2024-11-04T15:22:48-06:00 2023-12-31 882730877 CHERRY BEKAERT ADVISORY LLC 221 W 6TH STREET STE 1900 AUSTIN TX 78701 990EZ 2023-01-01 472767652 ALL ATX ALLA 5123273070 1221 S MOPAC EXPRESSWAY 400 AUSTIN TX 787467650 VALERIE VOGLER-STIPE VICE PRESIDENT 5123273070 2024-10-29 1 0 BREE-ANN WEIDNER P01319397 5124796000 2023 2024-10-15 13:58:12Z X X ALLATX.ORG X X 750 X 750 750 3769 27916 31685 -30935 69002 0 38067 69002 38067 69002 38067 0 0 69002 38067 X TO PROVIDE EXPOSURE AND TRAINING TO AUSTIN AREA DEVELOPING MUSICIANS THROUGH THE CONDUCT OF AN ANNUAL LIVE PERFORMANCE CONCERT AND A RELATED CD PRODUCTION FEATURING THESE MUSICIANS. LIMITED ACTIVITIES RELATED TO DEVELOPING A NEW CD OCCURED. THE CD WAS NOT COMPLETED, BUT WORK CONTINUES ON THIS CD FOR FUTURE RELEASE 0 27916 27916 MITCHELL S JOHNSON DIRECTOR 1.00 0 0 0 JOHN C KELLER DIRECTOR 1.00 0 0 0 MARY M PFLUGER DIRECTOR 1.00 0 0 0 GARY W KELLER PRESIDENT & DIRECTOR 5.00 0 0 0 VALERIE VOGLER-STIPE VP, SECRETARY, & TREASURER 5.00 0 0 0 X 0 0 0 0 0 0 0 0 0 0 0 0 0 0 VALERIE VOGLER-STIPE 1221 S MOPAC EXPRESSWAY SUITE 400 AUSTIN TX 78746 5123273070 0 0 0 0 0 0 0 0 0 0 NONE NONE 1 X 552330 158940 79812 4821 750 796653 552330 158940 79812 4821 750 796653 643694 152959 796653 13509 0.19200 0.25740 X 0.25740 PART II, SECTION C, 17A: ATTRACTION OF PUBLIC SUPPORT: WE ARE ACTIVELY ENGAGED IN A CONTINUOUS PROGRAM TO SOLICIT PUBLIC SUPPORT FOR ALL ATX, INCORPORATING MULTIPLE FUNDRAISING ACTIVITIES. FOR EXAMPLE, WE RECENTLY HOSTED A FUNDRAISER AT THE KELLER WILLIAMS "MEGA AGENT CAMP" CONFERENCE, WHERE MUSICIANS WERE HIRED TO PERFORM, HELPING US DRAW BROADER COMMUNITY ENGAGEMENT. ADDITIONALLY, OVER THE PAST SIX MONTHS, WE HAVE BEEN HOLDING STRATEGIC MEETINGS WITH PROMINENT INDIVIDUALS IN THE AUSTIN AREA TO SECURE BOTH IMMEDIATE AND LONG-TERM FINANCIAL BACKING.THESE EFFORTS ARE AIMED AT CULTIVATING SUPPORT FROM KEY COMMUNITY FIGURES AS WELL AS LAYING OUT SUSTAINABLE STRATEGIES FOR FUNDING THE ORGANIZATION. WE HAVE ALSO PARTNERED WITH THE ARMADILLO WORLD QUARTERS TEAM TO ESTABLISH A POP-UP STORE, WHERE 100% OF THE GROSS PROCEEDS DIRECTLY BENEFIT ALL ATX, DEMONSTRATING OUR COMMITMENT TO CONTINUOUS PUBLIC SUPPORT SOLICITATION. WE ARE ACTIVELY WORKING TO SHIFT OUR FINANCIAL SUPPORT FROM RELIANCE ON A FEW WEALTHY INDIVIDUALS TO A BROADER BASE WITHIN THE GENERAL PUBLIC. TO ACHIEVE THIS, OUR LONG-TERM STRATEGY INVOLVES ENGAGING BOTH INDIVIDUAL SUPPORTERS AND THE BROADER COMMUNITY. ONE OF OUR KEY INITIATIVES, LAUNCHING IN 2025, IS A PUBLIC CAMPAIGN TITLED "ROUND FOR SOUND."THIS CAMPAIGN WILL BE DESIGNED TO RAISE FUNDS FROM THE AUSTIN COMMUNITY BY ENCOURAGING AUSTINITES TO ROUND UP THEIR PURCHASES TO SUPPORT ALL ATX AND ITS MISSION OF PRESERVING MUSIC IN AUSTIN. BY DIVERSIFYING OUR FUNDRAISING EFFORTS AND FOCUSING ON PUBLIC ENGAGEMENT, WE AIM TO INCREASE THE PERCENTAGE OF FINANCIAL SUPPORT COMING FROM THE GENERAL PUBLIC, REDUCING RELIANCE ON LARGE INDIVIDUAL DONORS.THE "ROUND FOR SOUND" CAMPAIGN WILL ALLOW US TO STRENGTHEN OUR PUBLICLY SUPPORTED STATUS BY GENERATING FINANCIAL CONTRIBUTIONS FROM A WIDE RANGE OF COMMUNITY MEMBERS. THIS ALIGNS WITH OUR OVERALL GOAL OF EXPANDING PUBLIC PARTICIPATION AND DECREASING THE BURDEN OF PROVING OUR PUBLICLY SUPPORTED NATURE.THESE ACTIVITIES ILLUSTRATE A ROBUST AND BONA FIDE FUNDRAISING PROGRAM THAT