2024-11-05T13:54:54-08:00 2023-12-31 461573071 BOOKKEEPER360 223 Wall Street Unit 180 Huntington NY 11743 990 2023-01-01 814575786 Coalition for Better Ads COAL 2023444112 600 Massachusetts ave Washington DC 20001 ALISON PEPPER Treasurer 2024-11-05 true true Ermal Kukaj EA P01546548 5164789303 2023 2024-10-15 13:58:12Z 600 Massachusetts ave Washington DC 20001 687083 false X www.betterads.org X 2016 DC TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS. 3 3 0 0 920833 687083 0 0 0 920833 687083 0 0 0 0 0 884118 896677 884118 896677 36715 -209594 450191 313250 228536 301189 221655 12061 TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS. false false 896677 THE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES: 1.CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS E.G. , DESKTOP, MOBILE AND REGIONS FOR ONLINE ADVERTISING 2.BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERENCE OF ADVERTISING FORMATS BETTER AD STANDARDS 3.SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS AND 4.EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS. 896677 false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 1 0 true 0 false false false false false false false false X 3 3 false false false false false true true true false false false false true true true false false false false false Shawn Hawes 5712332490 600 Massachusetts Ave NW Washington DC 20001 X Chris Oswald Chairman 1.00 0.00 X 0 0 0 Lartease Tiffith Secretary 1.00 0.00 X 0 0 0 Alison Pepper Treasurer 1.00 0.00 X 0 0 0 0 false false false Brand Safe Ventures Inc 20595 Holyoke Dr Ashburn VA 20147 Administrative 819996 1 687083 687083 0 0 0 0 0 0 0 0 0 0 687083 X 0 0 0 0 0 0 0 0 0 0 700000 300000 400000 46041 46041 0 0 0 0 120000 120000 0 0 0 0 0 0 0 0 0 0 0 4912 4912 Dues & Subscriptions 25000 25000 Taxes 534 534 BANK FEES 190 190 0 896677 300000 596677 0 410191 287201 0 0 40000 25000 0 0 0 0 1049 0 0 0 0 0 0 450191 313250 121036 125772 107500 175417 228536 301189 X 221655 12061 221655 12061 450191 313250 -209594 X false false false Form 990, Part VI, Section A, Line 7a MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS. Form 990, Part VI, Section A, Line 7b MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON THE ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY THE MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE THE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS DETERMINED BY THE BOARD OR REQUIRED BY APPLICABLE LAW. Form 990, Part VI, Section B, Line 11b THE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL AND THE TREASURER PRIOR TO FILING. Form 990, Part VI, Section B, Line 12c THE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY. Form 990, Part VI, Section C, Line 19 AS A 501C6 ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.