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      <Form990PartVIISectionAGrp>
        <PersonNm>MARY RITTMAN</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>LEE MCLAUGHLIN</PersonNm>
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      <Form990PartVIISectionAGrp>
        <PersonNm>VANESSA BECHTOL</PersonNm>
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      <Form990PartVIISectionAGrp>
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      <TotReportableCompRltdOrgAmt>0</TotReportableCompRltdOrgAmt>
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          <BusinessName>
            <BusinessNameLine1Txt>TRIPADVISOR</BusinessNameLine1Txt>
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        <ContractorAddress>
          <USAddress>
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            <StateAbbreviationCd>TX</StateAbbreviationCd>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
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          <USAddress>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
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          <USAddress>
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            <ZIPCd>85701</ZIPCd>
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        </ContractorAddress>
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      <ContractorCompensationGrp>
        <ContractorName>
          <BusinessName>
            <BusinessNameLine1Txt>SIMPLEVIEW</BusinessNameLine1Txt>
          </BusinessName>
        </ContractorName>
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          <USAddress>
            <AddressLine1Txt>8950 N ORACLE RD</AddressLine1Txt>
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            <StateAbbreviationCd>AZ</StateAbbreviationCd>
            <ZIPCd>85704</ZIPCd>
          </USAddress>
        </ContractorAddress>
        <ServicesDesc>SOFTWARE AND WEBSITE MAINTENANCE</ServicesDesc>
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      <CntrctRcvdGreaterThan100KCnt>4</CntrctRcvdGreaterThan100KCnt>
      <GovernmentGrantsAmt>12795970</GovernmentGrantsAmt>
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      <ProgramServiceRevenueGrp>
        <Desc>MEMBERSHIP DUES</Desc>
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      <ProgramServiceRevenueGrp>
        <Desc>TRADE SHOWS</Desc>
        <BusinessCd>900099</BusinessCd>
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      <TotalOthProgramServiceRevGrp>
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      <TotalProgramServiceRevenueAmt>410059</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
        <TotalRevenueColumnAmt>366776</TotalRevenueColumnAmt>
        <ExclusionAmt>366776</ExclusionAmt>
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      <TotalRevenueGrp>
        <TotalRevenueColumnAmt>13572805</TotalRevenueColumnAmt>
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        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
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      <CompCurrentOfcrDirectorsGrp>
        <TotalAmt>1283135</TotalAmt>
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        <TotalAmt>1882573</TotalAmt>
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        <TotalAmt>125983</TotalAmt>
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        <TotalAmt>224347</TotalAmt>
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      <PayrollTaxesGrp>
        <TotalAmt>229317</TotalAmt>
      </PayrollTaxesGrp>
      <FeesForServicesLegalGrp>
        <TotalAmt>5469</TotalAmt>
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      <FeesForServicesAccountingGrp>
        <TotalAmt>60770</TotalAmt>
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      <AdvertisingGrp>
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      <OfficeExpensesGrp>
        <TotalAmt>290196</TotalAmt>
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      <OccupancyGrp>
        <TotalAmt>324057</TotalAmt>
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      <TravelGrp>
        <TotalAmt>53927</TotalAmt>
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      <ConferencesMeetingsGrp>
        <TotalAmt>31508</TotalAmt>
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        <TotalAmt>117977</TotalAmt>
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      <InsuranceGrp>
        <TotalAmt>32896</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>TRANSIT SUPPORT</Desc>
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      </OtherExpensesGrp>
      <OtherExpensesGrp>
        <Desc>TRADE SHOWS</Desc>
        <TotalAmt>996002</TotalAmt>
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      <OtherExpensesGrp>
        <Desc>EVENT SPONSORSHIPS</Desc>
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      <OtherExpensesGrp>
        <Desc>RESEARCH &amp; PARTNERS RES</Desc>
        <TotalAmt>222120</TotalAmt>
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      <AllOtherExpensesGrp>
        <TotalAmt>501392</TotalAmt>
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      <TotalFunctionalExpensesGrp>
        <TotalAmt>12413637</TotalAmt>
