2023-05-15T12:15:08-05:00 2022-06-30 473535842 DAVIS FARR LLP 18201 VON KARMAN AVE SUITE 1100 IRVINE CA 92612 990 2021-07-01 330368191 VISIT HUNTINGTON BEACH VISI 7149693492 155 5TH ST 111 HUNTINGTON BEACH CA 92648 KELLY MILLER PRESIDENT & CEO 7149693492 2023-05-15 1 KELLY MILLER 999009999 TRITIA FOSTER P02164134 9494742020 3 AAL1 IAL1 2021 2023-04-26 12:10:37Z KELLY MILLER 155 5TH ST 111 HUNTINGTON BEACH CA 92648 6124993 0 X WWW.SURFCITYUSA.COM X 1989 CA TO PROMOTE THE COMMON INTERESTS OF THE VISITOR - SERVING BUSINESSES IN HUNTINGTON BEACH, CA. 23 23 15 23 10070 0 0 0 3607823 6087671 2767 816 113797 36506 3724387 6124993 1020 206228 0 0 1122197 1647559 0 0 0 1649965 3148775 2773182 5002562 951205 1122431 4814527 6606069 673162 1342273 4141365 5263796 X THE MISSION OF VISIT HUNTINGTON BEACH IS TO MARKET AND SELL HUNTINGTON BEACH'S SURF CITY USA BRAND EXPERIENCE AS THE PREFERRED QUINTESSENTIAL CALIFORNIA BEACH DESTINATION LEADING TO INCREASED VISITOR SPENDING AND ENHANCED QUALITY OF LIFE FOR RESIDENTS. 0 0 LEISURE: LEISURE DESTINATION MARKETING PROGRAMS DRIVE GROWTH OF TRAVEL CONSUMERS FROM TARGETED MARKETS ACROSS NORTH AMERICA AS WELL AS KEY INTERNATIONAL MARKETS. OUR BEDROCK FOUNDATION FOR MARKETING PROGRAMS IS LAID THROUGH INVESTMENT IN STRATEGIC BRAND RESEARCH AND PLANNING, VISITOR SEGMENTATION AND CONVERSION STUDIES, HOTEL AND VACATION RENTAL OCCUPANCY REPORTS AND ECONOMIC IMPACT STUDIES. THIS IS CRITICAL IN SUPPORTING OUR GOAL OF TARGETING AND CONVERTING VISITORS THAT ALIGN WITH THE SURF CITY USA BRAND AND TRAVEL PRODUCTS IN THE DESTINATION. VHB'S LEISURE MARKETING STRATEGIES, TACTICS AND SPENDING FOCUS ON PAID MEDIA PLANNING AND PLACEMENT IN KEY DOMESTIC AND INTERNATIONAL MARKETS, INCLUDING DIGITAL, PRINT, BROADCAST AND SOCIAL MEDIA ADVERTISING. OUR AD AGENCY WORKS WITH THE TEAM TO DEVELOP AND PERIODICALLY REFRESH THE BRAND CREATIVE PLATFORM, PLAN THE PAID MEDIA PROGRAM, EXECUTE ON PRODUCTION, AND REPORT RESULTS. LEISURE ALSO DEVELOPS VISUAL ASSETS THROUGH VIDEO, BROADCAST SPOT AND STILL PHOTOGRAPHY PRODUCTION, SUPPORTS MARKETING OF SPECIAL EVENTS, COLLATERAL AND BROCHURE CREATIVE DEVELOPMENT AND PRODUCTION, DISPLAYS AND BRANDED ITEMS FOR TRADE SHOWS AND SALES MISSIONS AND FAMILIARIZATION VISITS BY THE MEDIA AND TRAVEL TRADE. WEBSITE/SOCIAL MEDIA: VISIT HUNTINGTON BEACH'S WEBSITE, SURFCITYUSA.COM, SERVES AS THE DESTINATION'S OFFICIAL ONLINE PRESENCE FOR HUNTINGTON BEACH TOURISM. WITH FISCAL YEAR-TO-DATE TRAFFIC PEAKING AT 218,779 UNIQUE MONTHLY VISITORS, THE WEBSITE IS A KEY GLOBAL MARKETING TOOL FOR PROMOTING HUNTINGTON BEACH AS A PREMIERE LEISURE AND BUSINESS TRAVEL