2024-11-13T14:20:25-06:00 2023-12-31 882102666 OAK CPAS PLLC 800 W UNIVERSITY STE B ROCHESTER MI 48307 990 2023-01-01 431337863 LOCALOGY INC LOCA 2482446200 44648 MOUND RD 104 STERLING HEIGHTS MI 483141322 ROBERT ZINK CHIEF OPERATING OFFICER 2482446200 2024-11-12 1 0 PATRICK STRAUSBAUGH P01447290 2483016460 2024-10-31 2023 2024-10-15 13:58:12Z BILL DINAN 44648 MOUND RD 104 STERLING HEIGHTS MI 483141322 2303892 0 X WWW.LOCALOGY.COM X 1975 DE INDUSTRY ASSOCIATION OF MEDIA COMPANIES, AGENCIES AND TECHNOLOGY PROVIDERS WHO HELP BUSINESSES MARKET TO LOCAL CONSUMERS. 10 10 9 0 0 0 270000 0 2609809 2176742 16808 71332 55818 55818 2952435 2303892 0 0 0 0 1205767 1197553 0 0 0 2243057 2115446 3448824 3312999 -496389 -1009107 3400412 2338537 294896 242156 3105516 2096381 X TO ACQUIRE INFORMATION FROM MEMBERS & 3RD PARTIES & TO PROVIDE ANALYSIS TO MEMBERS OF THE LOCAL MEDIA INDUSTRY TO AID IN THE CONDUCT OF THEIR BUSINESSES & COMMUNICATING THEIR NEEDS & INTERESTS TO FEDERAL, STATE & LOCAL LEGISLATIVE & ADMINISTRATIVE BODIES, AS WELL AS TO NONGOVERNMENTAL ORGANIZATIONS; REPRESENT THE LOCAL MEDIA INDUSTRY BEFORE THE ABOVE DESCRIBED GOVERNMENTAL ORGANIZATIONS; CONDUCT & SUPPORT TRAINING PROGRAMS FOR ITS MEMBERS; CONDUCT & SUPPORT MEETINGS, CONFERENCES, TRADE SHOWS & SIMILAR ACTIVITIES; PROMOTE THE USE OF LOCAL MEDIA INCLUDING PRINTED & ELECTRONIC DIRECTORIES, SEARCH ENGINES, SOCIAL MEDIA & MOBILE ADVERTISING BY ADVERTISERS & CONSUMERS; PROVIDE CO-OP ADVERTISING INFORMATION, NATIONAL SALES SERVICES & OTHER PROGRAMS & SERVICES THAT FACILITATE THE USE OF LOCAL MEDIA; ENCOURAGE APPROPRIATE STANDARDS OF CONDUCT AND WHERE APPROPRIATE, UNIFORM PRACTICES IN THE CREATION & SALE OF LOCAL MEDIA; & CERTIFY COMPETENCE IN THE DEVELOPMENT, MARKETING & SALE OF LOCAL MEDIA. 0 0 NATIONAL ORDER PROCESSING SYSTEMS - THE ASSOCIATION MANAGES RATES & DATA AND ELITE, TWO PROGRAMS THAT ARE CRITICAL TO THE DAY-TO-DAY FUNCTIONS OF THE INDUSTRY. RATES & DATA PROVIDES RATES AND ASSOCIATED INFORMATION ABOUT LOCALOGY'S PRODUCTS THAT ARE AVAILABLE IN ASSOCIATION MEMBER AND NON-MEMBER DIRECTORIES. THE RATES & DATA SYSTEM PROVIDES CERTIFIED MARKETING REPRESENTATIVES (CMRS), PUBLISHERS AND ADVERTISERS' EASY ACCESS TO ADVERTISING RATES, COVERAGE AND MAPS FOR APPROXIMATELY 5,000 DIRECTORIES. THE ELITE SYSTEM IS A COMPUTER SYSTEM USED FOR THE TRANSMISSION OF NATIONAL ADVERTISING ORDER DATA BETWEEN CMRS AND ASSOCIATION PUBLISHERS, MEMBERS AND NON-MEMBERS FOR PRINT OR INTERNET YELLOW PAGE DIRECTORIES. THE ASSOCIATION MAINTAINS THE ELITE SYSTEM THROUGH A CONTRACT WITH A THIRD PARTY PROVIDER. THE USER BASE IS CURRENTLY LOCATED IN THE US, CANADA, AND MEXICO. THE SYSTEM ALSO INCLUDES A DIRECTORY ONLINE COMPONENT, WHICH INCLUDES COPIES OF DIRECTORIES FOR USE