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      <MissionDesc>THE MISSION OF NEW ORLEANS &amp; COMPANY IS TO INSPIRE, PROMOTE AND ENCOURAGE TRAVEL TO OUR CITY FOR THE ECONOMIC, SOCIAL AND COMMUNITY BENEFIT OF NEW ORLEANS AND ITS PEOPLE. THROUGH MARKETING, PUBLIC RELATIONS, DIRECT SALES TO LEISURE TRAVELERS, FOREIGN AND DOMESTIC, AND THROUGH GROUP SALES OF CONFERENCES, CONVENTIONS, MEETINGS AND BUSINESS EVENTS, WE SEEK TO GENERATE REVENUE FOR BUSINESSES AND FOR LOCAL AND STATE GOVERNMENT TO SUPPORT AND SUSTAIN JOBS AND TO HELP ADDRESS CHALLENGES TO HIGH QUALITY OF LIFE BY BUILDING A STRONGER COMMUNITY IN WHICH TO LIVE, WORK AND BE EDUCATED.NEW ORLEANS &amp; COMPANY'S CORE SERVICES ARE TO ENSURE ADEQUATE VISITATION TO SUPPORT RESTAURANTS, RETAIL ESTABLISHMENTS, ACCOMMODATIONS, CULTURAL ATTRACTIONS AND ALL OTHER BUSINESSES THROUGHOUT THE CITY, REGION AND STATE. NEW ORLEANS &amp; COMPANY ALSO PROVIDES FUNDING TO OTHER ORGANIZATIONS TO SUPPORT THEIR INITIATIVES FOR THE ONGOING AND CONTINUED SAFETY AND QUALITY OF LIFE FOR BOTH RESIDENTS AND VISITORS.</MissionDesc>
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      <Desc>NEW ORLEANS &amp; COMPANY'S SALES AND SERVICES TEAMS SELL, MARKET, ADVERTISE AND PROMOTE TRAVEL TO NEW ORLEANS AS A DESTINATION TO CONVENE CONFERENCES, CONVENTIONS, CORPORATE MEETINGS AND MAJOR EVENTS. TEAM MEMBERS TRAVEL THROUGHOUT THE UNITED STATES AND BEYOND YEAR-ROUND MEETING WITH PLANNERS AND DECISION MAKERS ACTIVELY BIDDING COMPETITIVELY WITH OTHER DESTINATIONS. NUMEROUS MAJOR EVENTS HOSTED IN NEW ORLEANS AS A RESULT OF THESE EFFORTS INCLUDE NCAA/FINAL FOUR, SUPER BOWL, ESSENCE, MISS UNIVERSE AND SUGAR BOWL ALONG WITH MANY OTHERS. THEY ATTEND NUMEROUS INDUSTRY SHOWS TO SHOWCASE AND PROMOTE NEW ORLEANS AS A DESTINATION AND BRING IN CUSTOMERS FROM ALL OVER THE WORLD TO SCOUT AND SITE HOTELS, RESTAURANTS, VENUES, (CONTINUED ON SCHEDULE O) AND MANY OTHER ORGANIZATIONS WITHIN THE HOSPITALITY INDUSTRY.NEW ORLEANS &amp; COMPANY CONTACTS MANY ASSOCIATIONS AND CORPORATE BUSINESSES TO SOLICIT FACILITIES IN NEW ORLEANS; 1,048 CONVENTIONS AND MEETINGS WERE BOOKED BY NEW ORLEANS &amp; COMPANY IN 2023. THE CONVENTION &amp; SALES TEAM BOOKED A TOTAL OF 1,467,629 ROOM NIGHTS IN 2023. LEISURE TOURISM SALES NEW ORLEANS &amp; COMPANY'S LEISURE SALES TEAM SELL, MARKET, ADVERTISE AND PROMOTE TRAVEL TO NEW ORLEANS AS A DESTINATION FOR GROUP TRAVEL WHICH INCLUDES SALES AND PROMOTION TO TRAVEL AGENTS, MOTORCOACH BUS GROUPS, CLASS, MILITARY AND FAMILY REUNIONS, CHURCH AND YOUTH GROUPS, WEDDINGS, BACHELOR/BACHELORETTE GATHERINGS, GIRLS' WEEKENDS, AND ANY OTHER REASON TO VISIT NEW ORLEANS. THE LEISURE SALES TEAM ALSO WORKS WITH REPRESENTATIVES IN UNITED KINGDOM, GERMANY, FRANCE, INDIA, MEXICO AND OTHER COUNTRIES PERIODICALLY TO PROMOTE NEW ORLEANS AS A DESTINATION FOR INTERNATIONAL VISITORS. PARTNERSHIPS, WHICH INCLUDE MARKETING AND ADVERTISING, ARE ALIGNED WITH BRITISH AIRWAYS TO CONTINUE TO PROMOTE FLIGHTS TO AND FROM NEW ORLEANS ALONG WITH CRUISE LINES TO MAINTAIN SHIPS AT PORT FOR ALL TO SAIL FROM OUR GREAT CITY OF NEW ORLEANS.NEW ORLEANS &amp; COMPANY PROVIDED ASSISTANCE TO 13,806 TRAVEL AGENTS IN 2023 AND BOOKED A TOTAL OF 466,475 ROOM NIGHTS.</Desc>
