2026-07-08T10:19:31-07:00 2025-06-30 990 2024-07-01 020700616 NASHVILLE CONVENTION & VISITORS BUREAU NASH 6152594708 500 11th Ave N Ste 650 Nashville TN 37203 Jeff Mefford CFO 6152594708 2026-07-08 1 2024 2025-03-06 01:10:19Z Deana Ivey 500 11th Ave N Ste 650 Nashville TN 37203 75603718 0 X www.visitmusiccity.com X 2003 TN The mission of the Nashville Convention & Visitors Bureau is to maximize the economic contribution of the convention, tourism & hospitality industry to Nashville, TN, which is the city's second largest industry. This industry provides jobs to over 100,000 people and brings over $11 billion into the local economy each year. Its health is critical to the community. 23 22 139 30 -7260 63386 3122802 4206000 45942491 69781644 223877 340508 -13537 -66669 49275633 74261483 3023510 1791390 0 0 12103756 13169293 0 0 0 32378458 58096110 47505724 73056793 1769909 1204690 27351330 31029630 18863216 21336826 8488114 9692804 The mission of the NCVB is to maximize the economic contribution of the hospitality industry to the total community by developing and marketing Nashville as a premier domestic and international destination for visitors. This is the second largest industry in Nashville, employing over 100,000 people and bringing over $11 billion into the local economy each year. 0 0 Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves. Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 2 million future room nights from these meetings. In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network. To facilitate visitors making their travel arrangements when coming to Nashville, the NCVB operates a state-of-the-art website, 2 remote physical Visitor Centers, and a fully staffed call center to answer visitor inquiries, make suggestions about what to do while visitors are in the city, and make hotel and attraction reservations for the visitors over the phone, or through our website. 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 1 0 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0 0 1 1 1 0 1 219 0 1 139 1 1 1 0 0 0 1 1 0 0 0 X 23 22 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 0 1 0 X X Nashville Convention and Visitors Bureau 6152594708 500 11th Ave N Ste 650 Nashville TN 37203 Deana Ivey CEO 50 10 X X 776436 0 43325 Jeff Mefford CFO 45 5 X 347100 0 43070 Adrienne Siemers Chief Sales Officer 45 0 X 308640 0 40346 Heather Middleton Chief Marketing Officer 45 0 X 266228 0 34051 Mary Arnold Chief Public Affairs Officer 45 5 X 254417 0 40910 William Wright Sr. Vice President Sales 45 0 X 251262 0 30666 Corey Hopwood Sr. Vice President 45 0 X 225799 0 30191 David Spencer Sr Vice President 45 0 X 203676 0 26840 Wendy Ramirez Sales Director 45 0 X 194683 0 32301 Lowell Canaday Regional Sales Director 45 0 X 202205 0 16858 Marie Sueing Chief Community Engagement Officer 45 0 X 183930 0 28586 Ken Levitan Board Chair 4 0 X 0 0 0 Marcus Whitney Board Member 1 0 X 0 0 0 Kevin Lavender Board Member 1 0 X 0 0 0 Claire Tucker Board Member 1 0 X 0 0 0 Max Goldberg Board member 1 0 X 0 0 0 Robert Fisher Board Member 1 0 X 0 0 0 Sarah Trahern Board Member 1 0 X 0 0 0 Pat Martin Board Member 1 0 X 0 0 0 Burke Nihill Board Member 1 0 X 0 0 0 Dr Alex Jahangir Board Member 1 0 X 0 0 0 Doug Kreulen Board Member 1 0 X 0 0 0 Howie Nuchow Board Member 1 0 X 0 0 0 Marc Sternagel Board Member 1 0 X 0 0 0 Ben Weprin Board Member 1 0 X 0 0 0 Molly Shehan Board Member 1 0 X 0 0 0 Ian Ayre Board Member 1 0 X 0 0 0 Linda Chambers Board Member 1 0 X 0 0 0 Mark Fioravanti Board Member 1 0 X 0 0 0 Leesa LeClaire Board Member 1 0 X 0 0 0 Becky Gardenhire Board Member 1 0 X 0 0 0 Tony Phillips Board Member 1 0 X 0 0 0 Shannon Sanders Board Member 1 0 X 0 0 0 3214376 0 367144 38 0 1 0 Total BS LLC 602 St Mary Street Pascagoula MS 39581 Business development consulting 387500 Miles Partnership LLLP PO Box 669418 Dallas TX 75266 Website development and SEO marketing 379875 A3 Artist Merchandise LLC 1110 48th Ave N Nashville TN 37209 Wholesale merchandise vendor 337755 Cooley Public Strategies 750 Old Hickory Blvd Ste 100-2 Brentwood TN 37027 Strategic consulting 135000 Jigsaw PO Box 756 Nolensville TN 37135 Strategic consulting 130000 6 0 0 0 0 4206000 0 0 4206000 Government marketing service programs 541900 66535094 66535094 0 0 Membership dues 541900 1527574 1527574 0 0 Marketing program participation 541900 846873 846873 0 0 Visitor service revenue 561500 716674 716674 0 0 Related investment revenue 711190 92043 