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      <CashNonInterestBearingGrp>
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        <EOYAmt>7295768</EOYAmt>
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      <SavingsAndTempCashInvstGrp>
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      <PledgesAndGrantsReceivableGrp>
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      <InvestmentsPubTradedSecGrp>
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      <OtherLiabilitiesGrp>
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      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
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      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>18131291</BOYAmt>
        <EOYAmt>19536120</EOYAmt>
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      <TotLiabNetAssetsFundBalanceGrp>
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        <EOYAmt>24488099</EOYAmt>
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      <InfoInScheduleOPartXIIInd>X</InfoInScheduleOPartXIIInd>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>0</AccountantCompileOrReviewInd>
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      <FSAuditedBasisGrp>
        <SeparateBasisFinclStmtInd>X</SeparateBasisFinclStmtInd>
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      <AuditCommitteeInd>1</AuditCommitteeInd>
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      <FederalGrantAuditPerformedInd>1</FederalGrantAuditPerformedInd>
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    <IRS990ScheduleB documentId="RetDoc1234500001">
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        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorBusinessName>
        <ContributorUSAddress>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
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        <TotalContributionsAmt>RESTRICTED</TotalContributionsAmt>
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      <OnlyInHouseLobbyingInd>1</OnlyInHouseLobbyingInd>
      <AgreeCarryoverPriorYearInd>0</AgreeCarryoverPriorYearInd>
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        <DepreciationAmt>278845</DepreciationAmt>
        <BookValueAmt>493921</BookValueAmt>
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      <OtherLandBuildingsGrp>
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      <OtherAssetsOrgGrp>
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        <Desc>OPERATING LEASE LIABILITIES</Desc>
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      <FootnoteTextInd>X</FootnoteTextInd>
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      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
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      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
      <TotalExpensesPerForm990Amt>12413637</TotalExpensesPerForm990Amt>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART X, LINE 2:</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BUREAU IS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND SIMILAR STATE OF ARIZONA TAX PROVISIONS. HOWEVER, INCOME FROM CERTAIN ACTIVITIES NOT DIRECTLY RELATED TO THE ENTITY'S TAX-EXEMPT PURPOSE MAY BE SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. IN ACCORDANCE WITH U.S. GAAP, MANAGEMENT BELIEVES THE BUREAU HOLDS NO UNCERTAIN TAX POSITIONS AND, THEREFORE, HAS NO POLICY FOR EVALUATING THEM. THE BUREAU'S FORMS 990, RETURN OF ORGANIZATION EXEMPT FROM INCOME TAXES, ARE GENERALLY SUBJECT TO EXAMINATION BY THE INTERNAL REVENUE SERVICE FOR THREE YEARS AFTER THE DATE THE RETURNS ARE FILED.</ExplanationTxt>
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        <OfficesCnt>0</OfficesCnt>
        <EmployeeCnt>0</EmployeeCnt>
        <TypeOfActivitiesConductedTxt>PROGRAM SERVICES</TypeOfActivitiesConductedTxt>
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      <AccountActivitiesOutsideUSGrp>
        <RegionTxt>NORTH AMERICA</RegionTxt>
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        <EmployeeCnt>0</EmployeeCnt>
        <TypeOfActivitiesConductedTxt>PROGRAM SERVICES</TypeOfActivitiesConductedTxt>
        <SpecificServicesProvidedTxt>CMEEXPO</SpecificServicesProvidedTxt>
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      </AccountActivitiesOutsideUSGrp>
      <AccountActivitiesOutsideUSGrp>
        <RegionTxt>EUROPE (INCLUDING ICELAND &amp; GREENLAND)</RegionTxt>
        <OfficesCnt>0</OfficesCnt>
        <EmployeeCnt>0</EmployeeCnt>
        <TypeOfActivitiesConductedTxt>PROGRAM SERVICES</TypeOfActivitiesConductedTxt>
        <SpecificServicesProvidedTxt>CO-OP CAMPAIGNS</SpecificServicesProvidedTxt>
        <RegionTotalExpendituresAmt>20282</RegionTotalExpendituresAmt>
      </AccountActivitiesOutsideUSGrp>
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      <SubtotalEmployeesCnt>0</SubtotalEmployeesCnt>
      <ContinuationTotalOfficeCnt>0</ContinuationTotalOfficeCnt>
      <ContinuationTotalEmployeeCnt>0</ContinuationTotalEmployeeCnt>
      <TotalOfficeCnt>0</TotalOfficeCnt>
      <TotalEmployeeCnt>0</TotalEmployeeCnt>
      <SubtotalSpentAmt>385176</SubtotalSpentAmt>
