2024-11-11T16:03:27-06:00 2024-06-30 721088864 LAPORTE APAC 111 VETERANS MEMORIAL BLVD 600 METAIRIE LA 700054958 990 2023-07-01 720272830 SUGAR BOWL SUGA 5048282440 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 JEFF HUNDLEY CHIEF EXECUTIVE OFFICER 5048282440 2024-10-29 1 0 BRUCE S PRENDERGAST MS CPA P00151746 5048355522 2023 2024-10-15 13:58:12Z JEFF HUNDLEY 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 33813366 0 X WWW.ALLSTATESUGARBOWL.ORG X 1935 LA HOSTING AND SPONSORING AMATEUR AND COLLEGIATE SPORTING EVENTS TO PROMOTE TOURISM. 25 25 17 127 0 0 650000 1259981 30094500 22624014 4270124 3022835 91288 63596 35105912 26970426 21630000 435600 0 0 3037701 3617679 0 0 0 9412086 16543953 34079787 20597232 1026125 6373194 69510500 85640137 3394204 6167359 66116296 79472778 X ESTABLISHED TO SEEK OUT, PROMOTE, FINANCE, SPONSOR, SCHEDULE, CONDUCT, AND OPERATE AN ANNUAL CALENDAR OF LOCAL, STATE, NATIONAL AND INTERNATIONAL AMATEUR AND COLLEGIATE SPORTING EVENTS IN THE GREATER NEW ORLEANS AREA AND THE STATE OF LOUISIANA, FOR THE [CONT'D ON SCH O] PURPOSE OF GENERATING TOURISM. 1 0 15576235 20141528 THE ORGANIZATION HOSTS THE ALLSTATE SUGAR BOWL, AN ANNUAL COLLEGIATE FOOTBALL POST-SEASON BOWL GAME. THE ALLSTATE SUGAR BOWL IS ONE OF THE OLDEST BOWL GAMES IN THE COUNTRY, HOSTING ITS 90TH ANNUAL COLLEGIATE BOWL GAME ON JANUARY 1, 2024. 68,791 SPECTATORS ATTENDED THE JANUARY 1, 2024 EVENT, WITH APPROXIMATELY 68.4 PERCENT OF THE ATTENDEES COMING FROM OUTSIDE THE GREATER NEW ORLEANS METROPOLITAN AREA. 850248 435600 THE ORGANIZATION SPONSORS 25 AMATEUR SPORTING AND RECOGNITION EVENTS IN LOUISIANA AND AROUND THE GREATER NEW ORLEANS METROPOLITAN AREA. TO PROMOTE AMATEUR SPORTS IN THE AREA, THE SUGAR BOWL SUPPORTED STATE AND LOCAL ASSOCIATIONS FOR VOLLEYBALL, GOLF, REGATTA, LACROSSE, SOCCER, SWIMMING, AND BASKETBALL. IN ADDITION, THE ORGANIZATION SPONSORS THE MANNING AWARD, THE EDDIE ROBINSON COACH OF THE YEAR AWARD, THE NEW ORLEANS SPORTS HALL OF FAME, AND THE NATIONAL FOOTBALL FOUNDATION. THE SUM TOTAL OF THE ECONOMIC IMPACT FOR ALL SUGAR BOWL ACTIVITIES WAS $389.45 MILLION IN 2023-2024. 2279573 2482486 THE ORGANIZATION HOSTED THE FIRST EVER SUGAR BOWL COUNTRY KICKOFF ON SEPTEMBER 2, 2023 IN THE CAESARS SUPERDOME. THIS CONCERT WAS HEADLINED BY COUNTRY MUSIC SUPERSTAR GARTH BROOKS, AND IT ALSO FEATURED LOUISIANA'S OWN LAINEY WILSON, AMONG OTHER COUNTRY MUSIC ARTISTS. 18706056 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 64 0 1 17 1 0 0 0 0 0 0 0 0 0 0 0 0 X 25 25 1 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X THE ORGANIZATION 5048282440 1500 SUGAR BOWL DRIVE NEW ORLEANS LA 70112 RICHARD C BRIEDE PRESIDENT 10.00 X X 0 0 0 WALTER F BECKER JR PRESIDENT-ELECT 5.00 X X 0 0 0 DOROTHY DOTTIE REESE VICE PRESIDENT 5.00 X X 0 0 0 RILEY BUSENLENER TREASURER 5.00 X X 0 0 0 SAM ZURIK III SECRETARY 5.00 X X 