2026-07-15T17:13:26-04:00 2025-12-31 841255164 KUNDINGER CORDER & MONTOYA PC 475 LINCOLN STREET SUITE 200 DENVER CO 80203 990 2025-01-01 840382392 DENVER METRO CONVENTION & VISITORS BUREAU DENV 3038921112 675 15TH ST SUITE 1200 DENVER CO 80202 RICHARD SCHARF PRESIDENT & CEO 3038921112 2026-07-15 true STEVEN CORDER P01363943 3035345953 2026-07-15 2025 2025-03-06 01:10:19Z VISIT DENVER RICHARD SCHARF 675 15TH STREET SUITE 1200 DENVER CO 80202 46293630 false X WWW.VISITDENVER.ORG X 1909 CO TO BRING CONVENTIONS AND LEISURE VISITORS TO DENVER. 39 39 82 39 832038 42493715 42343408 2386431 2269695 1621693 1638084 39766 42443 46541605 46293630 0 0 10447035 10789092 0 0 35208240 36278383 45655275 47067475 886330 -773845 62862535 62640737 14062097 14392806 48800438 48247931 TO BRING CONVENTIONS AND LEISURE VISITORS TO DENVER FOR THE ECONOMIC BENEFIT OF THE CITY, THE COMMUNITY, AND OUR PARTNERS. false false CONVENTIONS - RESPONSIBLE FOR MARKETING DENVER AS A MEETING AND CONVENTION DESTINATION. ALSO RESPONSIBLE FOR PROVIDING ASSISTANCE TO CONVENTIONS AND MEETINGS COMING TO DENVER BY ACTING AS A LIAISON BETWEEN MEMBERS, CITY FACILITIES, AND PLANNERS. FURTHER, VISIT DENVER FACILITATES ANY NEEDS THE CLIENT MAY HAVE TO ENSURE THAT THE GROUP RETURNS TO THE CITY OF DENVER FOR FUTURE MEETINGS. TOURISM - RESPONSIBLE FOR PROMOTING DENVER AS A YEAR-ROUND LEISURE DESTINATION TO DOMESTIC AND INTERNATIONAL TRAVELERS. MARKETING, GUIDES AND INFORMATION CENTERS - DEVELOPS AND INTEGRATES MARKETING PROGRAM TO PROMOTE METRO DENVER AS A PREMIER TRAVEL DESTINATION FOR CONVENTIONS, MEETINGS AND LEISURE TRAVEL. false true false true false false false false false true false false true true true false true false false false false false false false false false false false true false false false false false false false false false false false true false false true 174 0 true 82 true true true false false false false false false false X 39 39 false false false false true true true true true false false true true true true true true true true false X JEFFREY RUFFE 3038921112 675 15TH STREET SUITE 1200 DENVER CO 80202 RICHARD SCHARF PRESIDENT & 60.00 X 829894 0 70338 JEFFREY RUFFE EXEC. V.P.- 60.00 X 382237 0 70579 LEONA BENAVIDEZ SENIOR V.P.- 60.00 X 398169 0 24963 JUSTIN BRESLER V.P.- MARKET 60.00 X 288572 0 75537 FLAVIA LIGHT V.P.- TOURIS 60.00 X 272004 0 46980 MARY CLAIRE GENOVA A.V.P.- PART 60.00 X 211205 0 32382 VIKKI KELLY DIR. OF SERV 50.00 X 194714 0 33584 SEAN MCNAMARA A,V.P.