      <ContinuationSpentAmt>0</ContinuationSpentAmt>
      <TotalSpentAmt>385176</TotalSpentAmt>
      <TransferToForeignCorpInd>0</TransferToForeignCorpInd>
      <InterestInForeignTrustInd>0</InterestInForeignTrustInd>
      <ForeignCorpOwnershipInd>0</ForeignCorpOwnershipInd>
      <PassiveForeignInvestmestCoInd>0</PassiveForeignInvestmestCoInd>
      <ForeignPartnershipInd>0</ForeignPartnershipInd>
      <BoycottCountriesInd>0</BoycottCountriesInd>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART I, LINE 3</FormAndLineReferenceDesc>
        <ExplanationTxt>EXPENDITURES ARE REPORTED ON THE ACCRUAL BASIS OF ACCOUNTING</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleF>
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      <Form990OfOtherOrganizationsInd>X</Form990OfOtherOrganizationsInd>
      <WrittenEmploymentContractInd>X</WrittenEmploymentContractInd>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>FELIPE GARCIA</PersonNm>
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        <OtherCompensationFilingOrgAmt>7442</OtherCompensationFilingOrgAmt>
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        <DeferredCompensationFlngOrgAmt>12317</DeferredCompensationFlngOrgAmt>
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        <TotalCompensationFilingOrgAmt>337829</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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        <PersonNm>GRAEME HUGHES</PersonNm>
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        <DeferredCompensationFlngOrgAmt>6464</DeferredCompensationFlngOrgAmt>
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        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>168055</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>MARY RITTMAN</PersonNm>
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        <BonusFilingOrganizationAmount>13200</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>0</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>5884</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>503</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>153402</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>VANESSA BECHTOL</PersonNm>
        <TitleTxt>VP OF DESTINATION STEWARDSHIP</TitleTxt>
        <BaseCompensationFilingOrgAmt>124886</BaseCompensationFilingOrgAmt>
        <CompensationBasedOnRltdOrgsAmt>0</CompensationBasedOnRltdOrgsAmt>
        <BonusFilingOrganizationAmount>12750</BonusFilingOrganizationAmount>
        <BonusRelatedOrganizationsAmt>0</BonusRelatedOrganizationsAmt>
        <OtherCompensationFilingOrgAmt>120</OtherCompensationFilingOrgAmt>
        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>5648</DeferredCompensationFlngOrgAmt>
        <DeferredCompRltdOrgsAmt>0</DeferredCompRltdOrgsAmt>
        <NontaxableBenefitsFilingOrgAmt>7696</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
        <TotalCompensationFilingOrgAmt>151100</TotalCompensationFilingOrgAmt>
        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
        <CompReportPrior990RltdOrgsAmt>0</CompReportPrior990RltdOrgsAmt>
      </RltdOrgOfficerTrstKeyEmplGrp>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>A DRAFT OF THE FORM 990 AND ASSOCIATED SCHEDULES IS PRESENTED TO EACH BOARD MEMBER OF THE FINANCE AND EXECUTIVE COMMITTEE FOR THEIR REVIEW AND APPROVAL. ANY COMMENTS AND CHANGES WILL BE SENT BACK TO THE INDEPENDENT EXTERNAL TAX PREPARER FOR MODIFICATION. THE PRESIDENT WOULD DO THE FINAL REVIEW AND SIGN THE RETURN. ALL THE ABOVE PROCEDURES ARE PERFORMED BEFORE FILING THE FORM 990.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE ORGANIZATION HAS A WRITEN CONFLICT OF INTEREST POLICY. BOARD MEMBERS, OFFICERS, AND ALL EMPLOYEES ARE PROVIDED WITH THE POLICY WHEN EMPLOYED WITH THE ORGANIZATION. THEY DOCUMENT THAT THEY HAVE READ THE POLICY AND DISCLOSE ANY CONFLICT. ALL IDENTIFIED ONFLICTS ARE REVIEWED BY THE PRESIDENT OR BOARD OF DIRECTORS AND FOLLOWED UP FOR APPROPRIATE ACTION. FOR MORE INFORMATION REQUEST TO SEE THE VISIT TUCSON EMPLOYEE HANDBOOK PAGE 20 AND THE CONFLICT OF INTEREST SECTION IN THE BOARD RESPONSIBILITIES BINDER.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION B, LINE 15A</FormAndLineReferenceDesc>
        <ExplanationTxt>THE COMPENSATION OF THE ORGANIZATION'S OFFICERS AND ALL EMPLOYEES IS DETERMINED BY THE PRESIDENT. THE BOARD OF DIRECTORS EXECUTIVE COMMITTEE DETERMINES THE COMPENSATION OF THE PRESIDENT. THE BOARD EXECUTIVE COMMITTEE AND THE PRESIDENT ANALYZES COMPENSATION FOR SIMILAR INDIVIDUALS IN FUNCTIONALLY COMPARABLE POSITIONS IN THE REGION AND THE TOURISM INDUSTRY.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART VI, SECTION C, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>VISIT TUCSON'S GOVERNING DOCUMENTS, CONFLICTS OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. THE FORM 990 IS ALSO AVAILABLE TO THE PUBLIC ON GUIDESTAR. THE REQUEST SHOULD IDENTIFY: THE NAME OF THE ENTITY TO CONDUCT THE INSPECTION, THE PURPOSE OF THE INSPECTION, THE DOCUMENTS TO BE INSPECTED, AND THE REQUESTED DATE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PART XII, LINE 2C</FormAndLineReferenceDesc>
        <ExplanationTxt>THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>