INVOLVES DIVERSE METHODS OF ENGAGEMENT, TARGETING THE GENERAL PUBLIC, WEALTHY INDIVIDUALS, AND LOCAL BUSINESSES. THIS BALANCED APPROACH ENSURES THE EXPANSION OF OUR SOLICITATION EFFORTS, ALIGNING WITH BOTH THE IMMEDIATE NEEDS OF ALL ATX AND ITS LONG-TERM SUSTAINABILITY.PERCENTAGE OF FINANCIAL SUPPORT: ALL ATX'S PUBLIC SUPPORT PERCENTAGE IS 19.2%. THIS MEETS THE PUBLIC SUPPORT REQUIRED UNDER THE FACTS AND CIRCUMSTANCES TEST. SOURCES OF SUPPORT: WE ARE FOCUSED ON DIVERSIFYING THE SOURCES OF FINANCIAL SUPPORT FOR ALL ATX TO ENSURE WE MEET THE PUBLIC SUPPORT REQUIREMENT. WHILE WE CURRENTLY RECEIVE SIGNIFICANT CONTRIBUTIONS FROM A FEW INDIVIDUALS, OUR ONGOING EFFORTS ARE DESIGNED TO BROADEN THE BASE OF CONTRIBUTORS TO INCLUDE A LARGER, MORE REPRESENTATIVE SEGMENT OF THE PUBLIC.ONE KEY INITIATIVE IS THE "ROUND FOR SOUND" CAMPAIGN, WHICH WE ARE PLANNING TO LAUNCH IN 2025. THIS PUBLIC CAMPAIGN WILL ENCOURAGE WIDESPREAD COMMUNITY PARTICIPATION BY ALLOWING AUSTINITES TO ROUND UP THEIR PURCHASES TO SUPPORT ALL ATX. THIS WILL ENABLE US TO GATHER CONTRIBUTIONS FROM A LARGER NUMBER OF PEOPLE, MOVING BEYOND RELIANCE ON INDIVIDUAL WEALTHY DONORS AND EXPANDING OUR REACH WITHIN THE AUSTIN COMMUNITY.AS WE CONTINUE TO EXPAND OUR PROGRAMS AND ENGAGEMENT, WE AIM TO GENERATE SUPPORT FROM A BROAD RANGE OF INDIVIDUALS ACROSS AUSTIN, ENSURING THAT OUR ORGANIZATION REMAINS "PUBLICLY SUPPORTED" IN BOTH SPIRIT AND PRACTICE. THIS STRATEGY ALIGNS WITH OUR LONG-TERM GOAL OF REFLECTING THE COMMUNITY WE SERVE AND ATTRACTING SUPPORT FROM A REPRESENTATIVE NUMBER OF PEOPLE, FURTHER SECURING ALL ATX'S STATUS AS A PUBLICLY SUPPORTED ORGANIZATION.AVAILABILITY OF PUBLIC FACILITIES OR SERVICES; PUBLIC PARTICIPATION IN PROGRAMS OR POLICIES: WE ACTIVELY ENGAGE THE AUSTIN COMMUNITY BY PROVIDING BOTH PUBLIC SERVICES AND OPPORTUNITIES FOR PARTICIPATION IN OUR PROGRAMS. ONE OF OUR KEY COMMUNITY ENGAGEMENT EFFORTS IS THROUGH EVENT FUNDRAISERS DURING MAJOR LOCAL CONVENTIONS, SUCH AS THE KELLER WILLIAMS MEGA AGENT CAMP, WHERE WE UTILIZE THE EXISTING PLATFORM TO HELP RAISE FUNDS AND AWARENESS FOR ALL ATX.IN ADDITION, WE HELPED THE TEAM AT ARMADILLO WORLD HEADQUARTERS LAUNCH THE "ARMADILLO FOREVER POP UP" ON SOUTH CONGRESS, WHICH SERVES AS A COMMUNITY HUB WHERE THE PUBLIC CAN LEARN ABOUT THE VITAL ROLE MUSICIANS PLAY IN AUSTIN'S CULTURAL LANDSCAPE. THIS POP-UP NOT ONLY RAISES FUNDS BUT ALSO SERVES AS AN EDUCATIONAL PLATFORM, ENGAGING THE PUBLIC IN CONVERSATIONS ABOUT THE IMPORTANCE OF SUPPORTING THE LOCAL MUSIC SCENE.THROUGH THESE ONGOING ACTIVITIES, WE ENSURE THAT OUR SERVICES AND PROGRAMS BENEFIT THE GENERAL PUBLIC. BY EDUCATING, RAISING AWARENESS, AND INVOLVING COMMUNITY MEMBERS IN BOTH FUNDRAISING AND ADVOCACY EFFORTS, WE DEMONSTRATE OUR COMMITMENT TO MAINTAINING A PUBLICLY SUPPORTED ORGANIZATION. FURTHERMORE, THESE INITIATIVES ALLOW US TO FOSTER PARTICIPATION FROM PUBLIC FIGURES, LOCAL LEADERS, AND COMMUNITY MEMBERS, SOLIDIFYING OUR STANDING AS AN ORGANIZATION THAT OPERATES FOR THE PUBLIC GOOD. FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES DESCRIPTION: INSURANCE. AMOUNT: 4,857. DESCRIPTION: ROYALTIES AND FEES. AMOUNT: 10. DESCRIPTION: FEES. AMOUNT: 146. DESCRIPTION: DEPRECIATION/AMORTIZATION. AMOUNT: 22,903. TOTAL TO FORM 990-EZ, LINE 16: 27,916. THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.