DESTINATION. ALL LEISURE, TRAVEL TRADE AND GROUP SALES CAMPAIGNS THAT DRIVE BRAND AWARENESS, INCREASE OVERNIGHT STAYS, AND STIMULATE THE LOCAL ECONOMY DIRECT TRAFFIC TO THE WEBSITE AS THE CORE/CENTRAL COMMUNICATION HUB. IN THIS CURRENT CYCLE OF 24/7 MEDIA CONSUMPTION, VISIT HUNTINGTON BEACH'S SOCIAL MEDIA CHANNELS COMPLEMENT THE WEBSITE BY ALLOWING THE ORGANIZATION TO POST MORE DYNAMIC CONTENT. OUR PAID SOCIAL MEDIA CAMPAIGNS ALLOW FOR CUSTOMIZED PHOTO AND VIDEO CONTENT THAT CAN BE HIGHLY TARGETED. OUR EVER-GROWING SOCIAL MEDIA COMMUNITY SERVES AS AN EXTENSION OF OUR BRAND AND AMPLIFIES THE DESTINATION'S ONLINE PRESENCE IN AN AUTHENTIC WAY THROUGH THE COMMUNITY'S OWN SOCIAL MEDIA POSTS. GROUP SALES: GROUP SALES FOR VISIT HUNTINGTON BEACH IS DEFINED AS CORPORATE, ASSOCIATION AND INCENTIVE MEETINGS/PROGRAMS THAT ARE CONTRACTED WITH OUR HOTELS WITHIN HUNTINGTON BEACH. VISIT HUNTINGTON BEACH ASSIGNS SALES MANAGERS (18% OF OUR STAFF) TO ATTEND TRADE SHOW CONFERENCES, INITIATE SALES CALL MISSIONS, CONDUCT SITE INSPECTIONS OF OUR HOTELS WITH MEETING PLANNERS AND ATTEND INDUSTRY SPECIFIC EVENTS THAT INCREASE THE EXPOSURE OF HUNTINGTON BEACH AS A MEETINGS DESTINATION. THE EFFORTS OF THE SALES DEPARTMENT INCLUDE TRAVEL TO DOMESTIC AND INTERNATIONAL DESTINATION TO PROMOTE AND SOLICIT MEETINGS/PROGRAMS TO BOOK IN HUNTINGTON BEACH. TRAVEL, TRADESHOWS, ADVERTISING AND MARKETING EFFORTS COMPRISE THIS BUDGET FOR VISIT HUNTINGTON BEACH. 0 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 1 1 0 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 14 0 15 1 1 1 0 0 0 0 0 0 0 X 23 23 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 0 1 1 0 CA X THE ORGANIZATION 7149693492 155 5TH STREET STE 111 HUNTINGTON BEACH CA 926485171 JUSTIN SIMPSON CHAIR 3.00 X X 0 0 0 PETER RICE IMMEDIATE PAST CHAIR 1.00 X X 0 0 0 TODD SZILAGYI BOARD VICE CHAIR 1.00 X X 0 0 0 NICOLE THOMPSON TREASURER 2.00 X X 0 0 0 JANIS MANTINI SECRETARY 1.00 X X 0 0 0 PAULETTE FISCHER BOARD MEMBER 1.00 X 0 0 0 PAUL MADDISON BOARD MEMBER 1.00 X 0 0 0 DEVEN SOLANKI BOARD MEMBER 1.00 X 0 0 0 MIKE ALI BOARD MEMBER 1.00 X 0 0 0 BRETT BARNES BOARD MEMBER 1.00 X 0 0 0 MEG BERNARDO BOARD MEMBER 1.00 X 0 0 0 DEBBIE KILLEY BOARD MEMBER 1.00 X 0 0 0 DAWN MCCORMACK BOARD MEMBER 1.00 X 0 0 0 SHEIK SATTAUR BOARD MEMBER 1.00 X 0 0 0 KIRAN PATEL BOARD MEMBER 1.00 X 0 0 0 DEAN TORRENCE BOARD MEMBER 1.00 X 0 0 0 PETER TOWNEND BOARD MEMBER 1.00 X 0 0 0 PETER TRUXAW BOARD MEMBER 1.00 X 0 0 0 MARISA UNVERT BOARD MEMBER 1.00 X 0 0 0 JENNIFER WILLIAMS BOARD MEMBER 1.00 X 0 0 0 JOHN VILLA BOARD MEMBER 1.00 X 0 0 0 TIM MCGRATH BOARD MEMBER 1.00 X 0 0 0 