2025-03-25T16:12:09-05:00 2024-06-30 391203191 SVA CERTIFIED PUBLIC ACCTS SC 1221 JOHN Q HAMMONS DRIVE MADISON WI 53717 990 2023-07-01 391383497 MADISON CHILDREN'S MUSEUM INC MADI 6082566445 100 N HAMILTON ST MADISON WI 537032116 TOM LINFIELD PRESIDENT & CEO 6082566445 2025-03-17 1 1 KIRSTEN HOUGHTON P01273230 6088318181 2023 2025-03-06 01:10:19Z MATT PREMO 100 N HAMILTON ST MADISON WI 537032116 9579088 0 X WWW.MADISONCHILDRENSMUSEUM.ORG X 1980 WI MADISON CHILDREN'S MUSEUM PROVIDES EDUCATIONAL EXHIBITS AND PROGRAMS FOR LEARNING THROUGH PLAY 14 14 77 312 0 0 2811332 9421888 0 0 57307 157200 0 0 2868639 9579088 0 0 0 0 2480254 2912949 0 0 667671 1956162 2316777 4436416 5229726 -1567777 4349362 14244142 18534778 1621093 1562367 12623049 16972411 X MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. MADISON CHILDREN'S MUSEUM STRIVES TO BE A WELCOMING, IMAGINATIVE, JOYFUL LEARNING ENVIRONMENT THAT SUPPORTS FAMILIES IN NURTURING CHILDREN'S CREATIVITY AND CURIOSITY. WE FOSTER THE HEALTHY DEVELOPMENT OF ALL CHILDREN SO THAT THEY WILL FULFILL THEIR POTENTIAL AND BECOME ENGAGED COMMUNITY MEMBERS AND GLOBAL CITIZENS. OUR CORE VALUES REFLECT WHAT WE BELIEVE IS IN THE BEST INTEREST OF CHILDREN-ALWAYS. WE BELIEVE IN: PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY. 0 0 1463863 EXHIBIT ENVIRONMENTS CREATE THE CORE EDUCATIONAL AREAS AND PLAY SPACES WITHIN THE MUSEUM SETTING, PROVIDING INTERACTIVE, ENGAGING PLAY OPPORTUNITIES FOR CHILDREN OF ALL AGES, ALONG WITH THEIR ADULT CAREGIVERS. EXHIBITS ARE INTERDISCIPLINARY AND WEAVE TOGETHER THEMES FROM OUR CORE EDUCATIONAL INITIATIVES: ART, HISTORY, CULTURE, SCIENCE, PHYSICAL, AND INNOVATION.THE NICE AGE TRAIL OPENED IN JUNE 2024, CREATING AN IMMERSIVE NEW PLAY SPACE FOR MCM VISITORS. THE NICE AGE TRAIL IS A RICH INTERACTIVE AND HANDS ON EXHIBIT FOR CHILDREN AND FAMILIES THAT EXPLORES THE SCIENCE BEHIND LIFE'S NATURAL RHYTHMS, THE TRADITIONAL ECOLOGICAL KNOWLEDGE ABOUT THE WAYS OF KNOWING THE NATURAL WORLD, AND THE UNIQUE WAYS OUR VARIED CULTURES EXPRESS THIS INNATE MYSTERY WITH JOY, AWE AND WONDER. THE EXHIBIT EXPLORES NATURE'S BIOLOGICAL RHYTHMS WITH A SENSE OF MAGIC AND FLOW AND DIGS DEEPER INTO THE WAY CULTURES AROUND THE WORLD REPRESENT THIS INNATE SENSE OF TIME INTO EXPRESSIVE ART FORMS. THE NICE AGE TRAIL CONNECTS CHILDREN TO NATURE IN PROFOUND WAYS, WHEN THEY LEARN THAT EVEN PLANTS HAVE NATURAL SLEEP AND WAKING CYCLES, OR THAT ANIMALS ADAPT TO THE SEASONS AND TIMES OF DAY, JUST LIKE THEM. THE GOAL OF THE NICE AGE TRAIL IS TO INSPIRE WONDER AND CREATE EMPATHIC CONNECTIONS BETWEEN CHILDREN AND OTHER LIVING