- CONV 60.00 X 219675 0 40998 MATTHEW OJINAGA DIR CONVENTI 60.00 X 198720 0 19332 MATTHEW PAYNE EXECUTIVE DI 60.00 X 189460 0 17208 BARNES LEON CHAIR 1.00 X X 0 0 0 BELL MATTHEW LIAISON - SP 1.00 X X 0 0 0 BROOKS ALBUS CO-CHAIR - T 1.00 X X 0 0 0 FEASEL GREG SECRETARY 1.00 X X 0 0 0 FEDRIZZI BRENT PAST CHAIR 1.00 X X 0 0 0 FINLAW JACK LIAISON - WO 1.00 X X 0 0 0 GRUITCH BETH CO-CHAIR - C 1.00 X X 0 0 0 HIRAGA ERIC CO-CHAIR - G 1.00 X X 0 0 0 ISENBERG WALTER TREASURER & 1.00 X X 0 0 0 JAMES BRUCE CO-CHAIR - T 1.00 X X 0 0 0 LEMASTERS NICK CO-CHAIR - G 1.00 X X 0 0 0 RODRIGUEZ MANNY CO-CHAIR - C 1.00 X X 0 0 0 SINDEN JANICE CHAIR - NOMI 1.00 X X 0 0 0 VELASQUEZ-HORVATH HOLLIE CHAIR-ELECT 1.00 X X 0 0 0 ALLISON WES DIRECTOR 1.00 X 0 0 0 AYE ANDY DIRECTOR 1.00 X 0 0 0 CHANG JENNIFER DIRECTOR 1.00 X 0 0 0 COHEN ROB DIRECTOR 1.00 X 0 0 0 COORS DAVID DIRECTOR 1.00 X 0 0 0 CORRIGAN KIM DIRECTOR 1.00 X 0 0 0 CORSUN DAVID DIRECTOR 1.00 X 0 0 0 DIMOND NAVIN DIRECTOR 1.00 X 0 0 0 FISCHER DORIT DIRECTOR 1.00 X 0 0 0 HINDS CHRIS DIRECTOR 1.00 X 0 0 0 LEECH DAMANI DIRECTOR 1.00 X 0 0 0 LEONARD GREG DIRECTOR 1.00 X 0 0 0 MITCHELL ALISON DIRECTOR 1.00 X 0 0 0 NGUYEN MARY DIRECTOR 1.00 X 0 0 0 PARSONS CINDY DIRECTOR 1.00 X 0 0 0 RIDDER JENN DIRECTOR 1.00 X 0 0 0 ROBINSON MURPHY DIRECTOR 1.00 X 0 0 0 ROSS KATIE DIRECTOR 1.00 X 0 0 0 ROTH BRIAN DIRECTOR 1.00 X 0 0 0 SANCHEZ JORGE DIRECTOR 1.00 X 0 0 0 SANDOVAL AMANDA DIRECTOR 1.00 X 0 0 0 SCHERER DAN DIRECTOR 1.00 X 0 0 0 SCHULTZ FRANK DIRECTOR 1.00 X 0 0 0 VENUS ROB DIRECTOR 1.00 X 0 0 0 WILSON SID DIRECTOR 1.00 X 0 0 0 3184650 431901 46 false true false KARSHHAGAN 685 SOUTH BROADWAY DENVER CO 80209 ADVERTISING 15751083 CRIMSON RELP BLOCK 162 OFFICE LLC 1980 POST OAK BLVD SUITE 1600 HOUSTON TX 77056 RENTAL SPACE 1323028 MMGY GLOBAL LLC 7309 W 80TH STREET SUITE 400 OVERLAND PARK KS 66204 ADVERTISING 1271274 GOOGLE LLC 1600 AMPHITEATRE PARKWAY MOUTAIN VIEW CA 94043 ADVERTISING 1239178 PG EXHIBITS LLC 3510 HIMALAYA RD AURORA CO 80011 ADVERTISING 481173 46 42218408 125000 42343408 MEMBERSHIP DUES 900099 1149721 1149721 VISITOR'S GUIDES 900004 366667 366667 WEB ADVERTISING 541800 349890 349890 DENVER PROMOTION/MKTG. 541800 287936 287936 BROCHURES/BACKLIT ADS 541800 90481 90481 25000 25000 2269695 1611243 1611243 26841 26841 26841 26841 CREDIT CARD REBATES 900099 42443 42443 42443 46293630 1506941 832038 1611243 2459273 6322222 402953 993123 611521 38199 633 78410 2724735 23337655 1635653 105903 1632954 2205850 830111 161619 OTHER CLIENT COSTS 1958331 DUES & REGISTRATIONS 757750 MISCELLANEOUS 497506 RESEARCH 280126 32948 47067475 0 0 0 11176255 9591575 4519396 5025 5321065 5915446 1315576 946421 9350718 3080564 6792929 6270154 27870095 33914939 5867219 5997177 62862535 62640737 3254642 3212638 352795 346759 10454660 10833409 14062097 14392806 X 48800438 48247931 48800438 48247931 62862535 62640737 -773845 221338 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false true false 5149567 558049 4591518 4174883 2522515 1652368 26268 26268 6270154 OPERATING LEASE RIGHT-OF-USE ASSET 5147701 FUNDS HELD IN TRUST FOR OTHERS 849476 5997177 OPERATING LEASE LIABILITY 9983933 DEFERRED COMPENSATION LIABILITY 849476 10833409 X SCHEDULE D, PAGE 3, PART X THE BUREAU ADOPTED