2024-05-14T17:44:00-04:00 2023-06-30 930819646 JONES & ROTH PC PO BOX 10086 EUGENE OR 97440 990 2022-07-01 930751310 EUGENESPRINGFIELD CONVENTION & VISITORS BUREAU INC EUGE 5414845307 754 OLIVE ST EUGENE OR 97401 KARI WESTLUND PRESIDENT, CEO 5414845307 2024-05-14 true KARI WESTLUND 999009999 false FRITZ S DUNCAN P00036435 5416872320 2024-05-14 2022 2023-04-26 12:10:37Z TRAVEL LANE COUNTY KARI WESTLUND 754 OLIVE ST EUGENE OR 97401 4295925 false X WWW.TRAVELLANECOUNTY.ORG X 1979 OR THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. 30 30 25 40 76259 290400 116863 4221804 4147959 2661 27443 3474 3246 4518339 4295511 22343 0 1489820 1690239 0 0 1378093 2072922 2867913 3785504 1650426 510007 4017408 5197818 237150 907553 3780258 4290265 X THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. false false 1308497 TOURISM MARKETING - POSITION THE EUGENE, CASCADES & COAST REGION AS A LEISURE TRAVEL DESTINATION WHICH INCLUDES MARKETING TO INDIVIDUAL TRAVELERS, TRAVEL TRADE AND MEDIA THROUGH ADVERTISING, TRADE SHOWS, DIRECT SALES, PUBLIC RELATIONS, SOCIAL MEDIA AND OTHER INTERNET BASED COMMUNICATIONS. THE TOURISM MARKETING DEPARTMENT SERVES AS THE LOCAL LIAISON FOR THE OREGON FILM & VIDEO OFFICE. DURING 2023, PAID ADVERTISING GENERATED 82 MILLION IMPRESSIONS AND 368,000 CLICKS. EARNED MEDIA RESULTS FOR THE FISCAL YEAR SAW IMPRESSIONS WERE UP 224% YEAR OVER YEAR, WITH MORE THAN 403 MILLION ESTIMATED EYES ON STORIES AND 34 TOP-TIER STORIES THAT HIT ON DESTINATION KEY MESSAGES AND THEMES WERE SECURED. 540872 CONVENTION SALES & SERVICE - PROMOTES THE EUGENE, CASCADES & COAST REGION AS A CONVENTION/MEETING EVENT SITE. ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS, FAMILIARIZATION AND SITE INSPECTION TRIPS, PUBLIC RELATIONS, AND DIRECT SALES ARE ALL USED TO SELL MEETING AND EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR CONVENTION OR EVENT. SOME OF THE SERVICES PROVIDED BY THE DEPARTMENT INCLUDE REGISTRATION ASSISTANCE, CONVENTION PLANNING, PUBLICITY, INFORMATION DESKS, SPOUSE/LEISURE ACTIVITIES & TOURS, AND HOUSING COORDINATION. HIGHLIGHTS INCLUDED NEW GROUP BOOKINGS WERE UP 20% OVER LAST YEAR AND ALTHOUGH ROOM NIGHTS WERE SLIGHTLY DOWN FROM LAST YEAR, THE ESTIMATED ECONOMIC IMPACT WAS UP SLIGHTLY AT A SOLID 9,8 MILLION. CONVENTION MARKETING EXCEEDED IT'S WEBSITE IMPRESSIONS GOAL WITH AN AVERAGE OF 3,733 IMPRESSIONS PER MONTH. 537179 SPORTS MARKETING - PROMOTES LANE COUNTY AS A SPORTS EVENT SITE THROUGH ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS AND DIRECT SALES. SERVICE STAFF PROVIDE PERSONAL CONTACT AND ASSISTANCE FOR EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR SPORTING EVENT. HIGHLIGHTS INCLUDE NEW ROOM NIGHTS BOOKED NEARLY DOUBLED THIS PAST YEAR AS WE LOGGED 9,718 COMPARED TO 4,863 IN THE PREVIOUS YEAR. THE ECONOMIC IMPACT OF SPORTS INCREASTED BY NEARLY 3 MILLION TO 13.6 MILLION IN FY23. IN TOTAL 33 EVENTS WERE WORKED, SERVICING OVER 40,000 ATHLETES AND FANS. SPORTS MARKETING GARNERED 39 STORIES OVER LAST YEAR'S 37. SPORTS PLANNERS AND EVENTS RIGHTS HOLDERS SEEING AN AVERAGE OF 3,139 MONTHLY IMPRESSIONS. 