KEVIN ELLIOT BOARD MEMBER 1.00 X 0 0 0 KELLY MILLER PRESIDENT AND CEO 40.00 X 183085 0 17330 OMARK HOLMES EMPLOYEE 40.00 X 124770 0 10381 JOHN EHLENFELDT EMPLOYEE 40.00 X 169983 0 20096 477838 0 47807 3 1 1 0 ATKINS GROUP 501 SOLEDAD ST SAN ANTONIO TX 78205 MARKETING AGENCY 339601 INTERNATIONAL SURFING ASSOCIATION (ISA) 2187 NEWCASTLE AVE STE 100 CARDIFF CA 92007 VHB WAS TITLE SPONSOR OF THE 2022 ISA WO 315000 5TH & PCHBOARDWALK INVESTMENTS PO BOX 840628 LOS ANGELES CA 900840628 VHB OFFICE LANDLORD 310634 TRAVELSCAPE PO BOX 847677 DALLAS TX 752847677 VISIT CALIFORNIA MARKETING CAMPAIGN CO-O 187390 SIMPLEVIEW 8950 N ORACLE RD TUCSON AZ 85704 WEBSITE AND CRM PROVIDER 180075 5 BUSINESS IMPROVEMENT D 900099 6087671 6087671 6087671 816 816 MISCELLANEOUS REVENUE 900099 36506 26436 10070 36506 6124993 6114107 10070 816 206228 626134 774515 40179 111826 94905 10610 68383 107907 1487854 296397 395596 262140 15286 105325 16615 TRADESHOWS 210915 RESEARCH 135232 REPAIRS AND MAINTENANCE 21300 OTHER 15215 5002562 412593 272688 1381466 3087209 1778630 1843099 152967 413886 1220918 314552 997438 906366 62228 53616 29205 29205 4814527 6606069 277603 596714 395559 745559 673162 1342273 X 4122296 5263796 19069 0 4141365 5263796 4814527 6606069 1122431 0 X X 0 1 X 1 0 82013 15326 66687 83348 41443 41905 1055557 257783 797774 906366 X 6124993 0 6124993 0 6124993 5002561 0 5002561 0 5002561 PART X, LINE 2: VHB IS ORGANIZED AS A NOT-FOR-PROFIT ENTITY UNDER THE GENERAL NONPROFIT CORPORATION LAWS OF THE STATE OF CALIFORNIA. A DETERMINATION LETTER CONFIRMING EXEMPTION FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE HAS BEEN OBTAINED. REVENUES SUBJECT TO UNRELATED BUSINESS INCOME TAX (UBIT) WERE INSIGNIFICANT AND WOULD NOT GENERATE A TAX LIABILITY. IN ADDITION, AN EXEMPTION FROM CALIFORNIA FRANCHISE TAXES HAS BEEN OBTAINED. THEREFORE, NO PROVISION HAS BEEN MADE FOR FEDERAL INCOME TAXES OR STATE FRANCHISE TAXES IN THE ACCOMPANYING FINANCIAL STATEMENTS. 1 CANADA 4 107 JOURNALIST, MEDIA PITCHING, AND MARKET RESEARCH LEISURE, WEBSITE/SOCIAL MEDIA, GROUP SALES 6000 CANADA 1 1 SALES CALLS, TRAVEL AGENT TRAININGS, AND MARKET RESEARCH LEISURE, WEBSITE/SOCIAL MEDIA, GROUP SALES 45000 MEXICO 1 1 SALES CALLS, TRAVEL AGENT TRAININGS, AND MARKET RESEARCH LEISURE, WEBSITE/SOCIAL MEDIA, GROUP SALES 20000 UNITED KINGDOM AND IRELAND 1 1 SALES CALLS, TRAVEL AGENT TRAININGS, AND MARKET RESEARCH LEISURE, WEBSITE/SOCIAL MEDIA, GROUP SALES 30000 7 110 0 0 7 110 101000 0 101000 0 0 0 0 0 0 PART III ACCOUNTING METHOD: 1 CITY OF HUNTINGTON BEACH 2000 MAIN STREET HUNTINGTON BEACH CA 92648 60000 0 TO SUPPORT THE CIRCUIT