0 0 0 LLOYD FRISCHHERTZ EXECUTIVE COMMITTEE CHAIR 5.00 X X 0 0 0 ALLISON BRIEDE BADON EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JOHN JAY BATT EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 THOMAS BERON EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 RALPH CAPITELLI EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 STANLEY J COHN EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JONATHAN FRIEDMAN EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 KURT W FROMHERZ EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 MARLIN N GUSMAN EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 HUDSON HIGGINS EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 BRIAN A JACKSON EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 RAYMOND J JEANDRON III EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JAY H KERN EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 BETSY BECKER LABORDE EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 G CHARLES CHUCK LAPEYRE EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JASON LOERZEL EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 MONIQUE G MORIAL EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JOHN L MOSS JR EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JAMES WALDRON EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 CAMILLE WHITWORTH EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 CAROLINE C ZATARAIN EXECUTIVE COMMITTEE MEMBER 1.00 X 0 0 0 JEFFREY L HUNDLEY CHIEF EXECUTIVE OFFICER 55.00 X 877261 0 105326 JEFF ROSSI CHIEF OPERATING OFFICER 55.00 X 81250 0 9412 DEREK MOREL EXECUTIVE VP FOR SALES & MARKETING 40.00 X 327348 0 77814 JOHN SUDSBURY SENIOR DIRECTOR OF COMMUNICATIONS 40.00 X 213244 0 42193 TIM SHAY SENIOR DIRECTOR OF FINANCE 40.00 X 193040 0 56547 RISA HALL SENIOR DIRECTOR OF ADMINISTRATION & MAJOR EVENTS 40.00 X 157842 0 35354 AUSTIN MARTIN SENIOR DIRECTOR OF OPERATIONS 40.00 X 130938 0 49186 1980923 0 375832 6 0 1 0 CAESARS SUPERDOME 1500 SUGAR BOWL DR NEW ORLEANS LA 70112 STADIUM SERVICES 1807257 DOUSSAN MUSIC GROUP 1001 OCHSNER BLVD SUITE 425-A COVINGTON LA 70433 EVENT PROMOTER 860000 THE VEGA GROUP 7220 WASHINGTON AVE NEW ORLEANS LA 70125 EVENT PLANNING 478068 CENTERPLATE 900 CONVENTION CENTER BLVD NEW ORLEANS LA 70130 CATERING 319348 ZEHNDER COMMUNICATIONS 365 CANAL ST NEW ORLEANS LA 70130 EVENT PLANNING 280246 10 1000000 259981 1259981 TICKET SALES - FOOTBALL 711210 15038586 15038586 SPONSORSHIP - FOOTBALL 541800 4509526 4509526 CONCERT SPONSORSHIP REVENUE 711300 1464139 1464139 CONCERT TICKET REVENUE 711300 993785 993785 CONCESSIONS - FOOTBALL 711300 453515 453515 164463 164463 22624014 2186359 2186359 7679416 6842940 836476 836476 836476 MISCELLANEOUS 900099 63596 63596 63596 26970426 22687610 0 3022835 315600 315600 120000 120000 1086973 869578 217395 1856434 1485147 371287 