BY CMRS. THE ASSOCIATION CONDUCTS TRAINING CLASSES AS REQUIRED TO PROVIDE EDUCATION ON INDUSTRY SYSTEMS, STANDARDS, RESEARCH, SELLING TECHNIQUES, AND CO-OP ADVERTISING. RESEARCH - THE ASSOCIATION EMPOWERS MEMBERS WITH THE INSIGHTS THEY NEED TO SUCCEED AND THRIVE IN THE LOCAL MARKETPLACE. LOCALOGY PROVIDES QUANTITATIVE TRACKING STUDIES THAT MONITOR CLOUD-BASED SERVICE ADOPTION IN THE SMALL BUSINESS MARKETPLACE. AS BUSINESSES ADDRESS THE IMMEDIATE CHALLENGES OF TECHNOLOGY, GENERATIONAL TRENDS AND ECONCOMIC REALITIES, LOCALOGY IS MONITORING THE CURRENT AND FUTURE IMPACT ON THE LOCAL MARKETPLACE. SALES DEVELOPMENT PROGRAM - LOCALOGY'S CO-OP PRODUCTS AND SERVICES BRINGS THOUSANDS OF CO-OP BRAND PROGRAMS INTO ONE, EASY-TO-USE WEB APPLICATION THAT FEATURES INFORMATION SUCH AS CO-OP CONTRACTS, ACCRUAL RATES, REIMBURSEMENT PERCENTAGES, MEDIA TYPE DESCRIPTIONS, PROMOTIONS, AD MATERIALS AND SO MUCH MORE. THE ONLINE DATABASE OFFERS THE FASTEST, EASIEST WAY TO CONNECT TO LOCAL ADVERTISERS WITH THE BIGGEST NAME-BRANDS IN CO-OP ADVERTISING. THE CO-OP SERVICES SIDE LEVERAGES ON YEARS OF CO-OP EXPERIENCE TO OFFER TRAINING AND CONSULTING SERVICES. THE ANNUAL CONFERENCE IS OPEN TO ALL MEMBERS AND NON-MEMBERS. IT SUPPORTS THE BASIC GOALS OF THE ORGANIZATION BY PROVIDING EDUCATION, RESEARCH ANALYSIS, ENVIRONMENTAL INFORMATION, OPEN DIALOGUE AND ADDRESSES THE ISSUES FACING THE INDUSTRY ON A DAILY BASIS. THE CONFERENCE IS AN OPPORTUNITY FOR MEMBERS AND NON-MEMBERS TO INTRODUCE NEW PRODUCTS AND SERVICES FOR THE INDUSTRY.MEMBERSHIP DUES - LOCALOGY OFFERS A VARIETY OF MEMBERSHIP OPTIONS FOR BUSINESSES REPRESENTING THE LOCAL MARKETING AND MEDIA SPACE. CURRENT MEMBERS INCLUDE MEDIA PUBLISHERS, AGENCIES, TECHNOLOGY PROVIDERS AND BRANDS. LOCALOGY IS THE ONLY ASSOCIATION REPRESENTING ALL CORNERS OF THE LOCAL MARKETING SPACE ACROSS ALL MEDIA CHANNELS AND TECHNOLOGIES. MEMBERSHIP IS CLASSIFIED BY COMPANY TYPE (AGENCY, MEDIA, PARTNER, ETC.) AND INCLUDES MULTIPLE TIERS WITHIN EACH TYPE. DEPENDING ON MEMBERSHIP LEVEL, BENEFITS MAY INCLUDE EVENT PASSES, MEMBER PRICING AND DISCOUNTS, DATA AND RESEARCH, WEBINAR HOSTING, EXHIBITING OPPORTUNITIES AT EVENTS, BLOG CONTRIBUTION AND MUCH MORE. LOCALOGY ALSO OFFERS CONSULTING AND CO-OP ADVERTISING PRODUCTS AND SERVICES AT ADDITIONAL COSTS. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 18 0 1 9 1 0 0 0 0 0 0 0 0 X 10 10 0 0 0 0 0 0 1 1 1 0 0 1 1 1 1 1 1 1 0 0 X ROBERT ZINK 2482446200 44648 MOUND RD 104 STERLING HEIGHTS MI 483141322 SHARON SWEENEY CHAIRPERSON 0.50 X X 0 0 0 KELLY THOMAS NOJAIM VICE CHAIRPERSON 0.50 X X 0 0 0 NORM HAGARTY DIRECTOR 0.50 X 0 0 0 KEVIN JASPER DIRECTOR 0.50 X 0 0 0 MICHAEL FORDYCE DIRECTOR 0.50 X 0 0 0 TODD GLAVINSKAS DIRECTOR 0.50 X 0 0 0 TROY LAGER SECRETARY/TREASURER 