2024-12-09T08:35:30-06:00 2024-06-30 411647057 MAHONEY ULBRICH CHRISTIANSEN & RUSS PA 10 RIVER PARK PLAZA SUITE 800 SAINT PAUL MN 55107 990 2023-07-01 800199088 THE BRANDLAB THEB 6124830167 PO BOX 8159 MINNEAPOLIS MN 55408 KELLI WILLIAMS CHEIF EXECUTIVE OFFICER 6124830167 2024-11-25 1 1 MARC A KOTSONAS P00544551 6512276695 2024-11-25 2023 2024-10-15 13:58:12Z X KELLI WILLIAMS PO BOX 8159 MINNEAPOLIS MN 55408 1813546 0 X WWW.THEBRANDLAB.ORG X 2008 MN TO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSION 15 15 150 150 0 0 1024314 1286285 324895 355976 15117 17035 128474 110253 1492800 1769549 31487 29001 0 0 2025796 1855879 22500 6174 249545 683476 600031 2763259 2491085 -1270459 -721536 1816347 1004516 379540 289245 1436807 715271 X TO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSION. 0 0 1274598 157000 ACCESS - 97% OF INTERNS FEEL CONFIDENT IN THEIR CAREER PURSUITS, AND 100% OF PARTNERS ARE EAGER TO CONTINUEDEVELOPING AND HIRING THEM. 96860 EXPOSURE - EXPOSED MORE THAN 1,500 YOUNG PEOPLE TO CAREER PATHS IN MARKETING AND ADVERTISING. 216672 198976 EQUITY - OVER 350 PARTICIPANTS ATTENDED OUR FEARLESS CONFERENCE, WITH 98% RATING IT AS ONE OF THE BEST THEY'VEEVER EXPERIENCED. 79454 29001 OPPORTUNITY - AWARDED NEARLY $100,000 IN SCHOLARSHIPS, CREATING LONG-TERM OPPORTUNITIES FOR FUTURE LEADERS. 79454 29001 1667584 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 20 0 1 150 1 0 0 0 0 0 0 0 0 0 0 0 0 X 15 15 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 0 1 0 0 MN WI X KELLI WILLIAMS 6124830167 PO BOX 8159 MINNEAPOLIS MN 55408 MARY BETH GEORGE CHAIR 2.00 X X 0 0 0 THOMAS JEFFERSON VICE CHAIR 1.00 X X 0 0 0 LORENZ ESGUERRA TREASURER 2.00 X X 0 0 0 TAYLOR HARRIS SECRETARY 0.25 X 0 0 0 ERIC ASHWORTH BOARD MEMBER 0.25 X 0 0 0 FRANK CROWSON BOARD MEMBER 0.25 X 0 0 0 JEFF KING BOARD MEMBER 0.25 X 0 0 0 TRAVON SELLERS BOARD MEMBER 0.25 X 0 0 0 KATHY MCCUSKEY BOARD MEMBER 0.25 X 0 0 0 MILENA OLIVEIRA BOARD MEMBER 0.25 X 0 0 0 ALYSSA ABILO BOARD MEMBER 0.25 X 0 0 0 DELPHANIE DANIELS BOARD MEMBER 0.25 X 0 0 0 LYNN FRANZ BOARD MEMBER 0.25 X 0 0 0 MYRON KING BOARD MEMBER 0.25 X 0 0 0 ANTHONY ROMANO BOARD MEMBER 0.25 X 0 0 0 KELLI WILILAMS CEO 50.00 X 161000 0 15970 161000 0 15970 1 0 1 0 CLIFTONLARSONALLEN LLP 220 SOUTH 6TH STREET SUITE 300 MINNEAPOLIS MN 55402 ACCOUNTING & HUMAN RESOURCES 210373 1 6500 1279785 27390 1286285 FELLOWSHIP CONTRACTS 900099 157000 157000 FEARLESS CONFERENCE 900099 110030 110030 FEARLESS WORKSHOPS 900099 88946 88946 355976 17035 17035 154250 6500 43997 110253 110253 1769549 355976 0 127288 29001 29001 207433 87122 87122 33189 1475874 1239648 69435 166791 7426 741 6545 140 26275 957 25318 138871 102128 21598 15145 1524 159 1365 230092 230092 6174 6174 139729 95015 35923 8791 5356 816 1057 3483 41564 7928 24634 9002 31372 3990 26212 