2024-08-01T17:04:26-05:00 2023-09-30 742900215 MAXWELL LOCKE & RITTER LLP 401 CONGRESS AVENUE SUITE 1100 AUSTIN TX 787019682 990 2022-10-01 752648097 AUSTIN CONVENTION AND VISITORS BUREAU AUST 5124745171 111 CONGRESS AVENUE 700 AUSTIN TX 78701 GINA PALMERTREE DIRECTOR OF FINANCE 5124745171 2024-07-10 1 0 SEAN HOLCOMB P01249221 5123703200 2024-07-10 2022 2024-08-08 14:25:15Z VISIT AUSTIN THOMAS NOONAN 111 CONGRESS AVENUE 700 AUSTIN TX 78701 15358749 0 X WWW.VISITAUSTIN.ORG X 1998 TX MARKETING AUSTIN NATIONALLY AND INTERNATIONALLY AS A PREMIER BUSINESS AND LEISURE DESTINATION. 29 29 66 2 273244 170429 703125 0 8666130 14383785 9242 30037 283438 402233 9661935 14816055 0 0 0 0 5020010 6480016 0 0 0 5294891 6729038 10314901 13209054 -652966 1607001 7922458 19887205 1630887 11907310 6291571 7979895 X PROMOTING CONVENTIONS, TRAVEL AND TOURISM IN AND TO THE CITY OF AUSTIN, AND PROVIDING RELATED SERVICES TO CONVENTION ATTENDEES, TRAVELERS, AND TOURISTS. 0 0 CONVENTION SERVICES TEAM PROVIDED MEETING SERVICES ON 2,917 ACCOUNTS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 106 SITE VISITS AND PLANNING MEETINGS. LOCAL BUSINESSES RECEIVED 1,059 SUPPLIER REFERRALS AND LEADS. THE TEAM ALSO MET WITH 179 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN. THE AUSTIN FILM COMMISSION FACILITATED 89,301 PRODUCTION LEADS, 71 PRODUCTION PACKAGES, 29 PRODUCTION STARTS AND 397 PRODUCTION DAYS FISCAL YEAR 2022-23. MARKETING/COMMUNICATIONS -- PAID ADVERTISING EFFORTS CONTINUED TO BE SCALED BACK IN FY 22/23 VS 2019 DUE TO A SMALLER MEDIA BUDGET. WE LAUNCHED A NEW MEDIA AND CREATIVE CAMPAIGN IN SUMMER 2023, "VISIT AUSTIN - YOU'RE IN FOR A SHOW." IN OUR MUSIC OFFICE, WE HAVE SEEN A RESURGENCE IN MUSIC RECOVERY. BETWEEN AUGUST AND SEPTEMBER, WE RAN A CAMPAIGN IN PARTNERSHIP WITH THE CITY OF AUSTIN'S MUSIC & ENTERTAINMENT DIVISION. THIS CAMPAIGN YIELDED 3.8M IMPRESSIONS AND HAD JUST OVER 15K DIRECT LOCAL VENUE & ARTIST REFERRALS. OUR WEBSITE VISITAUSTIN.ORG EARNED 6.2M UNIQUE VISITS AND MORE THAN 15.1M PAGEVIEWS. OUR SOCIAL MEDIA ACCOUNTS (FACEBOOK, INSTAGRAM, TWITTER, TIKTOK) EARNED 44.2M TOTAL IMPRESSIONS AND 3.69M ENGAGEMENTS. MOST NOTABLY, WE SAW A 71.9% INCREASE IN LINK CLICKS DRIVING TO CUSTOM CONTENT ABOUT AUSTIN FOR POTENTIAL VISITORS. INCREASING TRAVELER PREFERENCE AND USE OF DIGITAL MEDIA ALSO EXTENDS TO OUR PUBLICATIONS AS EVIDENCED BY THE NUMBER OF VISITOR GUIDE REQUESTS: 72,084. WE ALSO DID A COMPLETE REFRESH OF OUR TRANSLATED SECTIONS OF VISITAUSTIN.ORG INTO 7 LANGUAGES. FOLLOWING OUR UPDATE DESTINATION VIDEOS RELEASED LAST YEAR, WE ALSO RELEASED 10 NEW DISTRICT VIDEOS SHOWCASING AUSTIN'S ENTERTAINMENT DISTRICTS AND AREAS OF TOWN. DURING THIS PRODUCTION, WE FEATURED MORE THAN 165 LOCAL BUSINESSES AND WORKED WITH 10 LOCAL MUSICIANS ON THE MUSIC TRACKS. TOURISM -- LEISURE TRAVEL HAS BEEN DRIVING RECOVERY FOR OUR HOSPITALITY PARTNERS. THE VISIT AUSTIN TOURISM DEPARTMENT FOCUSED ON ACHIEVING DIRECT GROWTH WITH TOUR PROVIDERS AND PARTNERSHIPS WITH INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, HABLO