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        <Desc>EXTERNAL AFFAIRS &amp; MEMBERSHIPNEW ORLEANS &amp; COMPANY'S MEMBERSHIP CONSISTS OF 1,236 BUSINESSES AND OPENS THE DOORS TO NEW MARKETING IDEAS, NETWORKING, BUSINESS OPPORTUNITIES AND INDUSTRY RESEARCH... AND THAT'S JUST A FEW OF THE BENEFITS AVAILABLE TO OUR MEMBERS. OUR MEMBERS ENCOMPASS ALL FACETS OF INDUSTRY, FROM HOTELS, BED &amp; BREAKFASTS, RESTAURANTS AND NIGHTCLUBS, TOURS AND ATTRACTIONS TO TRANSPORTATION AND BUSINESS SERVICES. MEMBERSHIP CONCENTRATES ON NETWORKING, JOB FAIRS, HEALTH FAIRS, HOSPITALITY TRAINING, SUSTAINABILITY AND MANY OTHER INITIATIVES. (CONTINUED ON SCHEDULE O)NEW ORLEANS &amp; COMPANY'S EXTERNAL AFFAIRS IS FOCUSED ON COMMUNITY RELATIONS SPONSORING AND FUNDING MANY ORGANIZATIONS WITHIN THE HOSPITALITY INDUSTRY SUCH AS FESTIVALS AND OTHERS TO DEVELOP NEW PRODUCT.NEW ORLEANS &amp; COMPANY PRINTS AND DISTRIBUTES BROCHURES AND MAPS WHICH PROVIDE INFORMATION ABOUT THE VARIOUS POINTS OF INTEREST AND EVENTS HAPPENING IN NEW ORLEANS. IN 2023, APPROXIMATELY 246,405 BROCHURES WERE CIRCULATED.LEISURE MARKETINGNEW ORLEANS &amp; COMPANY MARKETS TO CONSUMERS VIA PRINT AND DIGITAL ADVERTISING, TELEVISION, RADIO, BILLBOARDS, WEBSITE, SOCIAL MEDIA AND MANY OTHER AVENUES TO ATTRACT VISITORS TO THE CITY OF NEW ORLEANS. THEIR EFFORTS DRIVE CONSUMERS TO NEW ORLEANS &amp; COMPANY'S WEBSITE ULTIMATELY GENERATING BOOKINGS FROM GUESTS ALL OVER THE WORLD TO VISIT AND STAY IN THE NEW ORLEANS AREA.</Desc>
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      <Form990PartVIISectionAGrp>
        <PersonNm>RON FORMAN</PersonNm>
        <TitleTxt>EX OFFICIO</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>FRANK ZUMBO</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>AL GROOS</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>GRETCHEN CHASE</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>DAVID PISCOLA</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>BONNIE BOYD</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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        <PersonNm>CHARLEE WILLIAMSON</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>DAN REAL</PersonNm>
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        <PersonNm>GLEN ARMANTROUT</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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        <PersonNm>HENRY COAXUM</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JILL DIMARCO</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>KATY CASBARIAN</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MALI CAROW</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>STEPHEN WATSON</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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        <PersonNm>TOD CHAMBERS</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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        <PersonNm>TOM LEONHARD</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MICHELLE GOBERT</PersonNm>
        <TitleTxt>DIRECTOR</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>WALTER LEGER III</PersonNm>
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        <PersonNm>JSTEPHEN PERRY</PersonNm>
        <TitleTxt>FORMER PRESIDENT/CEO</TitleTxt>
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      <Form990PartVIISectionAGrp>
        <PersonNm>MARK ROMIG</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>STEPHANIE TURNER</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>KIM PRIEZ</PersonNm>