1186883 22343 STAKEHOLDER RELATIONS - RESPONSIBLE FOR PARTNERSHIP SALES AND SUPPORT AND INCREASING AWARENESS ABOUT TRAVEL LANE COUNTY AND THE VISITOR INDUSTRY TO LOCAL ELECTED OFFICIALS, PARTNERS, EMPLOYEES, AREA MEDIA AND THE GENERAL PUBLIC. STAKEHOLDER RELATIONS PROVIDES INTERNAL AND EXTERNAL REPORTING THROUGH THE DEVELOPMENT OF SEMI-ANNUAL AND ANNUAL REPORTS AND MONTHLY INDUSTRY UPDATES. STAFF SUPPORTS THE EFFORTS OF CONVENTION, SPORTS AND LEISURE SALES. IN THE PAST YEAR ORGANIZATION MEMBERSHIP ENDED AT 566 PARTNERS. PRESENTATIONS WERE MADE TO COMMUNITY GROUPS AND CITY COUNCILS. EARNED MEDIA EFFORTS SECURED 70 PLACEMENTS WITH A REACH OF 58 MILLION IMPRESSIONS. INTEGRATED MARKETING - MANAGE AND MAXIMIZE CAPABILITIES OF CENTRALIZED TECHNOLOGY PLATFORMS (CRM, CMS, WEBSITES, E-MAIL AND YOUTUBE). MANAGE PHOTOS, VIDEOS AND GRAPHICS. HIGHLIGHTS INCLUDE A RECORD SETTING 1.1 MILLION USERS VISITED THE WEBSITE WITH MORE THAN 1.4 MILLION SESSIONS OVER THE FISCAL YEAR. VISITOR SERVICES - PROVIDES EXPERTISE ON LANE COUNTY AND THE ENTIRE STATE OF OREGON TO VISITORS TO THE AREA THROUGH OUR VISITOR CENTER. IN A NORMAL YEAR, INFORMATION IS ALSO PROVIDED THROUGH MOBILE OUTREACH SERVICES WITH OUR VISITOR VAN AND INFORMATION BOOTHS AT EVENTS. 1186883 22343 3573431 false false false false false false false false false true false false true true false false false false false false false false false false false false false false false false false false false false false true false false false false false false false true 2 0 25 true true true false false false false false false false X 30 30 false false false false false false false true true false false true true true true true true true true false X X KARI WESTLUND 5414845307 754 OLIVE ST EUGENE OR 97401 KARI WESTLUND PRESIDENT, C 40.00 X 136292 0 10163 DANA TURELL CHAIR 2.00 X X 0 0 0 SARAH SMITH VICE CHAIR 2.00 X X 0 0 0 PAM WHYTE TREASURER 2.00 X X 0 0 0 JULIE JOHNS PAST CHAIR 2.00 X X 0 0 0 MARTIN ALLETSON DIRECTOR 1.00 X 0 0 0 IRENE ALLTUCKER DIRECTOR 1.00 X 0 0 0 JOHN BAROFSKY DIRECTOR 1.00 X 0 0 0 RICHARD BOYLES DIRECTOR 2.00 X 0 0 0 COREY BULLER DIRECTOR 1.00 X 0 0 0 ROBERT CANAGA DIRECTOR 1.00 X 0 0 0 JULIE COLLINS DIRECTOR 1.00 X 0 0 0 MIKE DRENNAN DIRECTOR 1.00 X 0 0 0 TOM DRISCOLL DIRECTOR 1.00 X 0 0 0 MIKE DUNCAN DIRECTOR 1.00 X 0 0 0 COMMISSIONER PAT FARR DIRECTOR 1.00 X 0 0 0 SCOTT FRECK DIRECTOR 1.00 X 0 0 0 JONNIE HELFRICH DIRECTOR 1.00 X 0 0 0 LYNDA KAMERRER DIRECTOR 1.00 X 0 0 0 COMMISSIONER DAVID LOVEALL DIRECTOR 1.00 X 0 