AND THE TEXAS TOURISM OFFICE. IN PARTNERSHIP WITH TRAVEL TEXAS, WE PRODUCED AN IPW 2023 ACTIVATION AT THE ALAMO WITH TRAVEL TEXAS AND HOSTED 60+ MEDIA AND TRAVEL TRADE GUESTS PRE/POST CONFERENCE. WE HAVE EXPANDED CONTRACTING WITH INTERNATIONAL-BASED REPRESENTATION TO ASSIST WITH ONGOING MARKETING AND FLIGHT SERVICE ACTIVITIES IN THE UK, EUROPE, MEXICO, CANADA, ASIA AND LATIN/CENTRAL AMERICA. THE TOURISM STAFF ALSO WORKED WITH THE AUSTIN AIRPORT TO SECURE AND REINSTATE AIR SERVICE INCLUDING THE LAUNCH OF THE PANAMA CITY FLIGHT ON COPA IN JULY 2023. CONVENTION SALES GENERATED 609,922 HOTEL ROOM NIGHTS. CONVENTION CENTER BOOKINGS REPRESENTED 153,868 OF THOSE ROOM NIGHTS. 4,466 LEADS WERE GENERATED REPRESENTING OVER 4.86M ROOM NIGHTS.SIGNIFICANT BOOKINGS INCLUDE: BEHIND THE CHAIR -- AUGUST 2023, 3,970 HOTEL ROOM NIGHTS, 2,800 ATTENDEESAFROTECH-BLAVITY -- NOVEMBER 2023, 7,745 HOTEL ROOM NIGHTS, 15,000 ATTENDEESWORKHUMAN -- APRIL 2024, 7,380 HOTEL ROOM NIGHTS, 2,000 ATTENDEESCOINDESK-CONSENSUS -- MAY 2024, 10,000 HOTEL ROOM NIGHTS, 15,000 ATTENDEESKELLER WILLIAMS REALTY INTERNATIONAL -- AUGUST 2024, 9,233 HOTEL ROOM NIGHTS, 8,000 ATTENDEESCLIO -- OCTOBER 2024, 6,092 HOTEL ROOM NIGHTS, 3,000 ATTENDEESALTERYX -- JANUARY 2025, 6,555 HOTEL ROOM NIGHTS, 3,000 ATTENDEES MUSIC MARKETING OFFICE CONFIRMED 141 PERFORMANCE BOOKINGS FOR AUSTIN MUSICIANS AND HAD A TOTAL OF 626 MUSIC INQUIRIES. THE MUSIC OFFICES' KEY ACCOMPLISHMENTS INCLUDED SUPPORTING LOCAL MUSICIANS WITH PERFORMANCE OPPORTUNITIES AS WELL AS 11 MUSIC LICENSING OPPORTUNITIES FOR AUSTIN SONGWRITERS. THE MUSIC OFFICE ALSO BROUGHT BACK THE "LOCAL AND LIVE" MUSIC AND MAKER SERIES TO OUR VISIT AUSTIN VISITOR CENTER FEATURING 5 PERFORMERS DURING SXSW WEEK IN 23 AS WELL AS 5 PERFORMANCES IN FALL 22. IN AUGUST TO SEPT 2023, VISIT AUSTIN PARTNERED WITH CITY OF AUSTIN'S MUSIC AND ENTERTAINMENT DIVISION TO CREATE A MUSIC-FOCUSED RECOVERY CAMPAIGN AND MEDIA BUY. THE 2023 RECOVERY CAMPAIGN RESULTED IN 3.8M+ BRAND IMPRESSIONS AND 15,473 DIRECT ARTISTS AND VENUE REFERRALS. IN ADDITION, THE MUSIC OFFICE HOSTED AUSTIN MUSIC SHOWCASES AND PERFORMANCES IN LONDON, GLASGOW, CHICAGO, WASHINGTON D.C., SAN ANTONIO, AND DALLAS IN CONJUNCTION WITH THE BUREAU'S SALES AND MARKETING EFFORTS. STRATEGIC ALLIANCES -- FY 22-23 PROGRAM ACCOMPLISHMENTS INCLUDE BUT ARE NOT LIMITED TO: 1) GENERATED APPROXIMATELY $795,000 IN REVENUE VIA VARIOUS PARTNER PROGRAM ACTIVITIES, SALES/MARKETING PARTICIPATION AGREEMENTS, EVENT SPONSORSHIPS, ETC.; 2) CONDUCTED SUCCESSFUL ROLLOUT OF 2024 PARTNER PROGRAM OPPORTUNITIES SIGN UPS; 3) FACILITATED 9 HOTEL ASSESSMENT RENEWALS, RESULTING IN $254,843 IN REVENUE; 4) SECURED INKIND/DONATED SERVICES FOR VARIOUS INITIATIVES, RESULTING IN $324,981 IN EXPENSE OFFSET; 5) RENEGOTIATED ALL 2023 "INDUSTRY" PARTNERSHIPS (PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION (PCMA) AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES (ASAE), TEXAS SOCIETY OF ASSOCIATIONS EXECUTIVES (TSAE), ETC.) TO PROVIDE COST SAVINGS