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        <PersonNm>KELLY SCHULZ</PersonNm>
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        <PersonNm>TAMMIE BOTELER</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>ALICE GLENN</PersonNm>
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        <PersonNm>SALLEE PAVLOVICH</PersonNm>
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        <PersonNm>BRIAN WALKER</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>JEREMY COOKER</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>DONNA GLOVER</PersonNm>
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        <PersonNm>KEVIN FERGUSON</PersonNm>
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          <BusinessName>
            <BusinessNameLine1Txt>DENTSU X LLC</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>3000 TOWN STR SUITE 2100</AddressLine1Txt>
            <CityNm>SOUTHFIELD</CityNm>
            <StateAbbreviationCd>MI</StateAbbreviationCd>
            <ZIPCd>48075</ZIPCd>
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        <ServicesDesc>ADVERTISING AGENCY</ServicesDesc>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>FRENCH QUARTER MANAGEMENT DISTRICT</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>334 ROYAL STREET</AddressLine1Txt>
            <CityNm>NEW ORLEANS</CityNm>
            <StateAbbreviationCd>LA</StateAbbreviationCd>
            <ZIPCd>70130</ZIPCd>
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        <ServicesDesc>FUNDING/FRENCH QUARTER SECURITY</ServicesDesc>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>IMG UNIVERSE LLC</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>304 PARK AVE FL</AddressLine1Txt>
            <CityNm>NEW YORK</CityNm>
            <StateAbbreviationCd>NY</StateAbbreviationCd>
            <ZIPCd>10010</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>HOSTING MISS UNIVERSE PAGEANT</ServicesDesc>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>MILES PARTNERSHIP LLC MILES PARTNERSH</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>6751 PROFESSIONAL PKWY STE 200</AddressLine1Txt>
            <CityNm>SARASOTA</CityNm>
            <StateAbbreviationCd>FL</StateAbbreviationCd>
            <ZIPCd>34240</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>PUBLISHER OF NEW ORLEANS VISITORS GUIDE</ServicesDesc>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>CVENT INC</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
            <AddressLine1Txt>PO BOX 822699</AddressLine1Txt>
            <CityNm>PHILADELPHIA</CityNm>
            <StateAbbreviationCd>PA</StateAbbreviationCd>
            <ZIPCd>191822699</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>ADVERTISING</ServicesDesc>
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      <CntrctRcvdGreaterThan100KCnt>17</CntrctRcvdGreaterThan100KCnt>
      <MembershipDuesAmt>1528505</MembershipDuesAmt>
      <GovernmentGrantsAmt>15097661</GovernmentGrantsAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>TOURISM SUPPORT ASSESSMENT REVENU</Desc>
        <BusinessCd>813400</BusinessCd>
        <TotalRevenueColumnAmt>20133150</TotalRevenueColumnAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>STATE OF LA FUNDING</Desc>
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      <ProgramServiceRevenueGrp>
        <Desc>SHORT TERM RENTAL TAX</Desc>
        <BusinessCd>813400</BusinessCd>
