2024-03-25T18:05:13-05:00 2023-09-30 390758449 WIPFLI LLP 105 E PINE ST UPPER FLOOR MISSOULA MT 59802 990 2022-10-01 820254694 SUN VALLEY TOURISM ALLIANCE INC SUNV 2087263423 PO BOX 4934 KETCHUM ID 83340 MIKE BURCHMORE CHAIR 2087263423 2024-03-14 1 MIKE BURCHMORE XXX-XX-XXXX 1 SAM BRUNSON CPA P01696998 4067281800 2024-03-14 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z VISIT SUN VALLEY SCOTT FORTNER PO BOX 4934 KETCHUM ID 83340 2202066 0 X WWW.VISITSUNVALLEY.COM X 1981 ID DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO. 7 7 15 8 0 0 391850 508500 2075897 1689558 545 3008 0 1000 2468292 2202066 0 30000 0 0 444936 472380 0 0 0 2172556 1666857 2617492 2169237 -149200 32829 1130654 1019771 196912 50543 933742 969228 X THE MISSION OF SUN VALLEY TOURISM ALLIANCE, INC. IS TO RAISE AWARENESS OF SUN VALLEY, IDAHO AND INFLUENCE CONSUMERS IN AN EFFORT TO SUSTAINABLY INCREASE VISITATION FROM OUR TARGET MARKETS AND VALUED GUESTS. 0 0 RESEARCH - ZARTICO, DESTIMETRICS, & RRC RESIDENT SENTIMENT SURVEY - $70,000RESEARCH HAS AND CONTINUES TO BE A VALUABLE AND INTEGRAL PART OF OUR OVERALL STRATEGY. THE STATISTICAL QUANTITATIVE AND QUALITATIVE DATA GLEANED FROM THESE RESOURCES ALLOWS US TO MAKE SOUND PLANS AND DECISIONS. THESE INPUTS CAN ACT AS INDICATORS FOR US TO MEASURE THE PLANS AND DECISIONS THAT WE IMPLEMENT. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES. YEAR-ROUND ADVERTISING - $1,000,000WE'RE CONSTANTLY LOOKING FOR NEW AND INNOVATIVE WAYS TO BREAK THROUGH THE CLUTTER, TO TELL UNIQUE STORIES, AND TO CONVEY THE THINGS THAT TRULY MAKE THE SUN VALLEY AREA SPECIAL TO THE PEOPLE THAT WILL APPRECIATE AND RESPECT IT TO THE FULLEST. WE ARE PROUD OF THE SUSTAINED GROWTH AND EXPOSURE THAT THE AREA HAS RECEIVED THIS PAST YEAR. KEY ADVERTISING HIGHLIGHTS THROUGHOUT THE YEAR INCLUDE:- CONTENT PARTNERSHIP WITH ACCIDENTALLY WES ANDERSON- CONTENT PARTNERSHIP WITH WEEKEND SHERPA- CONTENT PARTNERSHIP WITH SKI- REDDIT DISPLAY ADVERTISING- CONNECTED TV SPOTS THROUGH HUDDLED MASSESKEY WINS THROUGHOUT THE YEAR INCLUDED STRONG AIRLINE OCCUPANCY (ESPECIALLY COMING OUT OF A PANDEMIC), STRONG HOTEL OCCUPANCIES, SIGNIFICANT INCREASES IN LOCAL OPTION TAX COLLECTIONS, AND MANAGEABLE TRAFFIC COUNTS. STAY SUNNY - $350,000IN AN EFFORT TO MITIGATE EROSION OF THE MOUNTAIN TOWN CULTURE THAT THE SUN VALLEY AREA SO GREATLY CHERISHES, WE IMPLEMENTED THE STAY SUNNY CAMPAIGN IN 2021. IT HAS BEEN A RESPONSE TO THE SURGE IN NEWCOMERS WHO HAD A BIT OF A DIFFERENT AGENDA AND PACE THAN WHAT THE SUN VALLEY AREA EMBODIES. STAY SUNNY AIMS TO REMIND FOLKS THAT THIS PLACE IS BEST ENJOYED WITH A DEEP BREATHE, SOME MINDFULNESS, AND RESPECT FOR THE RESOURCES AND PEOPLE HERE. WE LEARNED FROM THE PAST YEAR THAT LOCALS TEND TO FEEL THAT THIS CAMPAIGN IS SPEAKING TO THEM VERSUS THE NEWCOMERS, AND THEY DON'T LIKE BEING TOLD WHAT TO DO. WE TOOK THIS LEARNING AND SOUGHT OUT ACTIVATIONS THAT WERE LESS VISIBLE TO EVERYONE AND INSTEAD WERE MORE TARGETED SPECIFICALLY TO THE NEWCOMERS. OUR SUCCESS WAS BASED ON RECEIVING MORE COMPLIMENTS FROM VISITORS AND LESS COMPLAINTS FROM LOCALS. ADDITIONALLY, WE ARE HANGING OUR HATS ON EXPOSURE THAT THE CAMPAIGN RECEIVED VIA MULTIPLE SUN VALLEY ROUND-UP STORIES. 