TO VISIT AUSTIN AS WELL AS FACILITATED PROGRAM SHIFTS AND RENEGOTIATED ASSETS BASED ON NEW PROGRAM FORMATS AND OFFERINGS FOR EACH ORGANIZATION; 6) FACILITATED PRODUCTION AND OVERSIGHT OF THE 2022 VISIT AUSTIN ANNUAL MEETING FOR APPROXIMATELY 600 ATTENDEES RESULTING IN INCREASED ATTENDANCE, REGISTRATION REVENUE, SPONSORSHIP REVENUE AND DONATED SERVICES/INKIND OVER THE PREVIOUS YEAR; 7) LEVERAGED OUR STRATEGIC PARTNERSHIP WITH INDUSTRY ORGANIZATIONS TO CREATE UNIQUE "AUSTIN-CENTRIC" PROMOTIONS ACTIVATIONS AND CONTENT TO PROVIDE AUSTIN BRAND EXPOSURE AND EXPOSURE TO MEETING AND CONVENTION PLANNER ATTENDEES, INCORPORATING LIVE MUSIC FROM AUSTIN WHENEVER POSSIBLE TO SHOWCASE AUSTIN AS LIVE MUSIC CAPITAL OF THE WORLD. 0 0 0 0 0 0 0 0 0 1 0 0 1 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 70 0 1 66 1 1 1 0 0 0 0 0 0 0 X 29 29 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X GINA PALMERTREE 5124745171 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 CINDY LO BOARD CHAIR 1.00 X X 0 0 0 MAYOR STEVE ADLER DIRECTOR 1.00 X 0 0 0 SCOTT BLALOCK DIRECTOR 1.00 X 0 0 0 JOE BOLASH DIRECTOR 1.00 X 0 0 0 TINA CANNON DIRECTOR 1.00 X 0 0 0 BILLY CARTER DIRECTOR 1.00 X 0 0 0 GREG CHANON DIRECTOR 1.00 X 0 0 0 SPENCER CRONK DIRECTOR 1.00 X 0 0 0 JENNIFER CURRIER DIRECTOR 1.00 X 0 0 0 JOHN DAIGRE DIRECTOR 1.00 X 0 0 0 FANG FANG DIRECTOR 1.00 X 0 0 0 ROB GILLETTE DIRECTOR 1.00 X 0 0 0 MICHAEL GIRARD DIRECTOR 1.00 X 0 0 0 JJ GOTTSCH DIRECTOR 1.00 X 0 0 0 TAM HAWKINS DIRECTOR 1.00 X 0 0 0 LAURA HUFFMAN DIRECTOR 1.00 X 0 0 0 ANDY LOUGHNANE DIRECTOR 1.00 X 0 0 0 GARY MANLEY DIRECTOR 1.00 X 0 0 0 JOANNA MCCREARY DIRECTOR 1.00 X 0 0 0 SKEETER MILLER VICE CHAIR 1.00 X 0 0 0 DEWITT PEART DIRECTOR 1.00 X 0 0 0 NENAD PRAPORSKI DIRECTOR 1.00 X 0 0 0 JIM RITTS DIRECTOR 1.00 X 0 0 0 RODNEY SIEBELS DIRECTOR 1.00 X 0 0 0 STEVEN STOUT DIRECTOR 1.00 X 0 0 0 TRISHA TATRO CMP DIRECTOR 1.00 X 0 0 0 JEFF TRIGGER DIRECTOR 1.00 X 0 0 0 KATHIE TOVO DIRECTOR 1.00 X 0 0 0 JACQUELINE YAFT DIRECTOR 1.00 X 0 0 0 TOM NOONAN PRESIDENT & CEO 40.00 2.00 X 508532 0 57344 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALE 40.00 X 310266 0 42119 JULIE CHASE VICE PRESIDENT-CMO 40.00 X 215564 0 20615 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC A 40.00 X 196201 0 20900 LINDA ATKINS VICE PRESIDENT-SERVICES 40.00 X 165338 0 28440 JAMES DOHERTY SALES DIRECTOR 40.00 X 140212 0 19508 SARAH MCCABE SALES DIRECTOR 40.00 X 142542 0 9978 KRISTEN PARKER SALES DIRECTOR 40.00 X 137320 0 25450 1815975 0 224354 8 0 1 0 COUSINS PROPERTIES PO BOX 207479 DALLAS TX 75320 OFFICE LEASE 787779 BLUE CROSS BLUE SHIELD PO BOX 650615 DALLAS TX 75265 EMPLOYEE MEDICAL BENEFITS 408537 ARTS & LABOR 440 EAST ST ELMO ROAD AUSTIN TX 78745 VIDEO PRODUCTION AGENCY 265890 ORANGE 142 716 CONGRESS AVENUE AUSTIN TX 78701 ADVERTISING AGENCY 215291 SIMPLEVIEW 8950 N ORACLE RD TUCSON AZ 85704 WEBSITE HOSTING/DATABASE MAINT 168129 13 GOV'T CONTRACTS-AUSTIN 900099 13647279 13647279 SPONSORSHIPS 900099 718105 463262 254843 HOUSING & REGISTRATION SERVICES 