1170 598 225 373 22929 5655 16209 1065 6516 6516 17040 17040 MEALS AND ENTERTAINMENT 101935 93574 3851 4510 MISCELLANEOUS 1376 625 666 85 2491085 1667584 573956 249545 776585 213158 540356 438002 401467 248854 42134 65500 41686 31399 14119 6516 14119 7603 1816347 1004516 275317 152689 57556 71556 46667 65000 379540 289245 X 678379 183818 758428 531453 1436807 715271 1816347 1004516 -721536 0 X 0 1 X 1 0 X 1289358 2610864 2073398 1024313 1286285 8284218 1289358 2610864 2073398 1024313 1286285 8284218 2009487 6274731 137 2612 1724 15118 17035 36626 110253 110253 8431097 1283027 0.74420 0.77860 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 14119 6516 7603 7603 X 2078117 308568 308568 1769549 0 1769549 2799653 308568 308568 2491085 0 2491085 PART X, LINE 2: THE BRANDLAB HAS A TAX-EXEMPT STATUS UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND MINNESOTA STATUTE 290.05. IT HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE AND CONTRIBUTIONS BY DONORS ARE TAX DEDUCTIBLE. THE BRANDLAB DID NOT HAVE ANY UNRELATED BUSINESS INCOME IN 2024 OR 2023. THE BRANDLAB BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND ACCORDINGLY, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. X X IGNITE GALA 160750 6500 154250 42538 1459 160750 6500 154250 42538 1459 43997 110253 1 SCHOLARSHIPS 5 29001 X 0 0 0 0 0 0 0 0 0 KELLI WILILAMS CEO 161000 0 0 0 0 0 46 0 15924 0 176970 0 0 0 PART I, LINE 3 CEO COMPENSATION IS APPROVED BY THE BOARD OF DIRECTORS. X DONATED MATERIALS 35 27390 FMV 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B AN INDEPENDENT ACCOUNTING FIRM PREPARES THE 990. THE TREASURER AND EXECUTIVE DIRECTOR VERIFY THE AMOUNTS AND OTHER INFORMATION ON THE FORM 990. THE BOARD CHAIR COMPLETES THE REVIEW AND SIGNS OFF. THE FULL BOARD OF DIRECTORS IS PROVIDED A COPY OF THE FORM 990 PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY APPLIES TO DIRECTORS, OFFICERS, AND MEMBERS OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS. CONFLICTS ARE DETERMINED BY THE BOARD SHALL DETERMINE WHETHER A CONFLICT EXISTS. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE/SHE SHALL LEAVE THE GOVERNING BOARD OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. THE INTERESTED DIRECTOR MAY BE PRESENT FOR DISCUSSION TO ANSWER QUESTIONS, BUT MAY NOT ADVOCATE FOR THE ACTION TO BE TAKEN, CANNOT BE INCLUDED TO ESTABLISH A QUORUM FOR THE MEETING, AND MUST LEAVE THE ROOM WHILE A VOTE IS TAKEN. THE MINUTES OF ALL ACTIONS TAKEN ON SUCH MATTERS SHALL CLEARLY REFLECT THAT THESE REQUIREMENTS HAVE BEEN MET. FORM 990, PART VI, SECTION B, LINE 15A THE BOARD OF DIRECTORS REVIEW AND APPROVE THE COMPENSATION OF THE EXECUTIVE DIRECTOR BASED ON THE PROPOSED BUDGET AND SALARIES OF SIMILAR ROLES OF COMPARABLE NONPROFITS. FORM 990, PART VI, SECTION C, LINE 19 AVAILABLE UPON REQUEST.