2024-02-13T13:53:54-08:00 2023-03-31 883279586 Hiep Pham CPA Inc 41041 Trimboli Way 1926 Fremont CA 94538 990 2022-04-01 451611066 The Representation Project REPR 4152334060 5716 Folsom Blvd 155 Sacramento CA 95819 Caroline Heldman Executive Director 4152334060 2024-01-31 true Caroline Heldman XXX-XX-XXXX true Hiep Pham P01346204 5107897736 2024-02-13 0 AAL1 IAL1 FAL1 2022 2023-04-26 12:10:37Z Caroline Heldman 5716 Folsom Blvd 155 Sacramento CA 95819 1390656 false X www.therepproject.org X 2011 CA The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. We're committed to building a thriving and inclusive society through films, education, and social activism. 9 9 10 10 0 0 836947 1105843 181570 131229 367 246 22522 16821 1041406 1254139 0 0 929877 839424 0 240076 556753 414035 1486630 1253459 -445224 680 584066 661120 78622 119506 505444 541614 The Representation Project uses storytelling to challenge harmful gender stereotypes and norms, shift attitudes and behavior, and transform culture. We're committed to building a thriving and inclusive society through films, education, and social activism. false false 445785 0 131229 Social Action Campaigns and Distribution: The Representation Project engages in active online outreach to shift the broader culture. Our weekly action alerts, a short message from the organization about issues pertaining to the mission, launched in 2013. Currently, over 100,000 people have signed up to receive a weekly action alert that features the latest research on intersectional gender issues, recommendations for positive media book reviews, film reviews, and compelling analyses of current policy topics related to gender justice. The Representation Project currently has social media handles on Facebook, Twitter, TikTok and Instagram. The Representation Project's social action campaigns use online organizing strategies to raise consciousness and shift the attitudes and behaviors of individuals and communities worldwide so as to transform culture. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender and its intersections with race, class, age, sexual orientation, and circumstance. The Representation Project creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture. 178434 0 0 Youth Programs: The Representation Project runs youth programs to train the next generation of content creators. The youth media lab provides online spaces where 1,000+ young people ages 14-24 learn how to create different types of media (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators. The youth media academy is an intensive program to train high school students in filmmaking. Participants make a short film - from concept to storyboarding, filming, and editing - while learning about gender justice issues. The youth media summit is an annual gathering for young people to interact with filmmakers and activists who speak about the power of media to shape and shift culture. 318176 0 0 Film: The Representation Project's first film, "Miss Representation", exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, "The Mask You Live In", explores how America's narrow definition of masculinity is harming our boys, men, and society at large. The third film, "The Great American Lie", examines how America's upside-down value system--built on the extreme masculine ideals of dominance, control, and aggression--has glorified money, power, and rugged individualism, institutionalizing inequality, and undermining the ability of most Americans to achieve the American dream. The fourth film, "Fair Play", looks at how the gender gap in domestic and care work in the home places an undue burden on women and harms children, families, and society. "Fair Play" comes with a comprehensive curriculum for high school and college students that equips them to effectively address sexism in the home. In addition to the distribution of the films, The Representation Project offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions. 942395 true true false false false false false false false false false false false false true false false false false false false false false false true false false false false true false false false false false true false false false false false false false false false false false true 23 0 10 true false false false false false true true false false false false X 9 9 false false false false false false false true true false false true true true true true true true true false CA X X Debra Garber 4152334060 5716 Folsom Blvd 155 Sacramento CA 95819 Joanna Rees Co-Chair 2.00 X X 0 0 0 Brenda Robinson Co-Chair 2.00 X X 0 0 0 Mollie Ricker Treasurer 2.00 X X 0 0 0 Susan Boster Board Member 1.00 X 0 0 0 Kat Gordon Secretary 1.00 X X 0 0 0 Brian Brokaw Board Member 1.00 X 0 0 0 Anna Malaika Tubbs Board Member 1.00 X 0 0 0 Emily Liu Foy Board Member 1.00 X 0 0 0 Jennifer Siebel Newsom Founder & CCO 40.00 X X 150000 0 0 Caroline Heldman Executive Director 40.00 X 150000 0 0 Debra Garber CFO & COO 40.00 X 127213 0 0 427213 0 0 3 false false true Girls Club Entertainment LLC 1017 L St 779 Sacramento CA 95814 Writer/Producer/Director 150000 1 372760 733083 1105843 Film Sales 711190 131229 0 131229 131229 246 0 246 153338 372760 136517 16821 0 16821 1254139 0 0 148296 427213 302037 28576 96600 334041 236166 22342 75533 16411 11602 1098 3711 61759 43663 4131 13965 2920 400 2520 0 5821 4220 728 873 107215 81222 7688 18305 9874 7815 936 1123 1329 1329 0 0 15614 11617 1817 2180 Film Program Expenses 173707 173707 0 0 Campaigns and Communications 51580 41103 0 10477 Licenses and Fees 10316 1116 1152 8048 Distribution 26398 26398 0 0 9261 0 0 9261 1253459 942395 70988 240076 270176 324538 313890 228803 84764 23015 584066 661120 69506 78622 50000 78622 119506 X 505444 541614 505444 541614 584066 661120 X 680 35490 X false false false X 0 0 1648444 1054946 708987 836947 1110843 5360167 220161 203470 257448 181570 131229 993878 0 0 1868605 1258416 966435 1018517 1242072 6354045 507500 450000 420035 80000 21000 1478535 0 507500 450000 420035 80000 21000 1478535 4875510 1197 1247 1247 365 246 4302 1197 1247 1247 365 246 4302 6358347 0.76680 0.71560 0.00070 0.00190 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 401K Payable 0 Accrued Payroll Taxes 0 Credit Card Payable 0 Note Payable 50000 Other Benefits Payable 0 Sales Tax Payable 0 50000 Flip the Script 489635 364560 125075 122107 High Tea & Handbags 26253 8200 18053 20251 515888 372760 143128 142358 142358 770 false false false false false false false false false Jennifer Siebel Newsom 150000 0 0 0 0 0 0 0 0 0 150000 0 0 0 Pt I Line 3 To establish the compensation of the organization's key executives, the Board of Directors conducts a compensation survey or study. Executive compensation is approved by the Board of Directors. Girls Club Entertainment LLC See Part V 150000 See Part V false Part IV, line (1)(b) Relationship: Jennifer Siebel Newsom is the founder and Chief Creative Officer ("CCO") of The Representation Project. Girls Club Entertainment LLC ("GCE"), a single member LLC, is owned by Jennifer Siebel Newsom. Part IV, line (1)(d) Description of Transaction: Newsom is the writer, director and producer of "Miss Representation", "The Mask You Live In", "The Great American LieX and "Fair Play". GCE owns the copyright to "Miss RepresentationX and has licensed the film to The Representation Project for a minimum 7-year period for the purpose of providing distribution rights and public performance rights to screening hosts. Costs incurred by GCE for production purposes, including the writer/director/producer fee, were reimbursed by The Representation Project. Pt XI Conversion from cash accounting method to accrual accounting method resulted in a change in net assets of $35,490. Pt VI, Line 11b Form 990 is reviewed by the Board Treasurer and the signing officer and distributed to the entire Board prior to signing. Pt VI, Line 12c Any questions of potential conflict of interest are evaluated and resolved by the Board as they arise. Pt VI, Line 15a The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the Executive Director and other top managers. This committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation. Pt VI, Line 15b The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the Executive Director and other top managers. This committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation. Pt VI, Line 19 Documents are available to the public on the organization's website and by request.