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      <ProgramServiceRevenueGrp>
        <Desc>HARRAH'S MARKETING FUND</Desc>
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        <RelatedOrExemptFuncIncomeAmt>1000000</RelatedOrExemptFuncIncomeAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>STAFFING SERVICES</Desc>
        <BusinessCd>813400</BusinessCd>
        <TotalRevenueColumnAmt>331986</TotalRevenueColumnAmt>
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      <TotalOthProgramServiceRevGrp>
        <TotalRevenueColumnAmt>116543</TotalRevenueColumnAmt>
        <RelatedOrExemptFuncIncomeAmt>116543</RelatedOrExemptFuncIncomeAmt>
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      <TotalProgramServiceRevenueAmt>36815781</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>1750859</TotalRevenueColumnAmt>
        <ExclusionAmt>1750859</ExclusionAmt>
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      <GrossAmountSalesAssetsGrp>
        <SecuritiesAmt>3529765</SecuritiesAmt>
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        <SecuritiesAmt>3642926</SecuritiesAmt>
      </LessCostOthBasisSalesExpnssGrp>
      <GainOrLossGrp>
        <SecuritiesAmt>-113161</SecuritiesAmt>
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      <NetGainOrLossInvestmentsGrp>
        <TotalRevenueColumnAmt>-113161</TotalRevenueColumnAmt>
        <ExclusionAmt>-113161</ExclusionAmt>
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        <Desc>SETTLEMENT PROCEEDS</Desc>
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        <ExclusionAmt>322664</ExclusionAmt>
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      <OtherRevenueTotalAmt>322664</OtherRevenueTotalAmt>
      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>55402309</TotalRevenueColumnAmt>
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        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>1960362</ExclusionAmt>
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      <GrantsToDomesticOrgsGrp>
        <TotalAmt>500000</TotalAmt>
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      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>3450284</TotalAmt>
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      <OtherSalariesAndWagesGrp>
        <TotalAmt>6410002</TotalAmt>
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      <PensionPlanContributionsGrp>
        <TotalAmt>198396</TotalAmt>
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      <OtherEmployeeBenefitsGrp>
        <TotalAmt>1654931</TotalAmt>
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      <PayrollTaxesGrp>
        <TotalAmt>694733</TotalAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>6720</TotalAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>80957</TotalAmt>
      </FeesForServicesAccountingGrp>
      <FeesForServicesLobbyingGrp>
        <TotalAmt>185250</TotalAmt>
      </FeesForServicesLobbyingGrp>
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        <PersonNm>KELLY SCHULZ</PersonNm>
        <TitleTxt>SENIOR VP COMMUNICATIONS/PR</TitleTxt>
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        <TotalCompensationFilingOrgAmt>252891</TotalCompensationFilingOrgAmt>
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      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>ALICE GLENN</PersonNm>
        <TitleTxt>EXECUTIVE VICE PRESIDENT</TitleTxt>