227805 182244 45561 294693 235754 58939 151774 121419 30355 208057 208057 91003 91003 604626 604626 234045 234045 66926 66926 78506 78506 20385 20385 166322 166322 SUGAR BOWL ANNUAL GAME 12148943 12148943 CONCERT EXPENSES 2279573 2279573 ANCILLARY AMATEUR SPORT 343172 343172 OTHER EXPENSES 251244 251244 51151 51151 20597232 18706056 1891176 0 2594704 6123728 122799 189934 348090 727667 1698287 1602338 84327 95949 66360580 78502859 69510500 85640137 707752 3618972 2686452 2548387 3394204 6167359 X 66116296 79222778 250000 66116296 79472778 69510500 85640137 6373194 6983289 0 X 0 1 X 1 0 X 590920 49470 650000 1259981 2550371 13818920 8215027 14749496 30185788 22687610 89656841 98587 98587 98587 98587 98587 492935 13917507 8904534 14897553 30934375 24046178 92700147 0 1048962 6669368 1122885 1757093 1021675 11619983 1048962 6669368 1122885 1757093 1021675 11619983 81080164 1186263 852544 1213935 1756304 2186359 7195405 1186263 852544 1213935 1756304 2186359 7195405 15103770 9757078 16111488 32690679 26232537 99895552 0.81160 0.79560 0.07200 0.07510 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1123049 1060701 62348 575238 541637 33601 95949 X 34052301 6983289 98587 7081876 26970425 0 26970425 20695819 98587 98587 20597232 0 20597232 PART X, LINE 2: ACCOUNTING PRINCIPLES GENERALLY ACCEPTED IN THE UNITED STATES OF AMERICA PROVIDE ACCOUNTING AND DISCLOSURE GUIDANCE ABOUT POSITIONS TAKEN BY AN ENTITY IN ITS TAX RETURNS THAT MIGHT BE UNCERTAIN. THE ORGANIZATION BELIEVES IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND MANAGEMENT HAS DETERMINED THAT THERE ARE NO UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. PENALTIES AND INTEREST ASSESSED BY INCOME TAXING AUTHORITIES, IF ANY, WOULD BE INCLUDED IN INCOME TAX EXPENSE. 1 COLLEGE FOOTBALL PLAYOFF FOUNDATION 545 EAST JOHN CARPENTER FREEWAY SUITE 1025 IRVING TX 75062 472257885 501(C) (3) 78100 0 TO SUPPORT THE FOUNDATION'S MISSION OF HELPING K-12 EDUCATORS IN CREATING POSITIVE OUTCOMES FOR U.S. STUDENTS. NEW SCHOOLS FOR NEW ORLEANS 1555 POYDRAS STREET SUITE 781 NEW ORLEANS LA 70112 020773717 501(C) (3) 100000 0 TO SUPPORT NEW SCHOOLS FOR NEW ORLEANS' TEACHER SUPPORT INITIATIVE EVENTS. BLACK COLLEGE FOOTBALL HALL OF FAME 931 MONROE DRIVE SUITE A-102 471 ATLANTA GA 30308 203265120 501(C) (3) 50000 0 TO SPONSOR THE LEGACY BOWL, AN HBCU POST-SEASON ALL-STAR FOOTBALL GAME. KELLY GIBSON FOUNDATION PO BOX 2141 MANDEVILLE LA 70470 203413020 501(C) (3) 35000 0 TO SPONSOR THE TOMMY MOORE JUNIOR GOLF TOURNAMENT AND TO PROVIDE SCHOLARSHIPS TO DESERVING YOUTH GOLFERS. LOUISIANA SOCCER ASSOCIATION 475 GARDERE LANE BATON ROUGE LA 70820 721067495 501(C) (3) 22500 0 TO SPONSOR FOUR LSA YOUTH SOCCER TOURNAMENTS HELD AROUND THE STATE OF LOUISIANA. SOUTHERN YACHT CLUB 105 N ROADWAY DRIVE NEW ORLEANS LA 70124 720323180 501(C) (7) 25000 0 TO SPONSOR THE OPTIMIST