ELECTRIC VEHICLE DOWNTOWN TRANSPORTATION PROGRAM FOR THE CITY OF HUNTINGTON BEACH PART I, LINE 2: THE ORGANIZATION ONLY AWARDS GRANTS AND OTHER ASSISTANCE TO ORGANIZATIONS WHOSE PURPOSE FUTHERS THAT OF THE ORGANIZATION. X X 1 0 0 KELLY MILLER PRESIDENT AND CEO 182085 0 1000 0 0 0 16022 0 1308 0 200415 0 0 0 JOHN EHLENFELDT EMPLOYEE 159331 0 10652 0 0 0 13521 0 6575 0 190079 0 0 0 PART I, LINE 4A JOHN EHLENFELDT'S LAST DAY WITH VISIT HB WAS NOVEMBER 30, 2021. HE RECEIVED $36,870 IN SEVERANCE AS WELL AS COBRA REIMBURSEMENT IN THE AMOUNT OF $5,463. KEVIN ELLIOT VHB BOARD MEMBER 46744 SPONSORED PACIFIC AIRSHOW, OWNED BY CODE FOUR 0 PETER TOWNEND VHB BOARD MEMBER 10000 PROVIDED SUPPORT FOR MUSEUM 0 FORM 990, PART VI, SECTION B, LINE 11B REVIEW OF ORGANIZATION'S MISSION AND SIGNIFICANT ACTIVITIES AND WHETHER THERE WERE ANY CHANGES FROM PREVIOUS FILINGS. VOTING NUMBER OF BOD GOVERNING BODY LISTED ON FORM AS REQUESTED. IF ANY GRANTS ARE RECEIVED, THEY ARE LISTED AS WELL AS ANY UNRELATED INCOME (IF APPLICABLE) THAT WOULD BE CONSIDERED TAXABLE. TOTAL ASSETS AND LIABILITIES ARE ALSO LISTED AND UPDATED. THE REVIEW IS DONE BY PRESIDENT & CEO, VP, AND OUTSIDE BOOKKEEPER. FORM 990, PART VI, SECTION B, LINE 12C THE BUREAU'S BOARD MEMBERS, INCLUDING ITS PRESIDENT/CEO, ARE REQUIRED TO FILE A FORM 700-STATEMENT OF ECONOMIC INTERESTS WITH THE CITY OF HUNTINGTON BEACH ON AN ANNUAL BASIS. CONFLICTS OF INTEREST OUR EMPLOYEES ARE EXPECTED TO DEVOTE THEIR BEST EFFORTS AND ATTENTION TO THE FULL-TIME PERFORMANCE OF THEIR JOBS. A CONFLICT OF INTEREST EXISTS WHEN THE EMPLOYEE'S LOYALTIES OR ACTIONS ARE DIVIDED BETWEEN THE BUREAU'S INTERESTS AND THOSE OF ANOTHER, SUCH AS A COMPETITOR, SUPPLIER, OR CLIENT. BOTH THE FACT AND THE APPEARANCE OF A CONFLICT OF INTEREST SHOULD BE AVOIDED. EMPLOYEES ARE EXPECTED TO USE GOOD JUDGMENT, TO ADHERE TO HIGH ETHICAL STANDARDS, AND TO AVOID SITUATIONS THAT CREATE AN ACTUAL OR POTENTIAL CONFLICT BETWEEN THE EMPLOYEE'S PERSONAL INTERESTS AND THE INTERESTS OF THE BUREAU. EMPLOYEES UNSURE AS TO WHETHER A CERTAIN TRANSACTION, ACTIVITY, OR RELATIONSHIP CONSTITUTES A CONFLICT OF INTEREST SHOULD DISCUSS IT WITH THE PRESIDENT OF THE BUREAU WHO WILL MAKE THE ULTIMATE DECISION. EMPLOYEES MAY ENGAGE IN OR HAVE OUTSIDE BUSINESS OR PERSONAL INTEREST OR ACTIVITIES THAT DO NOT CONSTITUTE OR HAVE THE POTENTIAL OF CREATING A CONFLICT OF INTEREST WITH THEIR EMPLOYMENT BY THE BUREAU. THE BUREAU REQUIRES THAT THESE ACTIVITIES OR INTERESTS DO NOT ADVERSELY AFFECT AN EMPLOYEE'S CAPACITY TO PERFORM HIS/HER FUNCTIONS OR RESULT IN CONFLICTING LOYALTIES. WHILE IT IS NOT FEASIBLE TO DESCRIBE ALL POSSIBLE