THE ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ACCOUNTING STANDARD WHICH REQUIRES BOTH ENTITIES TO DETERMINE WHETHER A TAX POSITION (AND THE RELATED TAX BENEFIT) OF ONE OF THE ENTITIES IS MORE LIKELY THAN NOT TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY, BASED SOLELY ON THE TECHNICAL MERITS OF THE POSITION. THE TAX BENEFIT TO BE RECOGNIZED IS MEASURED AS THE LARGEST AMOUNT OF BENEFIT THAT IS GREATER THAN FIFTY PERCENT LIKELY OF BEING REALIZED UPON SETTLEMENT, PRESUMING THAT THE TAX POSITION IS EXAMINED BY THE APPROPRIATE TAXING AUTHORITY THAT HAS FULL KNOWLEDGE OF ALL RELEVANT INFORMATION. BASED ON ITS CONTINUED ANALYSIS, THE BUREAU HAS DETERMINED THAT THE ADOPTION OF THIS STANDARD DOES NOT HAVE A MATERIAL IMPACT ON THE FINANCIAL STATEMENTS, THEREFORE, NO AMOUNTS HAVE BEEN RECOGNIZED. X X true true X X X X false false false RICHARD SCHARF PRESIDENT & CEO 573105 243758 13031 43000 27338 900232 JEFFREY RUFFE EXEC. V.P.- FINANCE 272498 100175 9564 43000 27579 452816 LEONA BENAVIDEZ SENIOR V.P.- SALES 308032 82379 7758 11750 13213 423132 JUSTIN BRESLER V.P.- MARKETING 224504 55890 8178 37022 38515 364109 FLAVIA LIGHT V.P.- TOURISM 220995 45383 5626 32319 14661 318984 MARY CLAIRE GENOVA A.V.P.- PARTNERSHIP 187018 23793 394 17797 14585 243587 VIKKI KELLY DIR. OF SERVICES 180460 11541 2713 17441 16143 228298 SEAN MCNAMARA A,V.P.- CONV SALES 178060 41615 17692 23306 260673 MATTHEW OJINAGA DIR CONVENTION SALES 170309 28411 4598 14734 218052 MATTHEW PAYNE EXECUTIVE DIRECTOR 164620 24063 777 17208 206668 FORM 990, PAGE 1, ITEM C VISIT DENVER FORM 990, PAGE 6, PART VI, LINE 6 THE ORGANIZATION DRAWS MEMBERS FROM BUSINESS ENTERPRISES AND OTHER ORGANIZATIONS WITH AN INTEREST IN THE CITY OF DENVER. FORM 990, PAGE 6, PART VI, LINE 7A THE MEMBERS ELECT THE BOARD OF DIRECTORS AT THE ANNUAL MEETING. FORM 990, PAGE 6, PART VI, LINE 7B CERTAIN DECISIONS MADE BY THE BOARD OF DIRECTORS ARE SUBJECT TO APPROVAL BY ALL MEMBERS. FORM 990, PAGE 6, PART VI, LINE 11B BOARD MEMBERS AND CERTAIN OTHER MEMBERS ARE PROVIDED WITH A COPY OF THE 990 PRIOR TO FILING THE RETURN. FORM 990, PAGE 6, PART VI, LINE 12C BOARD MEMBERS ANNUALLY AND UPON ASSUMPTION OF RESPONSIBILITIES AS A BOARD MEMBER REVIEW THE CONFLICT OF INTERST POLICY AND SIGN A CONFLICT OF INTEREST DISCLOSURE STATEMENT. FORM 990, PAGE 6, PART VI, LINE 15A DURING 1ST QUARTER, PRESIDENT/CEO OUTLINES PERFORMANCE CRITERIA TO INCLUDE BOARD APPROVED GOALS/OBJECTIVES OF THE ANNUAL MARKETING PLAN, BUDGET, PROJECTS SPECIFIED FROM PREVIOUS EVALUATION YEAR AND JOB DESCRIPTION RESPONSIBILITIES. - DURING 4TH QUARTER, THE PRESIDENT/CEO PREPARES A SELF EVALUATION WHICH INCLUDES ACCOMPLISHMENTS AND PERFORMANCE AGAINST GOALS. THIS INFORMATION IS SUBMITTED TO THE REVIEW COMMITTEE (BOARD CHAIR,IMMEDIATE PAST CHAIR AND INCOMING CHAIR) FOR INCLUSION IN THEIR ANNUAL REVIEW PROCESS. - DURING 4TH