0 0 JERI MCPHERSON DIRECTOR 1.00 X 0 0 0 MICHAEL NEWMAN DIRECTOR 1.00 X 0 0 0 LORRIE NORMANN DIRECTOR 1.00 X 0 0 0 TINA PATEL DIRECTOR 1.00 X 0 0 0 DAVID PENILTON DIRECTOR 1.00 X 0 0 0 KARI PRESTON DIRECTOR 1.00 X 0 0 0 BEV SMITH DIRECTOR 1.00 X 0 0 0 PAT STRAUBE DIRECTOR 1.00 X 0 0 0 TRACY SUNFLOWER DIRECTOR 1.00 X 0 0 0 CAROL TANNENBAUM DIRECTOR 1.00 X 0 0 0 MAYOR LUCY VINIS DIRECTOR 1.00 X 0 0 0 MICHELLE WEBBER DIRECTOR 1.00 X 0 0 0 136292 10163 1 false false false SIMPLEVIEW INC 8950 N ORACLE RD TUSCON AZ 85704 DIGITAL SVCS 219727 SOJERN PO BOX 87105 LINCOLN NE 68501 DIGITAL MARKET 137392 2 116863 116863 116863 LANE COUNTY ROOM TAX 900099 3842181 3842181 MEMBERSHIP DUES 813990 147183 147183 ADVERTISING 541800 76259 76259 CO-OP AND MISCELLANEOUS 813990 75360 75360 EVENT HOSTING 561920 6976 6976 4147959 27857 27857 414 -414 -414 -414 PUBLICATION SALES 451211 3246 3246 3246 4295511 4074532 76259 27857 22343 22343 146456 125950 20506 1162758 1080234 82524 56765 51399 5366 200037 179850 20187 124223 111669 12554 14496 13211 1285 6751 6152 599 858324 858324 188834 178868 9966 102538 93707 8831 75020 65729 9291 852 766 86 7337 6806 531 MEETINGS, HOSTINGS, MKTG 174256 161585 12671 COLLATERAL 162005 162005 IN-KIND BROCHURES 128171 128171 TRADE SHOWS 117023 117023 237315 209639 27676 3785504 3573431 212073 0 930982 220 2071633 2676169 1737883 892818 98485 71925 21162 28749 143585 142524 2328 1061 681811 4017408 5197818 237150 224213 683340 237150 907553 X 3547755 3521829 232503 768436 3780258 4290265 4017408 5197818 X 510007 X false true X true false 143585 142524 1061 1061 OPERATING LEASE RIGHT-OF-USE ASSETS 681811 681811 OPERATING LEASE OBLIGATIONS 683340 683340 4331309 35384 35384 4295925 -414 -414 4295511 3821302 35384 414 35798 3785504 3785504 SCHEDULE D, PAGE 4, PART XI, LINE 4B LOSS ON ASSET DISPOSAL -414 SCHEDULE D, PAGE 4, PART XII, LINE 2D LOSS ON ASSET DISPOSAL 414 X 116863 VENDOR INVOICE false false false FORM 990 - ORGANIZATION'S MISSION THE MISSION OF TRAVEL LANE COUNTY IS TO INCREASE THE NUMBER OF OVERNIGHT VISITORS TO THE EUGENE, CASCADES & COAST REGION. TRAVEL LANE COUNTY IS A RECOGNIZED LEADER IN ACHIEVING YEAR-ROUND ECONOMIC GROWTH THROUGHOUT THE EUGENE, CASCADES & COAST REGION THROUGH INNOVATIVE DESTINATION MARKETING, PRODUCT DEVELOPMENT AND EXCEPTIONAL VISITOR EXPERIENCES. EUGENE, CASCADES AND COAST IS ONE OF THE MOST PREFERRED TRAVEL DESTINATIONS IN THE PACIFIC NORTHWEST. FORM 990, PAGE 2, PART III, LINE 4B CONVENTION SALES & SERVICE - PROMOTES THE EUGENE, CASCADES & COAST REGION AS A CONVENTION/MEETING EVENT SITE. ADVERTISING, TRADE SHOWS, SOCIAL MEDIA, E-NEWS, FAMILIARIZATION AND SITE INSPECTION TRIPS, PUBLIC RELATIONS, AND DIRECT SALES ARE ALL USED TO SELL MEETING AND EVENT PLANNERS WHO HAVE CONFIRMED LANE COUNTY AS THE SITE FOR THEIR CONVENTION