2025-05-09T15:22:39-05:00 2024-06-30 882730877 CHERRY BEKAERT ADVISORY LLC 3800 GLENWOOD AVE SUITE 200 RALEIGH NC 27612 990 2023-07-01 562024982 FAYETTEVILLE AREA CONVENTION AND VISITORS BUREAU INC FAYE 9105385133 245 PERSON STREET FAYETTEVILLE NC 283015733 DEVIN HEATH PRESIDENT AND CEO 9105385133 2025-05-08 1 0 BREE-ANN WEIDNER P01319397 9197821040 2023 2025-03-06 01:10:19Z DISTINCTLY FAYETTEVILLE DEVIN HEATH 245 PERSON STREET FAYETTEVILLE NC 283015733 3516455 0 X WWW.DISTINCTLYFAYETTEVILLENC.COM X 1997 NC POSITION CUMBERLAND COUNTY AS A DESTINATION FOR MEETINGS, INDIVIDUAL TRAVEL AND SPORTS TOURNAMENTS. 11 11 19 18 0 0 0 0 3200000 3200000 1990 35708 -10582 0 3191408 3235708 0 0 0 0 854642 946614 0 0 0 2497609 2504229 3352251 3450843 -160843 -215135 2880055 2861538 385786 425131 2494269 2436407 TO POSITION CUMBERLAND COUNTY AS A DESTINATION FOR CONVENTIONS, TOURNAMENTS AND INDIVIDUAL TRAVEL. 0 0 AT THE END OF 2023, DISTINCTLY FAYETTEVILLE UNDERWENT A SIGNIFICANT STRATEGIC TRANSFORMATION WITH THE HIRING OF A NEW CEO. THE ORGANIZATION SHIFTED ITS FOCUS FROM OPERATING AS A TRADITIONAL CONVENTION AND VISITORS BUREAU TO FUNCTIONING AS A FULL-FLEDGED DESTINATION MARKETING ORGANIZATION (DMO). THIS NEW DIRECTION BROUGHT A REORGANIZATION OF THE MARKETING DEPARTMENT, TO CENTRALIZE AND INTERNALIZE ALL MARKETING EFFORTS PREVIOUSLY MANAGED BY OUTSIDE AGENCIES. A MARKETING DIRECTOR WAS HIRED, WITH PLANS TO ADD A DIGITAL MARKETING MANAGER TO LEAD DIGITAL INITIATIVES. AS PART OF THE TRANSITION, THE DMO CONCLUDED ITS CONTRACT WITH MYTHIC, A DESIGN AGENCY IN JUNE 2024. 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 12 0 1 19 1 0 0 0 0 0 0 0 0 X 11 11 0 0 0 0 0 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 NC X KIMBERLY GRIFFITH DIXON 9104835311 245 PERSON STREET FAYETTEVILLE NC 28301 SETH BENALT CHAIRMAN 1.00 1.00 X X 0 0 0 SHEBA MCNEIL VICE-CHAIR 1.00 1.00 X X 0 0 0 MANISH MEHTA TREASURER 1.00 1.00 X X 0 0 0 JIMMY KEEFE SECRETARY 1.00 1.00 X X 0 0 0 TONY KOTSOPOULOS DIRECTOR 1.00 1.00 X 0 0 0 BYRON MCNEILL DIRECTOR 1.00 1.00 X 0 0 0 LILY SCHMIDT DIRECTOR 1.00 1.00 X 0 0 0 JODI PHELPS DIRECTOR 1.00 1.00 X 0 0 0 SALLY SHUTT DIRECTOR 1.00 1.00 X 0 0 0 MICHELLE SKINNER DIRECTOR 1.00 1.00 X 0 0 0 MICHELLE WILLIAMS DIRECTOR(FROM 8/2023) 1.00 1.00 X 0 0 0 DEVIN HEATH PRESIDENT/CEO 40.00 10.00 X 9394 0 619 SCOTT MESZAROS PRESIDENT/CEO (FORMER) 40.00 10.00 X 46687 0 0 KIMBERLY GRIFFITH DIXON DIRECTOR OF FINANCE 40.00 2.00 X 70531 0 4743 126612 0 5362 0 0 0 0 ADP PO BOX 830272 PHILADELPHIA PA 19182 PAYROLL SERVICES 887903 ADAMS & KNIGHT INC 80 AVON MEADOW LANE AVON CT 06001 BRANDING, DESIGN PR 874897 MYTHIC 6201 FAIRVIEW RD SUITE 200 CHARLOTTE NC 28210 SOCIAL MEDIA CAMPAIGN - WEBSITE 332440 H2R 4319 S NATINAL AVE 120 SPRINGFIELD MO 65810 RESEARCH 112394 4 OCCUPANCY TAX 900099 