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        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
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        <TotalCompensationFilingOrgAmt>248494</TotalCompensationFilingOrgAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>KEVIN FERGUSON</PersonNm>
        <TitleTxt>VP EXTERNAL AFFAIRS</TitleTxt>
        <BaseCompensationFilingOrgAmt>148936</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>40625</BonusFilingOrganizationAmount>
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        <OtherCompensationFilingOrgAmt>14812</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>8500</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>21371</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>234244</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>TAMMIE BOTELER</PersonNm>
        <TitleTxt>VP FINANCE</TitleTxt>
        <BaseCompensationFilingOrgAmt>146923</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>42516</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>20373</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>8489</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>15128</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>233429</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>BRIAN WALKER</PersonNm>
        <TitleTxt>VP INFORMATION SYSTEMS</TitleTxt>
        <BaseCompensationFilingOrgAmt>144998</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>42516</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>22500</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>6838</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>14011</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>230863</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>DONNA GLOVER</PersonNm>
        <TitleTxt>VP NATIONAL ACCOUNTS &amp; TRA</TitleTxt>
        <BaseCompensationFilingOrgAmt>118150</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>54717</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>30000</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>7534</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
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        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>225529</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>JEREMY COOKER</PersonNm>
        <TitleTxt>VICE PRESIDENT MARKETING &amp;</TitleTxt>
        <BaseCompensationFilingOrgAmt>138347</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>39411</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>14954</OtherCompensationFilingOrgAmt>
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        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>21371</NontaxableBenefitsFilingOrgAmt>
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        <TotalCompensationFilingOrgAmt>221953</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
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        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 3</FormAndLineReferenceDesc>