BEINGS, THROUGH EXPLORING THE SIMILARITIES WE HAVE WITH OTHER SPECIES, WHILE LEARNING ABOUT THE UNIVERSE AND THE SCIENCE BEHIND OUR SHARED, NATURAL RHYTHMIC CONNECTIONS. THROUGH HANDS ON EXPERIENCES IN A RICH AND IMMERSIVE ENVIRONMENT, CHILDREN WILL EXPLORE THE SHARED NATURAL RHYTHMS, BETWEEN HUMANS, ANIMALS, AND PLANTS, THAT GUIDE OUR DAILY LIVES, ROUTINES, RITUALS, AND EXPRESSIONS. THIS STEAM-RICH EXHIBIT INFUSES WONDER AND CURIOSITY ABOUT THE WORLD INTO EVERY EXHIBIT EXPERIENCE, WHILE INTRODUCING CHILDREN TO CORE STEAM CONCEPTS ABOUT EARTH SCIENCE, ASTRONOMY, BIOLOGY, MATHEMATICS, MUSIC, ART AND THE CULTURES OF THE WORLD. THE NICE AGE TRAIL IS ORGANIZED BY THE FOUR SEASONS, WITH EACH SEASON REPRESENTED BY A DIFFERENT CULTURE, THE EXHIBIT HIGHLIGHTS CULTURAL CUSTOMS AND RITUALS AROUND NATURE'S RHYTHMS WHILE EXPLORING BIOLOGICAL SYSTEMS AND HOW THEY AFFECT EVERY PART OF LIFE. THE EXHIBIT FOCUSES ON BOTH BIOLOGICAL WAYS OF KNOWING AND TRADITIONAL ECOLOGICAL KNOWLEDGE ROOTED IN INNATE UNDERSTANDING OF THE INTERCONNECTEDNESS OF ALL LIVING THINGS. WITH THE WONDERGROUND EXPANSION IN FY2223, EXHIBITS NOW OCCUPY MORE THAN 40,000 SQUARE FEET OF INDOOR AND OUTDOOR PUBLIC SPACE - DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITYINCLUDING MORE THAN 130 LOCAL ARTISTSAND FEATURE THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY FOR AGES 5 AND UNDER IN THE WILDERNEST AND URB GARDEN EXHIBITS, BOTH OF WHICH ARE CONSTRUCTED OF NATURAL AND REPURPOSED MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY; AN INTERACTIVE EXHIBIT ABOUT LAKES AND WATER QUALITY CALLED SEYMORE'S ADVENTURE; AND AN HISTORICAL EXHIBIT ABOUT THE HISTORY OF CHILDREN'S SEWING CIRCLES CALLED "A STITCH IN TIME". 561670 EDUCATION PROGRAMMING ENRICHES THE VISITOR EXPERIENCE THROUGH CLASSES, DROP-IN ACTIVITIES, RESIDENCIES, SPECIAL EVENTS, AND FACILITATION OF THE VISITOR EXPERIENCE IN THE MUSEUM'S EXHIBIT GALLERIES. PROGRAMS PROVIDE DEEPER ENGAGEMENT FOR VISITORS IN THE MUSEUM'S CORE INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY DURING FY2324, MCM SERVED 190,000 CHILDREN AND FAMILIES ON SITE, AND PRODUCED OVER 1000 PROGRAMS. THE MCM ROADSHOW PROVIDED MOBILE OUTREACH EXHIBITS AND PROGRAMS THROUGHOUT THE REGION. SEVENTY LOCATIONS IN DIVERSE, MULTI-LINGUAL NEIGHBORHOODS WERE SERVED IN FY2324. THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND. THE MUSEUM'S ACCESS FOR EVERYONE PROGRAMS PROVIDE ACCESS FOR NEARLY 1/3 OF ALL VISITORS THROUGH FREE AND LOW-COST ADMISSIONS, MEMBERSHIPS, OUTREACH PROGRAMMING, AND EVENTS. THE MUSEUM INCREASED ITS FREE ADMISSION HOURS IN FY2324 BY ADDING WEEKLY FREE ADMISSION HOURS ON THURSDAY EVENINGS BEGINNING IN JANUARY 2024 1451834 MARKETING AND COMMUNICATIONS PROGRAMS HELP THE MUSEUM MEET ITS MISSION BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN AND FURTHER OUT. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES, INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, MEDIA RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS . EXHIBIT SIGNAGE AND MANY MUSEUM PUBLICATIONS INCLUDE BOTH ENGLISH AND SPANISH VERSIONS.THE CENTERPIECE OF THE YEAR'S ADVERTISING PROMOTED THE NICE AGE TRAIL, THE MUSEUM'S NEWEST EXHIBIT. AN INTEGRATED MARKETING PLAN REACHED WELL OVER 100,000 PEOPLE AND RESULTED IN VISITATION AT A RATE OF 16% OVER THE PREVIOUS SUMMER. ADDING FREE THURSDAY EVENING OPEN HOURS ALSO CONTRIBUTED TO THE INCREASED ATTENDANCE.THE MUSEUM COLLABORATES WITH ORGANIZATIONS REPRESENTING DIVERSE COMMUNITIES AND STAKEHOLDERS IN ORDER TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS. THESE ORGANIZATIONS INCLUDE THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT; GREATER MADISON CHAMBER OF COMMERCE; GREATER MADISON CONVENTION & VISITORS BUREAU; AND THE BLACK, LATINO, AND LGBTQ CHAMBERS OF COMMERCE.THE DEPARTMENT RESEARCHED VENUE RENTAL PRICING AND POLICIES IN THE AREA AND ADJUSTED ITS OWN FACILITY RENTAL PRICING AND POLICIES ACCORDINGLY. INTEREST IN THE PROGRAM HAS BEEN INCREASING, THOUGH REVENUE LAGS DUE TO ACCRUAL ACCOUNTING. THE DEPARTMENT PROVIDES SIGNIFICANT COMMUNICATIONS SUPPORT TO THE MUSEUM'S CARETAKERS OF WONDER NATIONAL LEADERSHIP PROJECT AND OTHER SUSTAINABILITY INITIATIVES. THIS WORK STRENGTHENS THE PROJECT COLLABORATIVE AND ALLOWS PARTNERING MUSEUMS TO ADDRESS CLIMATE CHANGE IN WAYS THAT SUPPORT FAMILIES IN THEIR COMMUNITY AND MODEL EFFECTIVE WAYS TO MAKE CHANGE. 3477367 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 1 44 0 1 77 1 0 0 0 0 0 0 0 0 0 0 0 0 X 14 14 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 WI X X TOM LINFIELD 6082566445 100 N HAMILTON ST MADISON WI 53703 JENNIFER JOHNSON IMMEDIATE PAST CHAIR 0.50 0.50 X X 0 0 0 CRISTINA CHOI SECRETARY 0.50 0.50 X X 0 0 0 ASYA ALEXANDROVICH DIRECTOR 1.00 X 0 0 0 SARAH CONDELLA OFFICER AT LARGE 1.00 X X 0 0 0 MATT CORNWELL OFFICER AT LARGE 1.00 X X 0 0 0 MARTA GIALAMAS DIRECTOR 1.00 X 0 0 0 GLORIA LADSON-BILLINGS DIRECTOR 1.00 X 0 0 0 JOEL MARTIN VICE CHAIR & TREASURER 0.50 0.50 X X 0 0 0 BRUCE NEVIASER DIRECTOR 1.00 X 0 0 0 MATT PREMO CHAIR 0.50 0.50 X X 0 0 0 JANE VILLA DIRECTOR 1.00 X 0 0 0 BRYAN CHAN DIRECTOR 1.00 X 0 0 0 KRISTIN SHUTTS DIRECTOR 1.00 X 0 0 0 MARIA SOBRIDO DIRECTOR 1.00 X 0 0 0 DEB GILPIN