3200000 3200000 3200000 50771 50771 261136 4548 261136 19611 0 -15063 -15063 -15063 3235708 3200000 0 35708 192666 637502 22043 32201 62202 11574 41849 284809 1438973 117416 6128 56265 243595 8921 95744 14746 REPAIRS AND MAINTENANCE 122793 EVENT HOSTING 58446 2970 3450843 1262750 290925 784836 1735658 269051 267858 492327 194543 217020 297784 346398 269313 2880055 2861538 30806 144774 354980 280357 385786 425131 X 2494269 2436407 2494269 2436407 2880055 2861538 -215135 157273 0 X 0 1 X 1 0 275454 66930 208524 177008 117341 59667 39865 10272 29593 297784 RIGHT TO USE LEASED ASSET, NET 269313 269313 LEASE LIABILITY 280357 280357 3226787 -8921 -8921 3235708 0 3235708 3441922 0 3441922 8921 8921 3450843 PART XI, LINE 2D - OTHER ADJUSTMENTS: INTEREST EXPENSE -8,921. PART XII, LINE 4B - OTHER ADJUSTMENTS: INTEREST EXPENSE 8,921. FORM 990, PART VI, SECTION A, LINE 7A THERE ARE 11 VOTING MEMBERS ON THE BOARD OF DIRECTORS. BASED ON THE ORGANIZATION'S BY-LAWS, WHEN A VOTING MEMBER TRANSITIONS OFF, THE BOARD MAY ELECT ANOTHER VOTING MEMBER TO TAKE THAT SEAT. FORM 990, PART VI, SECTION A, LINE 7B BASED ON THE ORGANIZATIONS BY-LAWS, THE COUNTY COMMISSIONERS MAY APPOINT CERTAIN VOTING MEMBERS TO THE BOARD OF DIRECTORS WHEN THE SEAT IS OPEN. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT/CEO AND THE DIRECTOR OF FINANCE WILL REVIEW THE 990 PRIOR TO FILING. A COPY OF THE 990 WILL BE EMAILED TO THE BOARD MEMBERS PRIOR TO FILING FORM 990, PART VI, SECTION B, LINE 12C UPON OR BEFORE THE ELECTION, HIRING, OR APPOINTMENT, THE BOARD MEMBER MAKES A FULL, WRITTEN DISCLOSURE OF INTEREST, RELATIONSHIPS, AND HOLDINGS THAT COULD POTENTIALLY RESULT IN A CONFLICT OF INTEREST. THE WRITTEN DISCLOSURE IS KEPT ON FILE AND UPDATED AS APPROPRIATE. THE ORGANIZATION CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH THE CONFLICT-OF-INTEREST POLICY AS PART OF THE MANAGEMENT DUTIES. IN THE EVENT OF A CONFLICT, THE BOARD OF DIRECTORS WOULD GET INVOLVED, AND THE PERSON WITH THE POTENTIAL CONFLICT WOULD RECUSE HIM OR HERSELF FROM ANY DELIBERATIONS OR VOTE. FORM 990, PART VI, SECTION B, LINE 15 THE CEO'S SALARY IS A CONTRACTED AMOUNT VOTED ON BY THE BOARD OF DIRECTORS. THE AMOUNT IS DETERMINED BY LIKE POSITIONS WITH SIMILAR YEARS OF EXPERIENCE. A RECRUITMENT AGENCY WAS ALSO HIRED IN THE SEARCH FOR A POTENTIAL CEO BASED ON CREDENTIALS, QUALIFICATIONS, AND YEARS OF EXPERIENCE FOR INDIVIDUAL APPLICANTS GLOBALLY. FOR OTHER OFFICERS, THE 3RD PARTY HR CONSULTANT RAN A PAY ANALYSIS FOR EACH INDIVIDUAL BASED ON JOB DESCRIPTION, QUALIFICATIONS, ORGANIZATION SIZE AND LOCATION. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC TO THE EXTENT DICTATED BY LAW. COUNTY OF CUMBERLAND NORTH CAROLINA 117 DICK STREET FAYETTEVILLE NC 28301 566000291 GOVERNMENT NC 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0