0.50 X 0 0 0 CHRISTIAN WARD DIRECTOR 0.50 X 0 0 0 CHAD RICHARD DIRECTOR 0.50 X 0 0 0 WILLIAM DINAN PRESIDENT 40.00 X 369830 0 0 ROBERT ZINK CHIEF OPERATING OFFICER 40.00 X 185907 0 57140 VALERIE ONYSKI VP CO-OP ADV SERVICES 40.00 X 146563 0 16837 702300 0 73977 3 0 1 0 OPENTEXT 9711 WASHINGTON BLVD STE 700 GAITHERSBURG MD 20878 B2B INTEGRATION 438000 ARTILLRY INTELLIGENCE LLC 4607 LAKEVIEW CANYON RD 129 WESTLAKE VILLAGE CA 91361 CONSULTANT/ANALYST 134963 LOEWS HOTEL 455 DUKE DRIVE STE 103 FRANKLIN TX 37067 CONFERENCE MEETING AREA PROVIDER 117685 OAK CPAS 800 W UNIVERSITY STE B ROCHESTER MI 48307 ACCOUNTING & CONSULTING 114860 4 NATIONAL ORDER PROCESS 519200 719672 719672 SALES DEVELOPMENT PROG 519200 679755 679755 MEMBERSHIP DUES 519200 522850 522850 INDUSTRY CONFERENCE 519200 254465 254465 2176742 71332 71332 OFFICE SPACE RENTAL 531390 55818 55818 55818 2303892 2176742 0 127150 X 727301 436911 33341 24000 139860 1147395 3365 3009 181739 77238 36927 53400 34141 TRADE SHOW & CONFERENCE 317316 BAD DEBTS 94280 REFERRAL FEES 1700 DUES & SUBSCRIPTIONS 1076 3312999 100344 116334 2225783 1266671 202676 160804 94862 70099 893190 832451 112857 60739 663890 663890 3400412 2338537 135640 118772 159256 123384 294896 242156 X 3105516 2096381 3105516 2096381 3400412 2338537 X -1009107 -28 X X 0 0 0 0 1 0 14831 14831 0 170614 168556 2058 707745 649064 58681 60739 X 2303892 0 2303892 0 2303892 3313027 28 28 3312999 0 3312999 PART X, LINE 2: THE ASSOCIATION IS INCORPORATED AS A NON-PROFIT UNDER THE LAWS OF THE STATE OF DELAWARE AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER THE PROVISION OF SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR TAXES PERTAINING TO UNRELATED BUSINESS INCOME, IF ANY. THE ASSOCIATION HAD NO UNRELATED BUSINESS INCOME TAX EXPENSE FOR THE YEARS ENDED DECEMBER 31, 2023 AND 2022. THE ASSOCIATION FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES. THE STANDARD CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES BY PRESCRIBING THE RECOGNITION THRESHOLD A TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS. THE GUIDANCE ALSO ADDRESSES DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES ON INCOME TAXES, AND ACCOUNTING IN INTERIM PERIODS. MANAGEMENT BELIEVES THE ASSOCIATION HAS NO MATERIAL UNCERTAINTIES IN INCOME TAXES. THE ASSOCIATION FILES FORM 990 IN THE U.S. FEDERAL JURISDICTION AND THE RELATED FORM IN THE REQUIRED STATE JURISDICTIONS. WITH FEW EXCEPTIONS, THE ASSOCIATION IS NO LONGER SUBJECT TO EXAMINATION FOR YEARS BEFORE 2020. PART XII, LINE 2D - OTHER ADJUSTMENTS: FEDERAL INCOME TAX WITHHELD 28. X X X 0 0 0 WILLIAM DINAN PRESIDENT 0 0 0 0 369830 0 0 0 0 0 369830 0 0 0 ROBERT ZINK CHIEF OPERATING OFFICER 185907 0 0 0 0 0 35142 0 21998 0 243047 0 0 0 VALERIE ONYSKI VP CO-OP ADV SERVICES 146563 0 0 0 0 0 6960 0 9877 0 163400 0 0 0 FORM 990, PART VI, SECTION A, LINE 7B AN AMENDMENT TO THE BYLAWS THAT MATERIALLY AND ADVERSELY AFFECTS A CLASS OF MEMBERSHIP AND DISSOLUTION REQUIRES APPROVAL OF THE MEMBERSHIP. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE AUDIT COMMITTEE BEFORE FILING. FORM 990, PART VI, SECTION B, LINE 12C ALL PRINCIPAL OFFICERS AND COMMITTEE MEMBERS MUST DISCLOSE ANY CONFLICT OF INTEREST, INCLUDING ALL MATERIAL FACTS, TO THE DIRECTORS AND COMMITTEE MEMBERS WHO WILL THEN DECIDE IF A CONFLICT OF INTEREST EXISTS AND IF NECESSARY, TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. ON AN ANNUAL BASIS, EACH PRINCIPAL OFFICER AND COMMITTEE MEMBER SHALL SIGN A STATEMENT WHICH AFFIRMS SUCH PERSON HAS RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY, HAS READ AND UNDERSTANDS THE POLICY, HAS AGREED TO COMPLY WITH THE POLICY, AND UNDERSTANDS THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION, IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX-EXEMPT PURPOSE. FORM 990, PART VI, SECTION B, LINE 15A THE PRESIDENT'S COMPENSATION IS SET FORTH WITHIN A WRITTEN EMPLOYMENT AGREEMENT. THE BOARD OF DIRECTORS ESTABLISHES ANNUAL WRITTEN GOALS FOR THE PRESIDENT. THE EXECUTIVE COMMITTEE OF THE BOARD, ACTING AS THE COMPENSATION AND BENEFITS COMMITTEE, CONSISTING OF THE CHAIR, VICE CHAIR AND SECRETARY/TREASURER, ANNUALLY REVIEW THE ACCOMPLISHMENTS OF THE PRESIDENT TO COMPARE TO THE GOALS ESTABLISHED BY THE BOARD. THE COMMITTEE DETERMINES THE BASE SALARY INCREASE, IF ANY, FOR THE PRIOR YEAR'S PERFORMANCE BASED UPON THE ACCOMPLISHMENT OF SUCH GOALS, THE FINANCIAL CONDITIONS OF THE ASSOCIATION AND ITS MEMBERS, AND CONSULTATION WITH AN INDEPENDENT HUMAN RESOURCES PROFESSIONAL. THE DECISION OF THE COMPENSATION AND BENEFITS COMMITTEE IS REPORTED TO THE BOARD OF DIRECTORS AND IS REFLECTED IN CONTEMPORANEOUSLY RECORDED MINUTES OF THE MEETINGS. ALL OTHER STAFF ARE PART OF THE ANNUAL REVIEW AND EVALUATION PROCESS. MERIT INCREASE AMOUNTS FOR THE YEAR ARE APPROVED BY THE BOARD OF DIRECTORS DURING THE BUDGET PROCESS. THE PERCENTAGE IS BASED ON A REVIEW OF MERIT INCREASES AT BOARD COMPANIES AND SIMILAR ASSOCIATIONS. FORM 990, PART VI, SECTION C, LINE 19 LOCALOGY, INC MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G FRINGE BENEFITS, PAYROLL TAXES & PROCESSING FEES 200,566. SERVICE CHARGES & FEES 27,622. OUTSIDE & CONSULTING SERVICES 919,207. FORM 990, PART XI, LINE 9: FEDERAL INCOME TAX WITHHELD -28. FORM 990, PART XII, LINE 2C NO CHANGES TO THE PROCESS FROM PRIOR YEARS. STREET FIGHT 44648 MOUND ROAD NUMBER 104 STERLING HEIGHTS MI 48314 884418878 MARKETING NEWSLETTER MI 501(C)(6) LOCALOGY 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0