        <ExplanationTxt>NEW ORLEANS &amp; COMPANY COMPENSATION COMMITTEE CHARTER THE BOARD OF DIRECTORS SHALL HAVE A COMPENSATION COMMITTEE COMPOSED OF THE CHAIR, WHO SHALL SERVE AS COMMITTEE CHAIR, THE VICE CHAIR, THE TWO IMMEDIATE PAST-CHAIRS. THE COMPENSATION COMMITTEE SHALL HAVE SUCH AUTHORITY AND RESPONSIBILITY TO ESTABLISH THE COMPENSATION OF THE PRESIDENT &amp; CEO AS SHALL BE STATED IN THE COMMITTEE'S CHARTER ADOPTED BY THE BOARD OF DIRECTORS. PURPOSE: THE PURPOSES OF THE COMPENSATION COMMITTEE ARE TO DISCHARGE THE RESPONSIBILITIES OF THE BOARD OF DIRECTORS RELATING TO COMPENSATION OF THE COMPANY'S PRESIDENT &amp; CEO. DUTIES AND RESPONSIBILITES: THE COMPENSATION COMMITTEE IS DIRECTLY RESPONSIBLE FOR ESTABLISHING ANNUAL AND LONG-TERM PERFORMANCE GOALS AND OBJECTIVES FOR THE PRESIDENT &amp; CEO. THE COMPENSATION COMMITTEE SHALL HAVE THE RESPONSIBILTY TO: 1. REVIEW AND APPROVE CORPORATE GOALS AND OBJECTIVES RELEVANT TO CEO COMPENSATION AND EVALUATE THE PERFORMANCE OF THE PRESIDENT &amp; CEO. 2. REVIEW AND SET THE COMPENSATION OF THE PRESIDENT &amp; CEO BASED UPON THE EVALUATION, FOCUSING ON: A. WHETHER THE PRESIDENT &amp; CHIEF EXECUTIVE OFFICER IS APPROPRIATELY COMPENSATED. B. WHETHER HIS COMPENSATION IS REASONABLY RELATED TO PERSONAL AND CORPORATE PERFORMANCE. C. WHETHER SEVERANCE AND POST EMPLOYMENT BENEFITS ARE PROPERLY RELATED TO THE COMPANY'S INTERESTS AND REASONABLE IN AMOUNT. 3. CONSIDER WHETHER THE PRESIDENT &amp; CEO'S COMPENSATION AND BENEFIT PACKAGE IS APPROPRIATE FOR ATTRACTING AND RETAINING A QUALITY EXECUTIVE FOR THE COMPANY, AND MOTIVATING THE PRESIDENT &amp; CHIEF EXECUTIVE OFFICER TO ACHIEVE THE OBJECTIVES OF THE COMPANY. 4. THE COMPENSATION COMMITTEE MAY, IN ITS SOLE DISCRETION, PREPARE OR OBTAIN COMPENSATION STUDIES OR SURVEYS OR EMPLOY A COMPENSATION CONSULTANT TO ASSIST IN THE EVALUATION OF THE COMPENSATION OF THE COMPANY'S PRESIDENT &amp; CHIEF EXECUTIVE OFFICER. THE COMPENSATION COMMITTEE SHALL HAVE THE SOLE AUTHORITY TO APPROVE THE FEES AND OTHER RETENTION TERMS WITH RESPECT TO SUCH A COMPENSATION CONSULTANT. THE COMPENSATION COMMITTEE ALSO HAS THE AUTHORITY, AS NECESSARY AND APPROPRIATE, TO CONSULT WITH OTHER OUTSIDE ADVISORS TO ASSIST IN ITS DUTIES TO THE COMPANY. MEETINGS: THE COMPENSATION COMMITTEE SHALL MEET AT LEAST TWICE EACH YEAR AND AT SUCH OTHER TIMES AS IT DEEMS NECESSARY TO FULFILL ITS RESPONSIBILITES AND SHALL MAKE PERIODIC REPORTS TO THE BOARD OF DIRECTORS, AS APPROPRIATE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 4B</FormAndLineReferenceDesc>
        <ExplanationTxt>DURING THE YEAR ENDED DECEMBER 31, 2022 NEW ORLEANS &amp; COMPANY OFFERED WALTER J. LEGER III, THE PRESIDENT AND CEO, A PARTICIPATION IN THE EXECUTIVE 457(F) PLAN. THE PLAN PROVIDES FOR EMPLOYER CONTRIBUTIONS UP TO 25% OF PARTICIPANT'S GROSS ANNUAL BONUS RECEIVED. CONTRIBUTIONS FOR THE YEAR ENDED DECEMBER 31, 2023 WERE $23,119. DURING 2023, JAMES PERRY RECIEVE A PAYMENT FROM HIS EXECUTIVE 457(F) PLAN OF $772,419.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 4</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION APPROVED AND ADOPTED NEW BYLAWS ON APRIL 11, 2023. THE UPDATED BY-LAWS INCREASED THE NUMBER OF DIRECTORS FROM 19 TO 21 AND THE AMOUNT OF EX-OFFICIO DIRECTORS FROM 7 TO 8. THE NEW BYLAWS UPDATED THE PROCESS FOR REPLACING A BOARD VACANCY. THE NEW PROCESS REQUIRES THE BOARD CHAIR TO NOMINATE A QUALIFED INDIVIDUAL TO FILL THE REMAINING TERM OF THE VACANT BOARD POSITION WITH THE APPROVAL OF THE BOARD OF DIRECTORS BY VOTE OF A MAJORITY TO SERVE THE REMAINDER OF THE TERM OF THE FORMER DIRECTOR. THE NEW BYLAWS INCREASED THE NUMBER OF DIRECTORS ON THE AUDIT AND RISK COMMITTEE FROM 3 TO 5 MEMBERS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>ELIGIBILITY