92043 0 0 63386 0 63386 0 69781644 340508 0 0 340508 0 0 0 0 0 0 0 0 0 0 0 0 0 1271589 1342235 -70646 0 -70646 0 3977 3977 0 0 3977 74261483 69722235 -7260 340508 1791390 2420069 8823683 392693 770776 762072 39401 22637 36785 329503 790789 8525707 732563 882291 1027192 660747 33796620 3721 597000 106843 Visitor services fulfillment costs 93013 Industry organization dues 161844 Industry research activities 234632 Support for Nashville East Bank development 10000000 54822 73056793 0 0 0 4500 4500 8248414 5070518 6278361 14166827 696486 1322699 126153 118087 1130649 817569 3979892 2204688 2185351 1775204 890139 837475 305127 96539 7486150 6820212 27351330 31029630 9535564 13141931 1345875 828161 7981777 7366734 18863216 21336826 X 8488114 9692804 0 0 8488114 9692804 27351330 31029630 1204690 0 0 0 0 0 X 0 1 X 1 1 1 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 1527574 464286 0 464286 534651 0 -70365 0 0 0 0 0 0 0 0 2038130 1123351 914779 0 1941762 1081337 860425 0 0 0 0 1775204 Right of Use - Leased assets 6820212 6820212 0 Lease liabilities 7366734 7366734 X Schedule D, Part X, Line 2 Management performs an evaluation of all income tax positions taken or expected to be taken in the course of preparing the Organization's income tax returns to determine whether income tax positions meet a "more likely than not" standard of being sustained under examination by the applicable taxing authorities. Management has performed its evaluation of all income tax positions taken on all open income tax returns and has determined that there were no positions taken that do not meet the "more likely than not" standard. Accordingly, there are no provisions for income taxes, penalties or inters receivable or payable relating to uncertain income tax positions in the accompanying consolidated financial statements. Europe (including Iceland and Greenland) 0 1 Program Services Tourism marketingt 2324050 North America (including Canada and Mexico, but not the United States) 0 0 Program Services Tourism marketing 25437 East Asia and the Pacific 0 1 Program Services Tourism marketing 14267 South America 0 0 Program Services Tourism marketing 4119 0 2 2367873 0 0 0 0 0 0 1 Andrew Jackson's Hermitage 4580 Rachels Lane Hermitage TN 37076 620478087 501(c)(3) 10000 0 n/a n/a Capital maintenance of this historic President's home, a popular visitor attraction Fountains of Musica c/o The Vaden Group 1600 Division St Ste 225 Nashville TN 37203 471626557 501(c)(3) 10000 0 n/a n/a Capital maintenance of this public art project Music City Bowl Inc 220 Athens Way Ste 205 Nashville TN 37228 621720086 501(c)(3) 750000 0 n/a n/a To assist with the production of the Music City Bowl college football game which takes place in Nashville each December and brings thousands of visitors to the city Country Music Association 35 Music Square East Nashville TN 37203 620606066 501(c)(6) 1000000 0 n/a n/a To assist with the production of the CMA Music Festival which brings thousands of visitors to Nashville each year Destinations International Foundation PO Box 650217 Potomac Falls VA 20165 621527945 501(c)(3) 10000 0 n/a n/a Donation to an industry-wide effort to bring relief to victims of the Los Angeles wild fires 4 1 Schedule I, Part I, Line 2 Grants are primarily made to local non-profit organizations that carry out programs which further the exempt purposes of the reporting organization, in that they are engaged in activities designed to generate travel to Nashville. The NCVB is an active partner in promoting these events and activities, and as such, is able to monitor the use of the funds in a very tangible way. Those grants that result from awards approved by the Metro Major Event Fund committee involve an independent application and review process and are ultimately approved by the Mayor's Office for the city of Nashville. X X 1 1 X X X X 0 1 0 Deana Ivey CEO 416000 0 351400 0 9036 0 20700 0 22625 0 819761 0 0 0 Jeff Mefford CFO 262600 0 79400 0 5101 0 20700 0 22369 0 390170 0 0 0 Adrienne Siemers Chief Sales Officer 228299 0 76400 0 3941 0 15170 0 25176 0 348986 0 0 0 Heather Middleton Chief Marketing Officer 200705 0 61400 0 4123 0 16350 0 17701 0 300279 0 0 0 Mary Arnold Chief Public Affairs Officer 188894 0 61400 0 4123 0 12667 0 28243 0 295327 0 0 0 Marie Sueing Chief Community Engagement Officer 146197 0 33400 0 4333 0 5657 0 22929 0 212516 0 0 0 William Wright Sr. Vice President Sales 187302 0 62500 0 1460 0 12235 0 18431 0 281928 0 0 0 Corey