LO 0 SMALL BUSINESS DISASTER LOAN 0 LONG TERM DEFERRED COMP LIABILITY 895054 5189206 X 43005327 43005327 43005327 36967443 36967443 36967443 SCHEDULE D PART X - INCOME TAXES The Organization (or "Board") is a tax-exempt organization under section 501c(6) of the Internal Revenue Code. The Board believes that all of its activities are exempt from Federal and State taxation. Therefore, no provision for income taxes has been presented nor was any tax paid. On August 31, 1979, the Board received a favorable ruling from the Internal Revenue Service as to its provisional exempt status. The Board applies GAAP rules regarding the accounting for uncertain income tax positions. The guidance prescribes a recognition threshold and measurement attribute for the recognition and measurement of tax positions taken or expected to be taken in income tax returns and also provides guidance on accounting for interest and penalties associated with tax positions. The Board will report interest and penalties, if any, in operating expenses. UNDER FASB ASC 740, INCOME TAXES, THE BOARD IS REQUIRED TO RECOGNIZE A LIABILITY FOR EACH UNCERTAIN TAX POSITION AT THE AMOUNT ESTIMATED TO BE REQUIRED TO SETTLE THE ISSUE. AS OF JUNE 30, 2022 AND 2021, THERE WERE NO LIABILITIES RECORDED FOR UNCERTAIN TAX POSITIONS. East Asia and the Pacific 5 7 Program Services SALES & MARKETING 1477665 Europe (Including Iceland and Greenland) 1 2 Program Services SALES & MARKETING 621227 South Asia 1 1 Program Services SALES & MARKETING 158952 7 10 7 10 2257844 2257844 false false false false false false ACCOUNTING METHOD - SCHEDULE F PART I LINE 3 COLUMN (F) ACCOUNTING METHOD: ACCRUAL false X X X X false false false Adam Burke President & CEO 344275 7614 17732 30075 399696 Patricia MacJennett CHIEF STAKEHOLDERS OFFICE 224034 9619 32073 265726 DONALD SKEOCH CHIEF MARKETING OFFICER 317031 774 16128 11534 345467 DARREN GREEN CHIEF SALES OFFICER 226612 10788 13764 10636 261800 KATHRYN SMITS SVP GLOBAL TOURISM DEVELOPMENT 194123 774 12299 30075 237271 BRYAN CHURCHILL SVP HOTEL SALES 183930 774 10888 7265 202857 KATHLEEN BACKLEY McADAMS SVP CITYWIDES 176637 1188 8851 11408 198084 CAROLYN STEFFEN CHIEF FINANCIAL OFFICER 197239 1188 11945 5835 216207 ERINN WHITESIDE SVP HUMAN RESOURCES 196938 414 11991 15421 224764 WILLIAM KARZ VP, BRAND & DIGITAL MEDIA 178866 180 10714 6976 196736 FORM 990 PART XI LINE 9 - OTHER CHANGES IN NET ASSETS OR FUND Increase IN UNRESTRICTED NET ASSETS FOR PENSION LIABILITY IN ACCORDANCE WITH SFAS 158: $1,223,857 FORM 990 PART I Q. 1 - MISSION AND MOST SIGNIFICANT ACTIVITIES As the official Destination Marketing Organization for the City of Los Angeles, conduct worldwide sales and marketing efforts focused on the meetings & conventions industry, individual leisure travelers, travel trade and consumer media. FORM 990 PART VI SECTION B Q.12C - POLICIES THE ORGANIZATION'S CONFLICT OF INTEREST POLICY REQUIRES ANNUAL DISCLOSURE OF ACTUAL OR POTENTIAL CONFLICTS OF INTEREST, INCLUDING ALL TRANSACTIONS, FINANCIAL INTERESTS, CONTRACTS, OR POSITIONS, CONDUCTED OR HELD BY THE OFFICER, DIRECTOR, OR KEY EMPLOYEE OR IMMEDIATE MEMBER OF HIS/HER FAMILY, WITH ANY BUSINESSES, CORPORATIONS, PARTNERSHIPS, PROPRIETORSHIPS THAT CARRY OUT ANY BUSINESS ACTIVITIES WITH THE ORGANIZATION OR ANY OF ITS SUBSIDIARIES, INVESTEES, AFFILIATES OR OTHER PERSONS OR INSTITUTIONS IN ANY RELATED TO THE ORGANIZATION. FORM 990 PART VI SECTION B Q.15A - POLICIES The EO's Board of Directors has a formal Compensation Committee that annually reviews and approves the President/CEO's compensation. FORM 990 PART VI SECTION C Q.19 - DISCLOSURE FORM 990, THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FORM 990 PART XII Q.3B An audit was conducted in 2023 and is scheduled to be completed in Spring of 2023 LA TOURISM MARKETING DISTRICT CORP 633 WEST 5TH STREET SUITE 1800 Los Angeles CA 90071 453080034 MARKETING CA 501(c)(6) N/A NA false false false false false false false false false false false true false false false false false false false LOS ANGELES TOURISM MARKETING DISTRICT CORP L 315215 COST