QUARTER, THE HR DIRECTOR COMPLETES A COMPENSATION ANALYSIS OF THE PRESIDENT/CEO POSITION USING DATA FROM VARIOUS SOURCES WITHIN THE CVB, NON-PROFIT AND FOR-PROFIT INDUSTRIES. THIS INFORMATION IS THEN COMPILED AND SUBMITTED TO THE REVIEW COMMITTEE. - PRIOR TO THE END OF THE EVALUATION YEAR, THE REVIEW COMMITTEE EVALUATES AND ASSESSES THE PERFORMANCE OF THE PRESIDENT/CEO BASED ON PROGRESS TOWARD ESTABLISHED GOALS AND THE WORKING RELATIONSHIP WITH STAFF AND MEMBERSHIP. THE REVIEW COMMITTEE THEN MEETS WITH PRESIDENT/CEO TO DISCUSS THE EVALUATION. THE EVALUATION IS DOCUMENTED AND SIGNED BY THE BOARD CHAIR AND PRESIDENT/CEO. - UPON REVIEW OF COMPENSATION ANALYSIS DATA, THE BOARD CHAIR WILL MAKE A RECOMMENDATION TO THE EXECUTIVE COMMITTEE AS TO WHETHER OR NOT THERE WILL BE A BASE WAGE MERIT INCREASE FOR THE NEXT YEAR AND INCENTIVE PLAN PAYMENT FOR THE EVALUATION YEAR. ONCE APPROVED, THE BOARD CHAIR SUBMITS OFFICIAL DOCUMENTATION TO HR FOR PROCESSING AND RECORDKEEPING PURPOSES. FORM 990, PAGE 6, PART VI, LINE 15B WAGE ANALYSIS PROCESS VISIT DENVER IS QUITE COMPLEX WHEN IT COMES TO COMPARING WAGES/POSITIONS TO OTHER ORGANIZATIONS. DEPENDING UPON THE POSITION, THE APPLICANT POOL IS DERIVED FROM VARIOUS INDUSTRIES SUCH AS NON-PROFIT, PRIVATE, HOTEL AND/OR OTHER CONVENTION AND VISITOR BUREAUS. ON AN ANNUAL BASIS, A WAGE MARKET ANALYSIS IS COMPLETED USING DATA AVAILABLE FROM EMPLOYERS COUNCIL. DEPENDING UPON THE POSITION, THE DATA IS DERIVED FROM NON-PROFIT, EXECUTIVE, PRIVATE AND HOTEL INDUSTRIES ACROSS THE DENVER METRO AREA. EVERY TWO YEARS, A WAGE ANALYSIS SPECIFIC TO THE CVB INDUSTRY IS CONDUCTED BY TWO SEPARATE ORGANIZATIONS, DMAI AND PERFORMANCE MANAGEMENT, INC. EACH ORGANIZATION BREAKS DOWN THEIR ANALYSIS DEPENDING ON ORGANIZATION AND/OR BUDGET SIZE. BASED ON A DETAILED COMPILATION OF THE ABOVE INFORMATION, AN APPROPRIATE WAGE RANGE IS CREATED FOR EACH OF OUR POSITIONS. EACH INCUMBENT'S WAGE PLACEMENT IS REVIEWED AGAINST THE WAGE RANGE TO ENSURE PROPER PLACEMENT. -ANNUAL WAGE INCREASE REVIEW EACH YEAR, VISIT DENVER OBTAINS INFORMATION FROM EMPLOYERS COUNCIL FOR THE AVERAGE PROJECTED INCREASE RATES FOR THE UPCOMING YEAR FROM THE NON-PROFIT AND SERVICE INDUSTRIES IN THE DENVER/BOULDER AREA, AS WELL AS ALL INDUSTRIES ACROSS THE SAME GEOGRAPHIC REGION. IF AN INDIVIDUAL DOES NOT REQUIRE A "MARKET WAGE ADJUSTMENT", THEN VISIT DENVER UTILIZES THEIR PERFORMANCE REVIEW SCORE AS A GUIDELINE TO DETERMINE THE MERIT INCREASE PERCENTAGE USING A SCALE, WHICH IS BASED UPON THE EMPLOYERS COUNCIL DATA AND AVAILABLE PAYROLL BUDGET INCREASE. FORM 990, PAGE 6, PART VI, LINE 19 GOVERNING DOCUMENTS ARE MADE AVAILABLE UPON REQUEST. VISIT DENVER FOUNDATION 675 15TH ST SUITE 1200 DENVER CO 80202 841340416 FUNDRAISE CO 501C3 10 NA false false false false false false false false false false false false true false false false false false false false