FOR ADMISSION. ANY NATURAL PERSON, TRUST, LIMITED LIABILITY COMPANY, PARTNERSHIP, CORPORATION, OR OTHER JURIDICAL PERSON IS ELIGIBLE FOR ADMISSION AS A MEMBER OF THE ORGANIZATION. ADMISSION TO MEMBERSHIP. ADMISSION TO MEMBERSHIP SHALL BE BY APPLICATION IN ACCORDANCE WITH PROCEDURES FROM TIME TO TIME APPROVED BY THE BOARD OF DIRECTORS AND UPON PAYMENT OF DUES ASSESSED. THE EXECUTIVE COMMITTEE MAY DENY ADMISSION TO MEMBERSHIP TO ANY APPLICANT THAT THE COMMITTEE REASONABLY BELIEVES TO HAVE INTERESTS THAT, ON THE WHOLE, ARE NOT SUBSTANTIALLY ALIGNED WITH THE INTERESTS OF THE TOURISM, HOSPITALITY, SPECIAL EVENTS, SPORTS, ENTERTAINMENT, AND OTHER RELATED INDUSTRIES IN THE GREATER NEW ORLEANS AREA, INCLUDING BUT NOT LIMITED TO THE PARISHES OF ORLEANS, JEFFERSON, ST. BERNARD, ST. CHARLES, ST. TAMMANY, PLAQUEMINES, OR ST. JOHN THE BAPTIST. CLASSES; DUES AND ASSESSMENTS. THE MEMBERS SHALL BE DIVIDED INTO SUCH CLASSES AND SERIES AS ARE SHOWN ON EXHIBIT A TO THE BYLAWS. THE RIGHTS, PRIVILEGES AND OBLIGATIONS OF MEMBERS SHALL BE IDENTICAL IN ALL RESPECTS OTHER THAN (I) WITH RESPECT TO DUES AND ASSESSMENTS TO WHICH MEMBERS OF THE RESPECTIVE CLASSES AND SERIES ARE LIABLE AS SPECIFIED IN EXHIBIT A OF THE BYLAWS AND (II) WITH RESPECT TO THE MEMBERSHIP BENEFITS ACCORDED BASIC AND ADVANCE MEMBERS (CLASSES I AND II, RESPECTIVELY). THE BOARD OF DIRECTORS SHALL FIX BY RESOLUTION THE AMOUNT, DUE DATES, AND METHODS OF PAYMENT OF THE DUES AND THE ASSESSMENTS TO BE PAID BY THE MEMBERS TO THE ORGANIZATION.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION A, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>VOTING. EACH MEMBER IN GOOD STANDING IS ENTITLED TO ONE VOTE. THE MEMBERS MUST VOTE BY BALLOT. A MAJORITY OF THE VOTES CAST AT ANY MEETING AT WHICH A QUORUM IS PRESENT SHALL SUFFICE TO CONSTITUTE THE APPROVAL OR OTHER ACTION OF THE MEMBERS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>UPON COMPLETION OF THE TAX RETURN BY THE AUDITING FIRM, A DRAFT IS SUBMITTED TO NEW ORLEANS &amp; COMPANY FOR REVIEW. AFTER A THOROUGH REVIEW IS COMPLETED INTERNALLY AND CLEARING OF ALL QUESTIONS AND ANSWERS, THE AUDIT COMMITTEE IS CONVENED. A DRAFT OF THE TAX RETURN IS THEN REVIEWED IN DEPTH WITH THE AUDIT COMMITTEE PRIOR TO BEING FILED. A DRAFT OF THE TAX RETURN IS SENT TO THE FULL BOARD FOR CONCURRENCE ON RECOMMENDATIONS FROM THE AUDIT COMMITTEE AND FOR THEIR APPROVAL PRIOR TO FILING.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>FORMS SIGNED ANNUALLY; MEMBERS WITH POTENTIAL CONFLICTS ARE NOT ALLOWED TO VOTE ON ISSUES PERTAINING TO THEIR POTENTIALLY CONFLICTED AREA OF INTEREST.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15</FormAndLineReferenceDesc>
        <ExplanationTxt>PERIODIC SURVEYS AND COMPARABLE DATA OBTAINED FROM A THIRD PARTY ARE USED TO ESTABLISH COMPENSATION. SEE ALSO SCHEDULE J PART III.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>NEW ORLEANS &amp; COMPANY MAKES ITS GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY AVAILABLE TO THE PUBLIC UPON REQUEST, AND THEIR FINANCIAL STATEMENTS ARE PUBLIC RECORD AND CAN BE OBTAINED THROUGH THE LOUISIANA LEGISLATIVE AUDITOR.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XII, LINE 2C:</FormAndLineReferenceDesc>
        <ExplanationTxt>NEITHER THE ORGANIZATION'S AUDIT OVERSIGHT PROCESS NOR ITS AUDITOR SELECTION PROCESS HAS CHANGED DURING THE YEAR.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>