CONFLICTS OF INTEREST THAT COULD DEVELOP, SOME OF THE MORE COMMON CONFLICTS THAT EMPLOYEES SHOULD AVOID INCLUDE THE FOLLOWING: - ACCEPTING PERSONAL GIFTS OR ENTERTAINMENT FROM COMPETITORS, GUESTS, SUPPLIERS, OR POTENTIAL SUPPLIERS (SEE POLICY "GIFTS"); - WORKING FOR A COMPETITOR, SUPPLIER, OR CUSTOMER; - ENGAGING IN SELF-EMPLOYMENT IN COMPETITION WITH THE BUREAU; - USING PROPRIETARY OR CONFIDENTIAL COMPANY INFORMATION FOR PERSONAL GAIN OR TO THE BUREAU'S DETRIMENT; - HAVING A DIRECT OR INDIRECT FINANCIAL INTEREST IN OR RELATIONSHIP WITH A COMPETITOR, CUSTOMER, OR SUPPLIER, EXCEPT THAT OWNERSHIP OF LESS THAN 1% OF THE PUBLICLY TRADED STOCK OF A CORPORATION WILL NOT BE CONSIDERED A CONFLICT; - USING COMPANY PROPERTY OR LABOR FOR PERSONAL USE; - ACQUIRING ANY INTEREST IN PROPERTY OR ASSETS OF ANY KIND FOR THE PURPOSE OF SELLING OR LEASING IT TO THE BUREAU; - COMMITTING THE COMPANY TO GIVE ITS FINANCIAL OR OTHER SUPPORT TO ANY OUTSIDE ACTIVITY OR ORGANIZATION; OR - DEVELOPING A PERSONAL RELATIONSHIP WITH A SUBORDINATE EMPLOYEE OF THE COMPANY OR WITH AN EMPLOYEE OF A COMPETITOR, SUPPLIER, OR GUEST THAT MIGHT INTERFERE WITH THE EXERCISE OF IMPARTIAL JUDGMENT IN DECISIONS AFFECTING THE BUREAU OR ANY EMPLOYEES OF THE BUREAU. IF AN EMPLOYEE OR SOMEONE WITH WHOM AN EMPLOYEE HAS A CLOSE RELATIONSHIP (E.G., A FAMILY MEMBER OR CLOSE COMPANION) HAS A FINANCIAL OR EMPLOYMENT RELATIONSHIP WITH A COMPETITOR, GUEST, SUPPLIER, OR POTENTIAL SUPPLIER, THE EMPLOYEE MUST DISCLOSE THIS FACT IN WRITING TO THE PRESIDENT. EMPLOYEES SHOULD BE AWARE THAT IF THEY ENTER INTO A PERSONAL RELATIONSHIP WITH A SUBORDINATE EMPLOYEE OR WITH AN EMPLOYEE OF A COMPETITOR, SUPPLIER, OR GUEST, A CONFLICT OF INTEREST MAY EXIST, WHICH REQUIRES FULL DISCLOSURE TO THE BUREAU. FAILURE TO ADHERE TO THIS GUIDELINE, INCLUDING FAILURE TO DISCLOSE ANY CONFLICTS OR TO SEEK AN EXCEPTION, MAY RESULT IN DISCIPLINE, UP TO AND INCLUDING TERMINATION OF EMPLOYMENT. FORM 990, PART VI, SECTION B, LINE 15 THE EXECUTIVE COMMITTEE NEGOTIATES AND APPROVES THE EMPLOYMENT CONTRACT FOR THE BUREAU'S PRESIDENT/CEO BASED ON COMPARABILITY DATA. THE COMPENSATION FOR ALL POSITIONS WITHIN THE BUREAU WERE BENCHMARKED AND ADJUSTED TO BE IN LINE WITH THE RESULTS OF A 2021 INDEPENDENT COMPENSATION STUDY OF CALIFORNIA VISITOR BUREAUS. FORM 990, PART VI, SECTION C, LINE 19 THE GOVERNING DOCUMENTS, POLICIES, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. THE MONTHLY FINANCIAL STATEMENTS ARE ALSO AVAILABLE DURING THE BOARD MEETINGS, WHICH ARE OPEN TO THE PUBLIC. FORM 990 PART XII LINE 2C THE AUDIT OVERSIGHT PROCESS HASN'T CHANGED SINCE THE PRIOR YEAR.