MID-WINTER REGATTA, THE GREAT OAKS REGATTA, THE SOILAND CUP, AND THE RHODES 19 NORTH AMERICAN CHAMPIONSHIPS. CRESCENT CITY COUNTDOWN 152 TCHEFUNCTE DRIVE COVINGTON LA 70433 204129618 501(C) (3) 5000 0 TO SUPPORT TOURISM TO THE NEW ORLEANS AREA FESTIVITIES ON NEW YEAR'S EVE THROUGH A COUNTDOWN AND FIREWORKS DISPLAY. COLLEGE SCHOLARSHIPS FOR ACCOMPLISHED HIGH SCHOOL STUDENT-ATHLETES 11 120000 PART I, LINE 2: THE SUGAR BOWL PROVIDES FINANCIAL SUPPORT TO HELP UNDERWRITE LOCAL AMATEUR SPORTING EVENTS. THESE EVENTS ARE ATTENDED BY MEMBERS OF THE SUGAR BOWL TO MONITOR THE USE OF THE GRANT. ELEVEN TOTAL SCHOLARSHIPS, ONE FOR $20,000 AND TEN FOR $10,000 WERE GIVEN DURING THE FISCAL YEAR FOR THE BENEFIT OF SPECIFIC INDIVIDUALS. THESE SCHOLARSHIPS ARE THEN MONITORED AND DISBURSED BY THE UNIVERSITY HOSTING THE STUDENT. X X X X X X 0 0 0 0 0 0 0 1 0 JEFFREY L HUNDLEY CHIEF EXECUTIVE OFFICER 677500 0 175000 0 24761 0 66000 0 39326 0 982587 0 0 0 DEREK MOREL EXECUTIVE VP FOR SALES & MARKETING 271050 0 55758 0 540 0 39855 0 37959 0 405162 0 0 0 JOHN SUDSBURY SENIOR DIRECTOR OF COMMUNICATIONS 183800 0 28904 0 540 0 27030 0 15163 0 255437 0 0 0 TIM SHAY SENIOR DIRECTOR OF FINANCE 164000 0 28500 0 540 0 24000 0 32547 0 249587 0 0 0 RISA HALL SENIOR DIRECTOR OF ADMINISTRATION & 129550 0 27752 0 540 0 19050 0 16304 0 193196 0 0 0 AUSTIN MARTIN SENIOR DIRECTOR OF OPERATIONS 107650 0 22298 0 990 0 15750 0 33436 0 180124 0 0 0 PART I, LINE 7 THE CHIEF EXECUTIVE OFFICER IS ELIGIBLE FOR A BONUS BY CONTRACT; HOWEVER, THE AMOUNT OF CASH OR OTHER PROPERTY IS NOT SPECIFIED IN THE CONTRACT, NOR DETERMINED BY A FIXED FORMULA SPECIFIED IN THE CONTRACT. THE AMOUNT OF THE BONUSES PAID TO THE EMPLOYEES ARE DETERMINED AFTER THE BOWL'S COMPENSATION COMMITTEE REVIEWS RECOMMENDATIONS FROM THE CEO REGARDING THE EMPLOYEES' OVERALL JOB PERFORMANCE AND THE EMPLOYER'S FINANCIAL RESULTS FOR THE YEAR. THE COMMITTEE ALSO RELIES ON AN INDEPENDENT COMPENSATION SURVEY PREPARED BY PEARL MEYER & PARTNERS, AN INDEPENDENT COMPENSATION CONSULTING FIRM. AFTER HEARING FROM THE CEO, THE COMPENSATION COMMITTEE PROVIDES RECOMMENDATIONS OF THE BONUSES TO THE EXECUTIVE COMMITTEE FOR THE ULTIMATE DETERMINATION OF THE BONUSES. SCHEDULE J, PART II PLEASE NOTE THE INFORMATION REPORTED ON SCHEDULE J IS ON A CALENDAR YEAR BASIS NOT THE ENTITY'S FISCAL YEAR BASIS. FORM 990, PART III, LINE 2 THE ORGANIZATION HOSTED THE FIRST EVER SUGAR BOWL COUNTRY KICKOFF ON SEPTEMBER 2, 2023 IN THE CAESARS SUPERDOME. THIS CONCERT WAS HEADLINED BY COUNTRY MUSIC SUPERSTAR GARTH BROOKS, AND IT ALSO FEATURED LOUISIANA'S OWN LAINEY WILSON, AMONG OTHER COUNTRY MUSIC ARTISTS. FORM 990, PART VI, SECTION A, LINE 2 A FAMILY RELATIONSHIP EXISTS BETWEEN ALLISON BRIEDE BADON AND RICHARD C. BRIEDE. FORM 990, PART VI, SECTION A, LINE 6 THE SUGAR BOWL COMMITTEE IS CURRENTLY COMPRISED OF 127 MEMBERS, 85 OF WHOM