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 1 15 1 0 0 0 0 0 0 0 0 X 7 7 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 0 1 0 0 X SAGE BOOKKEEPING SOLUTIONS 2088595156 120 N 2ND AVE STE 107 KETCHUM ID 83340 MIKE BURCHMORE CHAIR 1.00 X X 0 0 0 DIANN CRAVEN SECRETARY 1.00 X X 0 0 0 GRETCHEN GORHAM TREASURER 1.00 X X 0 0 0 CANDICE PATE DIRECTOR 1.00 X 0 0 0 JACOB FREHLING DIRECTOR 1.00 X 0 0 0 KRISTIN POOLE DIRECTOR 1.00 X 0 0 0 PETE SONNTAG DIRECTOR 1.00 X 0 0 0 SCOTT FORTNER EXECUTIVE DIRECTOR 40.00 X 158242 0 14662 158242 0 14662 1 0 1 0 TWO THINGS 401 BROADWAY STE 1910-1912 NEW YORK NY 10013 CREATIVE & ADVISORY SERVICES 324555 GOOGLE 1600 AMPHITHEATRE PKWAY MOUNTAIN VIEW CA 94043 ADVERTISING 234594 BACKBONE GROUP LLC 65 NORTH 4TH ST STE 1 CARBONDALE CO 81623 ADVERTISING 190000 OGURY INC 75 BROAD STREET SUITE 3000 NEW YORK NY 10004 ADVERTISING 151000 4 12500 496000 508500 CONTRACT REVENUE 900099 1689358 1689358 LOCAL MARKETING SERVIC 900099 200 200 1689558 3008 3008 CREDIT CARD REWARDS 900099 1000 1000 1000 2202066 1689558 0 4008 30000 132622 283561 7777 17908 30512 245 42641 731 1434552 13254 26087 38755 8545 13372 3870 4902 RESEARCH & DEVELOPMENT 64428 DUES & SUBSCRIPTIONS 8025 CAMPAIGN MONITORING 3797 MISCELLANEOUS FEES 3403 250 2169237 125 125 1085037 1003106 25083 102530 88690 17709 13840 2700 2700 1130654 1019771 196912 50543 196912 50543 X 933742 969228 933742 969228 1130654 1019771 32829 2657 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 0 0 58043 44203 13840 44487 44487 0 13840 1 THE CHAMBER OF HAILEY AND THE WOOD RIVER VALLEY 781 S MAIN ST HAILEY ID 83333 820420093 501(C)(6) 30000 0 DISCOVER WOOD RIVER VALLEY VISITOR'S GUIDE 1 PART I, LINE 2: FUNDS PROVIDED TO THE CHAMBER WERE AGREED UPON AT AN AIR SERVICE BOARD MEETING FOR PRODUCTION OF THE VISITOR'S GUIDE FOR THE CURRENT FISCAL YEAR. X X X X 0 0 0 SCOTT FORTNER EXECUTIVE DIRECTOR 154742 0 3500 0 0 0 4747 0 9915 0 172904 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE BOARD CHAIRPERSON AND EXECUTIVE BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS AND PERSONNEL OF SUN VALLEY TOURISM ALLIANCE, INC. ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS, AND AT ANY SUCH TIME THAT A NEW POTENTIAL CONFLICT OF INTEREST EMERGES, THROUGH A DISCLOSURE STATEMENT. IF A CONFLICT OF INTEREST IS FOUND TO EXIST, IT MUST BE DISCLOSED AND THAT PERSON MUST EXCUSE HIMSELF/HERSELF FROM DISCUSSIONS OR VOTES RELATED TO THOSE AREAS OF POTENTIAL CONFLICT. SUN VALLEY TOURISM ALLIANCE, INC. RESERVES THE RIGHT TO DISMISS A BOARD MEMBER OR STAFF MEMBER WHO PRESENTS A SERIOUS CONFLICT OF INTEREST OR TO SHIFT THAT PERSON INTO A CAPACITY THAT NULLIFIES IT. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING THE PRESIDENT/CMO COMPENSATION IS COMPLETED BY THE BOARD OF DIRECTORS USING COMPARABILITY DATA DURING THE ANNUAL BUDGETING PROCESS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.