900099 15016 15016 BROCHURE RACK PLACEMENT 900099 3385 3385 14383785 30037 30037 944927 542694 402233 402233 14816055 14512774 273244 30037 1565319 3637017 229142 518514 530024 228158 29050 298839 1273639 191736 110337 1390743 8571 156839 63783 PROJECT COSTS 1934003 PRODUCTION COSTS 697508 DUES AND SUBSCRIPTIONS 135644 RESEARCH 93804 116384 13209054 1491 1491 3590829 4309511 2297151 2985598 81833 121165 462060 704620 2104669 1898400 270291 206269 378685 438008 840118 11120543 7922458 19887205 751328 987622 130746 130746 65354 74401 200727 33267 482732 10681274 1630887 11907310 X 6291571 7979895 6291571 7979895 7922458 19887205 1607001 81323 0 X X 0 1 X 1 0 1255288 1132263 123025 742280 669533 72747 107101 96604 10497 206269 SECURITY DEPOSITS 53655 INTERCOMPANY RECEIVABLE 1229870 RIGHT OF USE ASSET 9837018 11120543 DEFERRED COMPENSATION OBLIGATION 438008 ST LEASE LIABILITY 115638 LT LEASE LIABILITY 10127628 10681274 15370749 81323 324981 148390 554694 14816055 0 14816055 14075454 324981 541419 866400 13209054 0 13209054 PART XI, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 76,625. VISIT AUSTIN FOUNDATION 71,765. PART XII, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS 541,365. VISIT AUSTIN FOUNDATION 54. X X X X X 0 0 0 TOM NOONAN PRESIDENT & CEO 403860 0 104672 0 0 0 30004 0 27340 0 565876 0 0 0 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALE 246895 0 63371 0 0 0 18500 0 23619 0 352385 0 0 0 JULIE CHASE VICE PRESIDENT-CMO 174118 0 41446 0 0 0 9622 0 10993 0 236179 0 0 0 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC A 158660 0 37541 0 0 0 10598 0 10302 0 217101 0 0 0 LINDA ATKINS VICE PRESIDENT-SERVICES 133266 0 32072 0 0 0 10770 0 17670 0 193778 0 0 0 KRISTEN PARKER SALES DIRECTOR 120633 0 16687 0 0 0 9810 0 15640 0 162770 0 0 0 JAMES DOHERTY SALES DIRECTOR 123517 0 16695 0 0 0 9815 0 9693 0 159720 0 0 0 SARAH MCCABE SALES DIRECTOR 125784 0 16758 0 0 0 9978 0 0 0 152520 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY SENIOR STAFF, THE EXECUTIVE COMMITTEE AND THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION REVIEWS THE REQUIRED ANNUAL DISCLOSURES AS PROVIDED BY OFFICERS, DIRECTORS AND KEY EMPLOYEES TO ENSURE COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 A SURVEY OF SALARY INFORMATION IS PROVIDED BY THE DESTINATION MARKETING ASSOCIATION INTERNATIONAL AND IS USED IN DETERMINING COMPENSATION IN CONJUNCTION WITH REVIEWS BASED ON OBJECTIVE CRITERIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S OVERSIGHT PROCESS AND ITS PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT DID NOT CHANGE DURING THE TAX YEAR. AUSTIN COMMISSION ON SPORTS 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 205632288 RECRUIT, RETAIN AND GROW PROFESSIONAL, COLLEGIATE AND AMATEUR SPORTING EVENT TX 501(C)(6) 0 VISIT AUSTIN FOUNDATION 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 824997347 DEVELOP AND PROMOTE EDUCATION, JOB TRAINING AND CAREER OPPORTUNITIES TX 501(C)(3) LINE 7 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0