PRESIDENT & CEO 35.00 5.00 X 140713 0 9272 BRENDA BAKER VP OF EXHIBITS, FACILITIES & STRATEGIC INITIATIVES 35.00 5.00 X 107713 0 1299 KIA KARLEN VP OF EDUCATION & COMMUNITY ENGAGEMENT 35.00 5.00 X 103986 0 7419 352412 0 17990 1 0 0 0 0 9421888 9421888 157200 157200 9579088 0 0 157200 X 149239 149239 2301917 1853138 209311 239468 219623 192218 15820 11585 242170 189739 31307 21124 32000 32000 726130 348870 207005 170255 31712 31712 389222 246280 52233 90709 93038 58289 13040 21709 300331 176298 78963 45070 12983 3481 809 8693 65827 4571 17799 43457 55595 7421 33193 14981 530101 361423 168678 42016 42016 BAD DEBT EXPENSE 24550 24550 DUES AND SUBSCRIPTIONS 13272 3927 8725 620 5229726 3477367 1084688 667671 92559 422392 165917 172701 784949 4751194 95880 193610 6990 7074 38057 40489 19302889 6377301 12995375 12925588 64415 21730 14244142 18534778 259260 281874 1301955 1259933 5730 4285 54148 16275 1621093 1562367 X 12480786 16972411 142263 0 12623049 16972411 14244142 18534778 4349362 0 X X 0 1 X 1 0 X 3928094 2886171 4245079 2811332 9421888 23292564 3928094 2886171 4245079 2811332 9421888 23292564 23292564 5864 558 505 57307 157200 221434 23513998 0.99060 0.99690 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 18622756 5896468 12726288 19064 19064 0 661069 461769 199300 12925588 LEASE OBLIGATIONS 16275 16275 FORM 990, PART VI, SECTION B, LINE 11B THE CONTROLLER REVIEWS THE PREPARED FORM 990 IN DETAIL AND DISTRIBUTES IT TO ALL MEMBERS OF THE GOVERNING BODY FOR ANY COMMENTS OR CHANGES BEFORE THE RETURN IS FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT. FORM 990, PART VI, SECTION B, LINE 15A THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE PRESIDENT AND CEO, WHICH IS BASED IN PART ON DATA OBTAINED FROM A THIRD PARTY ON APPROPRIATE COMPENSATION LEVELS, CONDUCTS AN ANNUAL PERFORMANCE REVIEW, AND IMPLEMENTS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS AS DEEMED APPROPRIATE BY THE COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 348,870. MANAGEMENT AND GENERAL EXPENSES 207,005. FUNDRAISING EXPENSES 170,255. TOTAL EXPENSES 726,130. FORM 990, PART IX THE EXPENSES RELATED TO THE CAPITAL EXPANSION PROJECT ARE INCLUDED IN FUNDRAISING EXPENSES. FORM 990, PART XII, LINE 2C THERE WERE NO CHANGES IN THE CURRENT YEAR. MADISON CHILDREN'S MUSEUM FOUNDATION INC 100 N HAMILTON ST MADISON WI 53703 431956290 SUPPORTING ORGANIZATION OF MADISON CHILDREN'S MUSEUM, INC. WI 501(C)(3) LINE 12A, I MADISON CHILDREN'S MUSEUM INC 1 0 0 1 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0 MADISON CHILDREN'S MUSEUM FOUNDATION INC C 9421888 FACE AMOUNT