OR EVENT. SOME OF THE SERVICES PROVIDED BY THE DEPARTMENT INCLUDE REGISTRATION ASSISTANCE, CONVENTION PLANNING, PUBLICITY, INFORMATION DESKS, SPOUSE/LEISURE ACTIVITIES & TOURS, AND HOUSING COORDINATION. HIGHLIGHTS INCLUDED NEW GROUP BOOKINGS WERE UP 20% OVER LAST YEAR AND ALTHOUGH ROOM NIGHTS WERE SLIGHTLY DOWN FROM LAST YEAR, THE ESTIMATED ECONOMIC IMPACT WAS UP SLIGHTLY AT A SOLID 9,8 MILLION. CONVENTION MARKETING EXCEEDED IT'S WEBSITE IMPRESSIONS GOAL WITH AN AVERAGE OF 3,733 IMPRESSIONS PER MONTH. FORM 990, PAGE 2, PART III, LINE 4D STAKEHOLDER RELATIONS - RESPONSIBLE FOR PARTNERSHIP SALES AND SUPPORT AND INCREASING AWARENESS ABOUT TRAVEL LANE COUNTY AND THE VISITOR INDUSTRY TO LOCAL ELECTED OFFICIALS, PARTNERS, EMPLOYEES, AREA MEDIA AND THE GENERAL PUBLIC. STAKEHOLDER RELATIONS PROVIDES INTERNAL AND EXTERNAL REPORTING THROUGH THE DEVELOPMENT OF SEMI-ANNUAL AND ANNUAL REPORTS AND MONTHLY INDUSTRY UPDATES. STAFF SUPPORTS THE EFFORTS OF CONVENTION, SPORTS AND LEISURE SALES. IN THE PAST YEAR ORGANIZATION MEMBERSHIP ENDED AT 566 PARTNERS. PRESENTATIONS WERE MADE TO COMMUNITY GROUPS AND CITY COUNCILS. EARNED MEDIA EFFORTS SECURED 70 PLACEMENTS WITH A REACH OF 58 MILLION IMPRESSIONS. INTEGRATED MARKETING - MANAGE AND MAXIMIZE CAPABILITIES OF CENTRALIZED TECHNOLOGY PLATFORMS (CRM, CMS, WEBSITES, E-MAIL AND YOUTUBE). MANAGE PHOTOS, VIDEOS AND GRAPHICS. HIGHLIGHTS INCLUDE A RECORD SETTING 1.1 MILLION USERS VISITED THE WEBSITE WITH MORE THAN 1.4 MILLION SESSIONS OVER THE FISCAL YEAR. VISITOR SERVICES - PROVIDES EXPERTISE ON LANE COUNTY AND THE ENTIRE STATE OF OREGON TO VISITORS TO THE AREA THROUGH OUR VISITOR CENTER. IN A NORMAL YEAR, INFORMATION IS ALSO PROVIDED THROUGH MOBILE OUTREACH SERVICES WITH OUR VISITOR VAN AND INFORMATION BOOTHS AT EVENTS. FORM 990, PAGE 6, PART VI, LINE 11B MANAGEMENT AND THE BOARD TREASURER WILL REVIEW THE 990. THE FINAL 990 WILL BE PROVIDED TO THE BOARD OF DIRECTORS BEFORE IT IS FILED. FORM 990, PAGE 6, PART VI, LINE 12C THE ORGANIZATION REGULARLY AND CONSISTENTLY MONITORS THE CONFLICT OF INTEREST POLICY. THEY ANNUALLY FOLLOW UP WITH OFFICERS, DIRECTORS, AND EMPLOYEES ON ANY CONFLICTS OF INTEREST. FORM 990, PAGE 6, PART VI, LINE 15A ANNUAL EVALUATION IS SENT TO ALL BOARD MEMBERS. EVALUATIONS ARE RETURNED TO THE BOARD TREASURER FOR COMPILATION INTO ONE SUMMARY DOCUMENT. THE SUMMARY DOCUMENT IS REVIEWED BY THE EXECUTIVE COMMITTEE. ANY CHANGE IN COMPENSATION IS RECOMMENDED AND APPROVED BY THE EXECUTIVE COMMITTEE AND THEN PRESENTED TO THE CEO BY THE BOARD CHAIR. FORM 990, PAGE 6, PART VI, LINE 15B THE CEO CONDUCTS A REVIEW OF COMPARABILITY DATA BY POSITION; THE BOARD APPROVES COMPENSATION IN TOTAL. FORM 990, PAGE 6, PART VI, LINE 19 AVAILABLE UPON REQUEST FORM 990, PART XI, LINE 9 LOSS ON ASSET DISPOSAL 414 LOSS ON ASSET DISPOSAL -414