Hopwood Sr. Vice President 194455 0 30900 0 444 0 12384 0 17807 0 255990 0 0 0 David Spencer Sr Vice President 165177 0 36400 0 2099 0 10528 0 16312 0 230516 0 0 0 Lowell Canaday Regional Sales Director 149056 0 46638 0 6512 0 1971 0 14886 0 219063 0 0 0 Wendy Ramirez Sales Director 162119 0 32130 0 434 0 7141 0 25160 0 226984 0 0 0 Schedule J, Part I, Line 1a The Board has authorized the CEO's spouse to travel and attend a limited number of business-related events each year. If there is not a bona fide benefit to the organization, such travel expenses are treated as taxable compensation. The organization also provides a social club membership for the CEO which is treated as compensation to the extent it is used for personal purposes. Schedule J, Part I, Line 3 The process is described in the explanation provided for Part IV, Line 15a. Schedule J, Part I, Line 4 The organization participates in a non-governmental 457b deferred compensation plan for certain key employees. $0 cost in 2024. Any employer contributions to the plan would be included in reportable compensation. Country Music Association Director 1132774 Event marketing grant and tickets 0 Greater Nashville Hospitality Assoc Director 100050 Program sponsorship 0 Tennessee Titans Director 33000 Event tickets 0 Form 990, Part VI, Section B, Line 11b After completion of the annual CPA audit, the Form 990 is prepared internally by the professional accounting staff of the organization, utilizing current reference resources. The methodology use in the process has been reviewed by our CPA firm and other qualified consultants for completeness and reasonableness. Form 990, Part VI, Section B, Line 12c The board-adopted Conflict of Interest policy is reviewed annually with all board members and key staff. Each of these individuals completes a survey annually on which they are to disclose any situations that might give rise to any actual or perceived conflicts as they are defined by the Policy. These surveys are reviewed by leadership and key staff of the organization who are involved in reviewing all financial transactions of the organization. Form 990, Part VI, Section B, Line 15 The board of directors of the organization hires the CEO. This person is reviewed annually by the Compensation Committee of the Board. In addition to performance against established measurements, the review includes an analysis of the compensation. In making this analysis, the committee reviews comparable compensation data from multiple sources including national surveys and data reported on comparable DMO Form 990s. Based on the performance and comparable industry data, the committee establishes the CEO's compensation for the coming year. The compensation of other key employees is established by the CEO, utilizing industry comparison data as well, within the guidelines established by the board-approved budget. Form 990, Part VI, Section C, Line 19 In general, other than as required by IRS regulations, the organization does not routinely make its governing documents and internal policies available to the general public. The organization does submit a copy of its annual audited financial statements to the Metropolitan Government of Nashville as required by contract. Music City Inc 500 11th Ave N Ste 650 Nashville TN 37203 342064764 Produces music related events for the general public TN 501(c)(3) Line 7 N/A 1 Nashville Live Productions LLC 601 Taylor Place Ste 106 Nashville TN 37208 872569070 Live concert television production TN Nashville Convention & Visitors Corp C A M P 615 LLC Related 92043 1094660 0 0 1 0.5 0 0 0 0 0 1 0 0 0 0 0 0 0 1 1 0 0 0 0 Nashville Live Productions LLC f 92043 The controlled LLC distributed the proportionate share of its current year operating income to the reporting organization. Music City Inc n 0 The reporting organization controls the related organization through Board member nomination, and provides office space and minimal administrative function support required by the related organization which has no staff of its own. Music City Inc o 0 The reporting organization provides volunteer administrative and event production services for the related organization which has no staff of its own. The organization timely filed a Form 8868 Automatic Extensions Application prior to the original due date of the return, which was approved by the IRS. However, due to software complications, was not able to complete and file the return within that allotted time frame.