CAN BE IN THE "ACTIVE" CATEGORY AT ANY ONE TIME PER THE ORGANIZATION'S BYLAWS. TOGETHER, THESE 127 MEMBERS FORM 35 DIFFERENT WORKING COMMITTEES THAT CARRY OUT MUCH OF THE SUGAR BOWL'S BUSINESS. LEADERSHIP FOR THE GROUP COMES FROM AN ELECTED GROUP OF OFFICERS AND EXECUTIVE COMMITTEE MEMBERS. FORM 990, PART VI, SECTION A, LINE 7A THE FOLLOWING OFFICER POSITIONS ARE ELECTED ANNUALLY BY THE MEMBERSHIP AT LARGE: PRESIDENT, PRESIDENT-ELECT, VICE PRESIDENT, TREASURER AND SECRETARY. ADDITIONALLY, THE MEMBERSHIP ELECTS 4 INDIVIDUALS EACH YEAR FOR SERVICE ON THE EXECUTIVE COMMITTEE. FINALLY, A CHAIRMAN OF THE EXECUTIVE COMMITTEE IS ELECTED BY THE MEMBERS OF THE EXECUTIVE COMMITTEE. FORM 990, PART VI, SECTION A, LINE 7B THERE ARE MINIMAL INSTANCES WHERE THE GOVERNING BODY'S DECISIONS ARE SUBJECT TO THE APPROVAL BY THE GENERAL MEMBERSHIP, SUCH AS MODIFICATIONS TO THE ORGANIZATION'S BYLAWS OR CHARTER. FORM 990, PART VI, SECTION B, LINE 11B A DRAFT OF THE ORGANIZATION'S FORM 990 IS PRESENTED AT AN EXECUTIVE COMMITTEE MEETING. DURING THIS MEETING THE TAX RETURN IS REVIEWED AND ALL QUESTIONS ARE RESOLVED. A VOTE IS TAKEN TO AUTHORIZE THE FILING OF THE RETURN. THE CEO ATTENDS THIS MEETING TO PARTICIPATE IN THE REVIEW OF THE FORM 990. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY AND QUESTIONNAIRE IS CIRCULATED TO EVERY OFFICER, DIRECTOR, MEMBER AND EMPLOYEE ANNUALLY. THE COMPLETED QUESTIONNAIRES, DESIGNED BY THE EXECUTIVE COMMITTEE, ARE REVIEWED BY THE 990 COMMITTEE FOR CONFLICTS OF INTEREST. ALL CONFLICTS ARE RESOLVED AND DISCLOSED TO THE EXECUTIVE COMMITTEE. RECORDS OF ALL DISPOSITIONS ARE RETAINED IN THE SUGAR BOWL OFFICES. FORM 990, PART VI, SECTION B, LINE 15 SUGAR BOWL CONTRACTS PEARL MEYER & PARTNERS, A COMPENSATION CONSULTING FIRM, WHICH REVIEWS THE COMPENSATION OF THE CEO AND OTHER EXECUTIVES OF THE ORGANIZATION. PEARL CONDUCTS A COMPARABLE COMPENSATION SURVEY AND PREPARES A REPORT AND PROVIDES THE REPORT TO THE EXECUTIVE COMPENSATION COMMITTEE. THE COMMITTEE REVIEWS THE REPORT, RESOLVES ANY ISSUES AND MAKES A RECOMMENDATION TO THE EXECUTIVE BOARD. THE EXECUTIVE BOARD REVIEWS THE RECOMMENDATION IN THE CONSULTANT'S REPORT AT A REGULARLY SCHEDULED MEETING AND SETS COMPENSATION FOR THE CEO AND OTHER EXECUTIVES OF THE ORGANIZATION. THE PROCESS OF DETERMINING APPROPRIATE LEVELS OF COMPENSATION IS DESIGNED TO COMPLY WITH THE REBUTTABLE PRESUMPTION RULES OF REGULATION SECTION 53.4958-6. FORM 990, PART VI, SECTION C, LINE 19 ALL GOVERNING DOCUMENTS, THE CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 24B BASKETBALL 70,000 LHSAA 52,790 N.O. SPORTS AWARDS/HOF 47,579 TENNIS 35,000 NATIONAL FOOTBALL FOUNDATION 22,009 AWARDS & TROPHIES 21,702 EXTRA YARD FOR TEACHERS 21,335 VOLLEYBALL 20,000 MANNING AWARD 17,347 EDDIE ROBINSON AWARD 11,730 REGATTA 8,420 LACROSSE 8,000 SWIMMING 4,759 COSIDA 2,500 TOTAL COSTS 343,172